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- Tasks: Lead social media strategy and create engaging content for multiple brands.
- Company: Fast-growing, entrepreneurial business in supplements, healthcare, and beauty.
- Benefits: Hybrid work model, creative freedom, and opportunities for professional growth.
- Other info: Join a dynamic team and thrive in a fast-paced, innovative environment.
- Why this job: Make a real impact by shaping brand stories and engaging communities online.
- Qualifications: Experience in social media marketing and strong content creation skills required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
We are currently recruiting on behalf of a fast‑growing, multi‑brand business operating across supplements, healthcare and beauty. This London‑based, hybrid role offers the opportunity to take full ownership of social media strategy and execution across a portfolio of priority consumer brands, with a strong emphasis on content creation, community building and social‑first growth.
Our client is an entrepreneurial, commercially driven organisation scaling rapidly in the direct‑to‑consumer space. With a clear focus on building brand relevance through organic social and creator‑led storytelling, the business is investing in social media as a core growth driver across its portfolio.
Reporting into the Marketing Director, this role will lead both strategy and hands‑on delivery across multiple brands. The successful candidate will take end‑to‑end ownership of social presence, from developing channel strategies and content calendars through to execution, analytics and community engagement. You will work closely with internal brand, commercial, creative and influencer teams, as well as external creators and agencies, to elevate social performance and consistency across platforms.
Responsibilities- Lead and develop social media strategy across Instagram, TikTok, YouTube and emerging platforms, aligned with wider brand and commercial objectives.
- Define the roadmap for social growth, including expansion onto new and relevant platforms.
- Own the social content calendar, overseeing ideation, creation, sourcing, scheduling and optimisation of content.
- Create and curate engaging social content, including writing captions, editing video, self‑shooting content where required and working alongside creative teams and creators.
- Ensure consistency of brand voice, tone and visual identity across all social channels.
- Oversee daily community management, including comments, DMs and proactive engagement to build advocacy and loyalty.
- Develop and manage influencer and gifting programmes across multiple tiers, with agency support where required.
- Partner closely with influencer, brand marketing, NPD and commercial teams to align social activity with wider campaigns and business priorities.
- Track, analyse and report on social performance, using insights to optimise content and inform strategy.
- Monitor platform updates, trends and cultural moments to keep content relevant and effective.
- Support social activity targeted at US / North American audiences where required.
- Experience in social media marketing, ideally within beauty, skincare, wellness or health‑adjacent brands.
- Proven experience managing and executing social media content across multiple platforms.
- Strong hands‑on content creation skills, including copywriting, video editing and visual storytelling.
- A strong understanding of social media algorithms, SEO and performance analytics.
- Experience working with influencers, creators and advocacy programmes.
- Highly organised, with strong attention to detail and the ability to manage multiple streams of work.
- Comfortable operating in a fast‑paced, scaling and entrepreneurial environment.
- Confident collaborating cross‑functionally with creative, brand, influencer and commercial teams.
- Experience working on or supporting US / North American social activity is advantageous.
If you’re a Social Media Manager looking to combine strategic ownership with hands‑on content creation in a fast‑growing consumer business, we would love to hear from you.
Social Media Manager employer: Veblen International
Contact Detail:
Veblen International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the skills you're boasting about. Show off your content creation chops and community engagement skills right there on your platforms.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who work at companies you're interested in. Slide into their DMs or engage with their posts to build rapport. You never know when a friendly chat could lead to a job opportunity!
✨Tip Number 3
Prepare for the interview by knowing the brand inside out. Research their current social media strategies and think of fresh ideas you could bring to the table. This shows you're not just another candidate; you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! Share examples of how you've successfully engaged communities and created content that resonates. We want to see your personality and creativity in action!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the role. Highlight your experience with platforms like Instagram, TikTok, and YouTube, and how you've driven growth in previous roles. This shows us you understand what we're looking for!
Be Data-Driven: Don’t forget to mention any analytics or performance metrics you've worked with. We love candidates who can track their success and use insights to inform their strategies. Share how you've used data to optimise content and drive engagement!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Veblen International
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Understand their unique features, audience demographics, and recent trends. This will help you demonstrate your expertise and show that you're already thinking strategically about how to elevate the brands' social presence.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best work that highlights your content creation skills. Include examples of captions, videos, and any campaigns you've executed. Be ready to discuss your creative process and how you measure success, as this role requires hands-on delivery and a strong understanding of what resonates with audiences.
✨Engage with the Brand's Community
Take some time to engage with the brands you'll be working with on social media. Comment on their posts, share your thoughts, and get a feel for their community. This not only shows your genuine interest but also gives you insights into their audience, which can be a great talking point during the interview.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples from your past experiences where you've successfully collaborated with others. Be ready to discuss how you handle feedback and align different perspectives to achieve a common goal, as this will be crucial in a fast-paced environment.