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- Tasks: Lead and execute the social media strategy across platforms like Instagram, TikTok, and YouTube.
- Company: Join a cult fragrance brand known for its innovative identity and entrepreneurial culture.
- Benefits: Enjoy a hybrid role in London with opportunities for creativity and collaboration.
- Why this job: Shape the voice of a respected brand while engaging with a vibrant community.
- Qualifications: Experience in social media for premium brands and strong copywriting skills required.
- Other info: Ideal for strategic thinkers who thrive in a fast-paced, creative environment.
The predicted salary is between 36000 - 60000 £ per year.
We are currently recruiting for a culturally fluent and creatively driven Social Media Manager to join a niche fragrance brand with a cult global following. This hybrid role is based in London and offers the opportunity to help shape the voice of a highly respected, founder-led beauty brand as it embarks on an exciting next phase of growth. They are a 20-year-old, founder-led fragrance brand with a cult following and a creative, entrepreneurial culture. With a presence in London and Berlin, they are known for their innovative and distinctive identity in the niche fragrance world. Their products are stocked internationally and celebrated for their unique concept and storytelling.
As Social Media Manager, you will lead the brand’s organic social media strategy and execution across key platforms, including Instagram, Pinterest, LinkedIn, YouTube, and TikTok. Reporting to the Global Head of Marketing and collaborating with internal teams and external partners, you’ll ensure the brand’s social presence drives engagement, relevance, and affinity. You will manage content calendars, oversee community engagement, integrate campaigns across channels, and contribute strategic insights that shape brand storytelling. This is a pivotal brand-side role for a strategic thinker with a strong editorial eye and cultural fluency.
RESPONSIBILITIES- Own and execute social media strategy across all key platforms.
- Maintain global content calendar and ensure content is timely, on-brand, and optimised.
- Partner with external agencies on content creation and influencer activations.
- Lead daily community engagement and ensure consistent tone of voice.
- Monitor platform trends, cultural moments, and competitor activity.
- Report on social performance and feed insights into future planning.
- Collaborate with internal teams to integrate social into broader campaigns.
- Align organic and paid strategies with creative input into paid campaigns.
- Develop global toolkits and ensure brand consistency across all social content.
- Experience in social media within a premium fashion, beauty, or lifestyle brand.
- Deep understanding of platform algorithms, content formats, and user behaviour.
- Strategic and creative thinker with exceptional copywriting and visual storytelling skills.
- Organised, calm under pressure, and highly collaborative.
- Confident managing agencies and working cross-functionally.
- Skilled in social analytics, with the ability to turn insights into action.
- Comfortable with light content creation (Canva, Adobe Suite).
- Experience with creators/influencers and launching brands on TikTok is a plus.
If you’re ready to help shape the future of a globally admired brand through the power of social, we’d love to hear from you.
Social Media Manager employer: Veblen International
Contact Detail:
Veblen International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with the brand's unique identity and storytelling approach. Understanding their voice and aesthetic will help you align your ideas with their vision during interviews.
✨Tip Number 2
Stay updated on the latest trends in social media, especially within the beauty and fragrance sectors. Being able to discuss current trends and how they can be leveraged for the brand will demonstrate your expertise.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Highlight your strategic thinking and how your contributions led to increased engagement or brand awareness.
✨Tip Number 4
Network with professionals in the beauty and lifestyle industries. Engaging with others in the field can provide insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within the beauty or lifestyle sectors. Emphasise your understanding of platform algorithms and your ability to create engaging content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fragrance industry and your creative vision for the brand's social media presence. Mention specific campaigns or strategies you admire and how you would apply similar concepts.
Showcase Your Work: If possible, include links to your previous social media campaigns or portfolios that demonstrate your copywriting and visual storytelling skills. Highlight any successful collaborations with influencers or agencies.
Research the Brand: Familiarise yourself with the brand's identity, values, and current social media presence. This will help you align your application with their voice and demonstrate your cultural fluency in the niche fragrance market.
How to prepare for a job interview at Veblen International
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare to discuss your previous campaigns and how you approached content creation. Bring examples of your work that highlight your unique style and ability to engage audiences.
✨Understand the Brand's Voice
Familiarise yourself with the fragrance brand's identity and tone. During the interview, demonstrate your understanding of their voice and how you would maintain it across different platforms. This shows that you are culturally fluent and aligned with their values.
✨Discuss Platform Strategies
Be ready to talk about your experience with various social media platforms, especially Instagram, TikTok, and Pinterest. Share insights on how you would tailor content for each platform based on user behaviour and trends, showcasing your strategic thinking.
✨Highlight Collaboration Skills
This role requires working closely with internal teams and external partners. Prepare examples of how you've successfully collaborated in the past, particularly in managing agencies or cross-functional projects, to illustrate your teamwork abilities.
