Company Description
Vector Consumer is a growing international consumer goods business with a portfolio of brands operating across the beauty, health and wellness sectors. Our hero brands, DOSE & CO and PURA COLLAGEN, are at the heart of our continued growth.
We operate through an established omnichannel model, with our brands available in over 6,000 retail locations worldwide, alongside a significant and growing online presence.
While we operate with a global outlook, we recognise the importance of understanding local markets. Our approach combines international reach with region-specific insight, tailoring products, marketing strategies and communications to the preferences and lifestyles of consumers in each market.
As we continue to expand, we're looking for ambitious, commercially minded individuals to join our team and help shape the next stage of our growth.
The Role
We're looking for a proactive, analytical and creative Performance Marketing Executive to support the growth of Dose & Co through two key digital marketing channels: CRM (Email & SMS Marketing) and Meta Advertising (Facebook & Instagram).
This is a hands‑on role offering the opportunity to take ownership of campaign execution, optimisation and reporting across both customer acquisition and retention.
You'll play a key part in driving online revenue, acquiring new customers, building stronger relationships with our existing audience and maximising customer lifetime value.
The ideal candidate will be comfortable working with data, passionate about digital marketing and excited by the opportunity to make a genuine commercial impact within a growing consumer brand.
Key Responsibilities
- CRM & Email Marketing
- Plan, build and execute engaging email and SMS marketing campaigns that drive customer engagement, retention and revenue.
- Manage the CRM marketing calendar, ensuring campaigns align with product launches, promotions and wider business objectives.
- Develop and optimise automated customer journeys, including welcome sequences, abandoned baskets, post-purchase communications and customer win‑back campaigns.
- Build customer segmentation strategies to deliver more relevant, personalised communications.
- Continuously test and optimise email performance, including subject lines, content, creative, timing and targeting.
- Monitor and report on key CRM metrics, including revenue, open rates, click‑through rates, conversion rates and customer retention.
- Identify opportunities to increase repeat purchases, improve customer loyalty and grow customer lifetime value.
Meta Advertising (Facebook & Instagram)
- Support the planning, execution and ongoing management of paid advertising campaigns across Facebook and Instagram.
- Monitor campaign performance and optimise budgets, audiences, placements and creative to maximise return on advertising spend (ROAS).
- Develop and test new advertising creatives, messaging and audience strategies to improve campaign effectiveness.
- Work closely with internal teams and creative partners to develop engaging, high‑performing advertising content.
- Analyse campaign results, identifying opportunities to improve customer acquisition costs (CAC), conversion rates and overall profitability.
- Support the development and execution of prospecting, retargeting and customer acquisition strategies.
- Stay up to date with Meta advertising developments, platform changes and performance marketing best practices.
- Performance Analysis & Growth
- Track, analyse and report on digital marketing performance, identifying trends and opportunities for improvement.
- Use data and customer insights to make informed recommendations that drive revenue growth.
- Collaborate with the wider e‑commerce and marketing teams to deliver coordinated campaigns across digital channels.
- Support promotional activity, seasonal campaigns and new product launches.
- Take a proactive approach to testing new ideas, improving processes and identifying opportunities to grow the business.
About You
We're looking for someone who combines a passion for marketing with a strong commercial mindset.
- 1-3 years' experience in digital marketing, performance marketing or a similar role.
- Hands‑on experience with email marketing or CRM platforms, ideally Klaviyo.
- Experience using Meta Ads Manager, including campaign creation, monitoring and optimisation.
- A good understanding of e‑commerce marketing and the customer journey.
- Strong analytical skills, with the ability to interpret performance data and turn insights into actionable improvements.
- Excellent organisational skills, with the ability to manage multiple campaigns and deadlines.
- Strong written communication skills and an eye for engaging marketing content.
- A proactive, curious and results‑driven attitude, with a willingness to test, learn and continuously improve.
Desirable Skills & Experience (Not an essential)
- Experience working with Shopify or a similar e‑commerce platform.
- Experience within beauty, wellness, health, supplements or FMCG.
- Knowledge of customer segmentation, marketing automation and lifecycle marketing.
- Familiarity with Google Analytics 4 (GA4) and performance reporting tools.
- Experience with A/B testing and creative performance analysis.
- An understanding of key e‑commerce metrics, including ROAS, CAC, LTV and conversion rate.
Performance Marketing Executive employer: Vector Consumer
Vector Consumer is an exceptional employer, offering a dynamic work environment in the heart of Wirral, where employees can thrive in their roles while contributing to impactful wellness brands. With a competitive salary and bonuses, alongside opportunities for professional development in various paid media channels, we foster a culture of continuous learning and collaboration. Join us to be part of a passionate team dedicated to health and personal well-being, where your contributions will make a real difference.
