We are searching for a Digital Strategy Consultant who will be crucial in driving the development of a comprehensive digital strategy for a newly established healthcare services provider. This role involves working closely with business stakeholders and existing digital teams to define, build, and present a scalable, results-driven digital roadmap aimed at increasing new customer acquisition and optimising performance across all digital channels.
Responsibilities
- Assess the current digital marketing activities and customer engagement tactics in place
- Collaborate with internal teams to understand existing workflows, data sources, and campaign execution
- Design and articulate an end-to-end digital strategy tailored to new customer acquisition
- Evaluate and incorporate key digital channels including email marketing, social media, SEO and website optimisation
- Leverage available customer and market data to inform campaign and engagement decisions
- Identify performance gaps and areas of opportunity across the digital marketing landscape
- Define KPIs to track the success of the digital strategy and inform future iterations
- Present the final strategy to key stakeholders for feedback and approval
- Build a scalable framework that the internal team can maintain and grow over time
Contact Detail:
Vector Resourcing Recruiting Team