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- Tasks: Lead and optimise marketing programmes that drive engagement and revenue growth.
- Company: Join a dynamic team at VCG, where creativity meets strategy.
- Benefits: Enjoy flexible working, competitive salary, generous holidays, and ongoing professional development.
- Other info: Be part of a supportive culture that values diversity and innovation.
- Why this job: Make your mark in marketing by delivering impactful campaigns and creative content.
- Qualifications: 3+ years in B2B marketing with strong project management and content skills.
The predicted salary is between 40000 - 50000 £ per year.
The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCG’s target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.
Marketing programme ownership
- Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities.
- Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects.
- Take accountability for programme planning, delivery, reporting and outcomes.
Campaign, content and customer communications
- Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support.
- Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools.
- Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams.
- Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language.
- Ensure all content is appropriate to audience, channel and commercial objective.
Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes.
Creative campaign leadership and differentiation
- Play a leading role in shaping creative campaign concepts and programme narratives.
- Help ensure VCG’s marketing activity cuts through market noise, differentiates the business and stands out from competitors.
- Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline.
- Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
Performance, reporting and ROI
- Monitor performance in flight, adapting activity in an agile manner to improve results.
- Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
Manage virtual and in person events from concept through to delivery and follow up.
Support wider marketing and central business initiatives as required.
Minimum 3+ years’ experience in a B2B marketing role
- Proven experience delivering end to end marketing programmes or campaigns.
- Strong content capability, spanning thought leadership and GTM focused materials.
- Excellent programme and project management skills, with the ability to manage multiple workstreams.
- Commercially minded, with experience demonstrating performance and ROI.
- Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences.
- Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools.
Creative thinker with a strong desire to make marketing stand out.
Competitive base salary. Flexible working environment. Ongoing training and professional development. Generous holidays. Employee Assistance Program. Life Cover x 4. Pension.
Please note that this role requires the successful applicant to be permitted by the UK Home Office to live and work in the UK.
Program Manager, Marketing Planning employer: VCG Technology Services
Contact Detail:
VCG Technology Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Program Manager, Marketing Planning
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing programmes and campaigns. This is your chance to demonstrate your creative thinking and programme ownership – make it pop!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to programme management and campaign delivery. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Program Manager, Marketing Planning
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and programme management. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Creativity: As a creative thinker, let your personality shine through in your application. Share examples of innovative campaigns you've led or unique content you've created. We love fresh ideas and want to see how you can make our marketing stand out!
Be Data-Driven: Since this role involves performance monitoring and ROI, include specific metrics or results from your past campaigns. We appreciate candidates who can demonstrate their impact through data, so don’t forget to mention those impressive numbers!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at VCG Technology Services
✨Know Your Programmes Inside Out
Before the interview, dive deep into the marketing programmes you’ve managed. Be ready to discuss specific campaigns, their objectives, and how you measured success. This shows you’re not just familiar with the role but have hands-on experience that aligns with what they’re looking for.
✨Showcase Your Creative Side
Prepare examples of how you've brought fresh ideas to past marketing campaigns. Whether it’s a unique content strategy or an innovative event concept, be ready to share how your creativity led to measurable results. This will highlight your ability to differentiate and stand out in a competitive market.
✨Master the Metrics
Brush up on key performance indicators relevant to marketing programmes. Be prepared to discuss how you’ve used data to refine campaigns and improve ROI. Showing that you can adapt based on performance metrics will demonstrate your analytical skills and commercial mindset.
✨Engage with Stakeholders
Think about how you’ve collaborated with sales teams or other stakeholders in previous roles. Be ready to discuss how you maintained feedback loops and adapted messaging based on their insights. This will illustrate your ability to work cross-functionally and ensure programme effectiveness.