At a Glance
- Tasks: Create and execute innovative marketing campaigns to drive growth for key accounts.
- Company: Join a leading tech company committed to diversity and inclusion.
- Benefits: Enjoy fitness reimbursements, private medical insurance, and flexible work policies.
- Other info: Opportunity to work globally and grow your career in a dynamic industry.
- Why this job: Make a real impact in a fast-paced environment while collaborating with talented teams.
- Qualifications: 6+ years in marketing or customer-facing roles; strong project management skills required.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain. You will work closely with sales, strategy, and other marketing functions in a fast-paced, data-driven environment. This position is essential for meeting our revenue goals and driving growth.
Responsibilities
- Develop, execute, and optimize data‑driven multi‑channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams to execution, post‑campaign analysis, and reporting.
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize.
- Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and ensure strong cross‑functional alignment.
- Partner with content, field and digital marketers to build, execute and track integrated campaigns.
- Understand complex buying/selling processes involving multiple decision‑makers.
- Oversee the timely execution of ABM plans.
- Measure campaign effectiveness based on appropriate KPIs.
- Execute high‑impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline.
- Influence active opportunities in the pipeline to reduce the sales cycle and drive faster conversions.
Qualifications
- 6+ years of experience in marketing or customer‑facing roles (Sales, CSM) for an enterprise software or cloud‑based solution provider.
- Strong experience building and executing integrated marketing programs, managing program budgets, and reporting.
- Proven ability to build relationships and collaborate across stakeholders.
- Hands‑on, collaborative, multi‑tasker, creative, strategic thinker, and analytical mind to manage cross‑functional teams across different geographies.
- Strong project management skills and ability to manage multiple priorities and projects simultaneously with excellent attention to detail.
- Excellent oral and written communication skills.
- Excellent team player with a positive attitude and a strong sense of ownership.
- Experience with sales, CRM and marketing automation systems.
- Bachelor’s degree required.
- Industry experience in the consumer product industries and their value chain is a plus.
- Any second language is a plus.
Benefits
- Mobile Phone & Home Internet Policy
- Veeva 1% Giving
- Fitness Reimbursements
- Private medical insurance
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. As an equal‑opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms—gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams. If you need assistance or accommodation due to a disability or special need when applying for a role or during our recruitment process, please contact us at talent_accommodations@veeva.com.
Senior Manager - Account Based Marketing - QualityOne employer: Veeva
Veeva is an exceptional employer that prioritises employee well-being and professional growth, offering benefits such as private medical insurance, a charitable giving program, and fitness reimbursements. Our inclusive work culture values diversity and encourages collaboration across teams, making it an ideal environment for Product Experts to thrive and influence the future of our innovative SaaS solutions.
