At a Glance
- Tasks: Lead marketing strategies to boost the firm's brand and client base in London.
- Company: Join Vedder Price, a dynamic law firm with a strong international presence.
- Benefits: Enjoy a collaborative culture, professional development, and opportunities for global impact.
- Why this job: Shape the future of legal marketing while working with top professionals in the industry.
- Qualifications: Bachelor's in marketing and 10-15 years in professional services marketing required.
- Other info: Diversity is valued; we encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Vedder Price's London office is looking for a Senior Practice Development Manager. The Senior Practice Development Manager is responsible for developing and executing strategy to enhance the Firm’s brand presence and expand the existing client base in the London market. As needed, the Senior Practice Development Manager will support strategic growth of our Singapore office/international presence. The Senior Practice Development Manager will oversee all London office marketing needs, supervising the London Practice Development Manager. This role will collaborate with the larger marketing and practice development team to coordinate these efforts with Firm-wide practice area priorities.
The ideal candidate will have a consistent pulse on present and emerging trends in specific client industries and be well-versed in creating and implementing multi-faceted strategies to raise the profiles of the practices and attorneys. This role requires a general understanding of the UK legal market and industries to assist in raising the London office brand.
As the Senior Practice Development Manager, your duties will include but not be limited to:
- Develop and implement strategic marketing and business development plans, including thought leadership, event strategy, and client education opportunities, to enhance the Firm's reputation and attract new clients.
- Establish and maintain strategic partnerships with key stakeholders, including clients, industry associations, and other professional services firms.
- Collaborate with London Partners to identify and pursue high-value business opportunities.
- Analyze market trends and competitor activities to inform the Firm's strategic planning and decision-making processes.
- Serve as a key advisor to the Firm's Partners on matters related to public relations, marketing, and business development.
- Collaborate with media relations team to identify trending topics and opportunities for attorney profile raising.
- Work with the London based Practice Development Manager on the digital distribution of newsletters and social media posts and other marketing content for each practice group.
- Partner with the events team and London based Practice Development Manager to ensure that events, webinars, and seminars are effectively promoting the Firm's services and expertise.
- Conduct market research to identify new business opportunities and trends within the legal industry.
- Collaborate with Partners and practice groups to develop targeted marketing campaigns and client pitches.
- Represent the Firm at industry events, conferences, and networking functions to build and maintain professional relationships.
- Monitor and analyze the effectiveness of marketing and business development initiatives, providing regular reports and recommendations for improvement.
- Lead and mentor London Practice Development Manager, providing guidance, support, and professional development opportunities.
Skills & Competencies:
- Excellent organizational, interpersonal relations, written and oral communication skills required.
- Able to think broadly and independently and demonstrate a high level of initiative.
- Strong client service attitude required.
- Needs to work well under pressure and be an excellent problem-solver and team player with strong collaboration skills, but able to act autonomously.
- Must have the ability to organize and prioritize and meet deadlines.
- Strong attention to detail is necessary.
- Strong project management skills.
Qualifications & Required Experience:
- Bachelor degree in marketing required.
- Minimum 10 – 15 years’ experience in a marketing/business development function within professional services required; law firm experience preferred.
Computer Skills:
To perform this job successfully, an individual must be proficient in the following software: Advanced knowledge of Microsoft Office Suite, CRM Systems, Adobe InDesign.
Equal Employment Opportunity:
Vedder Price P.C. is an equal opportunity employer. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability (where applicant is qualified to perform the essential functions of the job with or without reasonable accommodations), medical condition, protected veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law.
Senior Practice Development Manager employer: Vedder Price
Contact Detail:
Vedder Price Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Practice Development Manager
✨Tip Number 1
Network strategically within the legal industry. Attend events, conferences, and seminars where you can meet key stakeholders and potential clients. Building relationships in person can significantly enhance your visibility and credibility.
✨Tip Number 2
Stay updated on market trends and competitor activities. Regularly read industry publications and reports to understand what strategies are working for others. This knowledge will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 3
Showcase your experience with multi-faceted marketing strategies. Be prepared to discuss specific campaigns you've led or contributed to, especially those that raised brand profiles or attracted new clients. Concrete examples will make you stand out.
✨Tip Number 4
Familiarise yourself with the firm's current marketing initiatives and identify areas for improvement. During your discussions, suggest innovative ideas that align with their goals. This proactive approach will demonstrate your commitment and strategic thinking.
We think you need these skills to ace Senior Practice Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and business development, particularly within professional services or law firms. Emphasise your strategic planning skills and any successful campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your understanding of the UK legal market and how your experience aligns with the responsibilities of the Senior Practice Development Manager role. Use specific examples to demonstrate your ability to enhance brand presence and attract clients.
Showcase Your Skills: In your application, highlight key skills such as project management, communication, and problem-solving. Provide examples of how you've successfully collaborated with teams and stakeholders to achieve marketing goals.
Research Vedder Price: Familiarise yourself with Vedder Price's values, recent news, and their position in the legal market. This knowledge will help you tailor your application and show genuine interest in the firm during the selection process.
How to prepare for a job interview at Vedder Price
✨Research the Firm's Brand and Market Position
Before your interview, take the time to understand Vedder Price's brand presence in the legal market, especially in London. Familiarise yourself with their recent marketing initiatives and how they position themselves against competitors. This knowledge will help you demonstrate your understanding of the firm's strategic goals.
✨Showcase Your Strategic Thinking Skills
As a Senior Practice Development Manager, you'll need to develop and implement marketing strategies. Be prepared to discuss specific examples from your past experience where you've successfully created and executed multi-faceted strategies that enhanced brand visibility or attracted new clients.
✨Prepare for Questions on Collaboration
This role requires collaboration with various teams and stakeholders. Think of examples where you've worked effectively with others, particularly in a leadership capacity. Highlight your ability to mentor and guide team members, as this is a key aspect of the position.
✨Demonstrate Your Knowledge of Industry Trends
Stay updated on current trends within the legal industry and be ready to discuss how these trends could impact Vedder Price. Showing that you have a pulse on emerging trends will illustrate your proactive approach and ability to inform strategic planning.