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- Tasks: Design frameworks and metrics to drive Veezu's growth and profitability.
- Company: Join Veezu, the UK's fastest growing taxi tech platform.
- Benefits: Flexible location, inclusive culture, and opportunities for career advancement.
- Why this job: Shape the future of mobility while making a real impact on communities.
- Qualifications: Experience in recurring-revenue businesses and strong analytical skills.
- Other info: Collaborate with top executives and lead a high-performing team.
The predicted salary is between 43200 - 72000 £ per year.
Your role at Veezu: The Commercial Finance Director will act as the architect of Veezu's commercial operating system, designing the frameworks, metrics and insight that connect acquisition, engagement, supply density and profitability. Operating at the centre of Veezu's growth strategy, this role will build the financial nervous system that underpins how the business scales. Partnering directly with the Chief Commercial Officer and Chief Operating Officer, the Commercial Finance Director will ensure that ambition is matched by commercial clarity, grounding every initiative in a deep understanding of the input metrics that drive outcomes. The role will own the financial architecture of Veezu's growth engine, bringing discipline to customer acquisition management, extending LTV curves through increased frequency and weight of purchase, designing and evolving the commercial flywheel, and shifting the organisation toward mastering input metrics as the primary means of controlling output performance. Acting as the arbiter of honesty, the Commercial Finance Director will balance enthusiasm for growth with rigorous economic thinking, ensuring that acquisition, engagement and retention translate into durable enterprise value.
What you'll do:
- Define the hierarchy of input metrics that govern Veezu's performance, including activation and conversion behaviours, frequency and engagement signals, and supply utilisation and marketplace balance.
- Shift the organisation from retrospective reporting toward forward-looking control of performance drivers.
- Lead financial governance of customer acquisition and lifecycle economics, including CAC efficiency, channel performance, LTV modelling, cohort analysis, growth efficiency and payback.
- Partner with Growth teams to extend LTV curves by increasing frequency, improving retention and deepening customer engagement.
- Architect and refine the commercial flywheel across acquisition, engagement, experience, retention and reinvestment.
- Build models that connect behavioural inputs to financial outcomes and ensure growth decisions are aligned to long-term value creation.
- Challenge assumptions with data and ensure initiatives are evaluated honestly and anchored in measurable drivers.
- Personally partner with the Chief Growth Officer and Chief Operating Officer, translating complex marketplace dynamics into clear executive insight.
- Elevate analytical capability through leadership of a high-performing team of growth and data analysts.
Projects include:
- Designing and embedding a driver-led commercial performance framework across the organisation
- Building cohort-driven lifecycle economic models and CAC governance structures
- Architecting and evolving Veezu's commercial flywheel and growth engine
- Developing forward-looking performance control mechanisms focused on input metric mastery
- Enhancing analytical capability and insight generation across Growth and Operational leadership
What you'll need:
- Experience operating in recurring-revenue or marketplace-led businesses
- Deep fluency in CAC, LTV, unit economics and growth efficiency
- Strong capability in cohort analysis and lifecycle financial modelling
- Demonstrated ability to identify and operationalise input metrics that drive performance outcomes
- Strong intellectual honesty with the ability to champion growth while constructively challenging assumptions
- Proven experience building frameworks and systems that support scalable commercial decision-making
- Leadership capability managing and developing analytical and commercial finance teams
Where you'll be:
This role is flexible on location, but you will be expected to regularly attend meetings in our Cardiff HQ.
Veezu is committed to fair and inclusive recruitment, welcoming applications from all backgrounds, experiences, and communities.
Commercial Finance Director in Wales employer: Veezu
Contact Detail:
Veezu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Finance Director in Wales
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Veezu or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Veezu's business model and metrics. Show us you understand how to connect the dots between customer acquisition and profitability. Bring your A-game with examples of how you've done this before!
✨Tip Number 3
Don’t just wait for job openings—create your own opportunities! If you see a gap where you could add value, pitch your ideas directly to us through our website. We love proactive candidates!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind. Use this chance to reiterate your passion for the role and how you can contribute to Veezu’s growth strategy.
We think you need these skills to ace Commercial Finance Director in Wales
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with recurring-revenue or marketplace-led businesses. We want to see how your skills align with the role of Commercial Finance Director at Veezu!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t shy away from sharing specific examples of how you've used metrics like CAC and LTV in your previous roles. We love seeing how you’ve turned numbers into actionable insights!
Be Honest and Clear: We value intellectual honesty, so be upfront about your experiences and how you’ve challenged assumptions in the past. This will show us that you can balance enthusiasm for growth with rigorous economic thinking.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Veezu
✨Know Your Metrics
As a Commercial Finance Director, you'll need to demonstrate a deep understanding of key metrics like CAC, LTV, and unit economics. Brush up on these concepts and be ready to discuss how you've used them in past roles to drive performance.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with cohort analysis and lifecycle financial modelling. Bring examples of how you've built frameworks that support scalable decision-making, as this will show your capability to elevate analytical insight within the organisation.
✨Align with Veezu's Growth Strategy
Familiarise yourself with Veezu's growth strategy and think about how you can contribute to it. Be ready to discuss how you would architect the commercial flywheel and enhance customer engagement, showing that you understand the company's goals.
✨Demonstrate Intellectual Honesty
Veezu values honesty in evaluating initiatives. Prepare to discuss how you've constructively challenged assumptions in the past, using data to back up your insights. This will highlight your ability to balance enthusiasm for growth with rigorous economic thinking.