At a Glance
- Tasks: Lead API sales, build processes, and drive revenue for our innovative AI video platform.
- Company: Join VEED, a cutting-edge generative AI company transforming video creation.
- Benefits: Enjoy unlimited holidays, mental health support, and a monthly subsidy programme.
- Other info: Work in a hybrid environment with great career growth opportunities.
- Why this job: Be the first in a new role, shaping the future of AI video sales.
- Qualifications: Proven sales experience, technical understanding, and a passion for AI.
The predicted salary is between 93760 - 117200 £ per year.
About The Company
At VEED, we're a generative AI company building the AI video creation platform made for social. It's where millions of marketers imagine and generate branded videos, in minutes.
About The Company
At VEED, we're a generative AI company building the AI video creation platform made for social.
It's where millions of marketers imagine and generate branded videos, in minutes.
We're powered by frontier models and VEED Fabric, our own image-to-video model.
Our APIs also run AI video inside leading creative products.
We're 150 people, $50M ARR, backed by Sequoia.
We're hiring.
Come help us make AI videos worth posting.
Where And How We Work
At VEED we are hybrid, enabling teams and individuals to design their day and integrate work and life.
For our London and Amsterdam-based teammates, we ask that you spend 3 days a week in the office during your first 6 months — it’s the best way to connect, collaborate, and get to know your team.
After that, you’ll shift to 1 day a week in the office, with flexibility to choose the day that suits you best.
About The Role
VEED recently started building its own AI models, sold through API, and the traction has been HUGE.
Our Fabric image-to-video lipsync model is already the model of choice for industry leaders like Eleven Labs, Freepik, and many more, and it's distributed through marketplaces like fal. ai and Runware.
We're about to launch our own API platform, and as such we’re now looking for our
Founding API Sales Lead to be the first dedicated seller in our API business - the person who turns inbound buzz and a world‑class model into booked, recurring revenue, and who builds the commercial playbook the rest of the API sales org will run on.
This is a 0→1 commercial role.
You'll own the number for a brand-new line of business, sell a technical product to technical buyers, and have a direct hand in shaping pricing, ICP, and how we go to market.
You'll be selling not just today's models, but building VEED's roadmap toward serving AI video infrastructure and agentic products directly to developers.
We're an AI-first business, and we expect this role to be too: you'll build an outbound motion powered by AI agents, not headcount, and you'll prototype your own demos rather than wait in an engineering queue.
No two days will be the same, and almost nothing is built yet.
You’ll work alongside our Research Engineers and Product leadership, and will report to VEED’s COO who runs the API business.
- What You’ll Do
- Own the API revenue number.
Build and run the full cycle end-to-end: prospecting, qualification, technical demos, commercial negotiation, and close.
You are the first and, for now, only quota‑carrier for the API business.
- Run an AI‑first outbound machine.
Build and operate an agentic prospecting and research motion - using AI to source, qualify, personalize, and follow up at a scale that normally takes a team.
- Vibe‑code your own demos.
Prototype working integrations and bespoke demos against a prospect's actual use case (with AI coding tools and our API), so you can show value in the first call instead of waiting on engineering.
- Build the playbook by running it.
Define the sales motion, qualification criteria, pricing and packaging feedback, and the repeatable process the next sellers will inherit.
Where there's no process, you create it.
- Sell to technical buyers.
Run credible conversations with founders, CTOs, and engineering leaders at AI platforms, creative tools, and "engine‑builders" (dubbing, UGC, avatar, and e‑learning companies) who want to build on our models.
- Be the voice of the customer. Feed usage, revenue, and qualitative insight back to research, product, and leadership to shape what we build and how we price it.
- Work cross‑functionally to close.
Collaborate with Marketing, Engineering, Finance, Core Business Sales, Customer Success, and Legal to get deals over the line and customers live.
- Help set the commercial vision. Partner with the GM on ICP, forecasting, and the path from first dollar to the next pillar of VEED's revenue.
What You Bring
- Proven 0→1 closing.
You've carried a quota and consistently exceeded it, ideally as an early/founding seller where you built processes from nothing.
Former or future founders highly encouraged to apply.
- AI‑first by default.
You already run your own work - research, outbound, prep - with AI agents and tools, and you're energized by pushing how far that can go.
You sell AI because you live it.
- Technical enough to build.
You can read API docs, wire up a quick integration, and vibe‑code a demo with tools like Cursor, Claude, or Lovable.
You can also hold your own on latency, model capabilities, and developer workflows, and you're quick to learn the AI/GPU landscape.
You don't need to be an engineer - you need to be dangerous enough to not be blocked by engineering resource, and earn technical teams’ trust
- Commercial and quantitative instincts. You think in pipeline, unit economics, and revenue impact, and you can structure creative deals in a market with no fixed playbook.
- Range. You're as sharp negotiating a contract with a sophisticated buyer as you are explaining VEED's value to a non‑technical CEO at an event.
- Hands dirty, ego in check.
No task is too small.
In an early‑stage team of one, you'll prospect your own list, build your own decks, and chase your own paperwork - taking pride in ownership, from high‑level strategy to day‑to‑day execution
- Bias to action. You move fast, operate with ambiguity, and would rather ship and iterate than wait for the perfect plan.
What We Offer
- Monthly subsidy programme: Everyone values different things, so we give you a monthly allowance to spend how it suits you best — whether that’s on office furniture, childcare, gym memberships, or anything else that makes your life easier.
- Unlimited paid holidays: Time with family, friends, or just yourself is priceless.
- Home office set‑up: We make sure your home office is fully equipped with everything you need — laptop, monitors, headsets, keyboards, and more — so you can work comfortably and creatively.
- Mental health benefit: We’ve partnered with Spill to offer confidential mental health support to all our team members.
- Equity: When VEED wins, you win. Our stock options let you share in the company’s growth and be a part of our journey.
- The Base Salary Ranges For This Role Are
- London: £93,760 – £117,200 gross base per year
- Amsterdam: €107,054 – €133,817 gross base per year
- San Francisco: $151,705 - $189,631 gross base per year
We set ranges based on market data and review them regularly.
Where your offer lands within the range reflects your experience and skills relative to the level criteria for this role.
We don't ask about current or previous salary at any stage of our process.
We think what matters is people.
After all, a company is just a group of people.
We don’t care about where you’re from, what school you went to or where you worked before.
If you’ve done exceptional work, we want to hear from you.
Join us on our mission to make creative storytelling with video simple and accessible for everyone.
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Founding API Sales Lead employer: VEED
At VEED, we pride ourselves on being an innovative employer that champions creativity and collaboration within a dynamic work culture. Our London hub is a vibrant space where ML engineers can thrive, supported by flexible benefits like a monthly subsidy programme, unlimited paid holidays, and comprehensive mental health support. Join us to be part of a forward-thinking team dedicated to making generative video accessible and impactful for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land Founding API Sales Lead
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Founding API Sales Lead at VEED, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including VEED. Tailor your message to explain why you’re drawn to them and how you can contribute as a Founding API Sales Lead. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Founding API Sales Lead
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for VEED:When writing your cover letter, make sure to tailor your message specifically for VEED. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at VEED
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show VEED that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show VEED that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with VEED’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
