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- Tasks: Lead innovative marketing programmes that drive engagement and revenue growth.
- Company: Join a dynamic team at VCG, where creativity meets strategy.
- Benefits: Enjoy flexible working, competitive salary, generous holidays, and ongoing professional development.
- Other info: Be part of a supportive culture that values diversity and continuous improvement.
- Why this job: Make your mark in marketing by delivering impactful campaigns and creative content.
- Qualifications: 3+ years in B2B marketing with strong project management and content skills.
The predicted salary is between 40000 - 50000 £ per year.
The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCG’s target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.
Marketing programme ownership
- Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities.
- Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects.
- Take accountability for programme planning, delivery, reporting and outcomes.
Campaign, content and customer communications
- Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support.
- Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools.
- Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams.
- Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language.
- Ensure all content is appropriate to audience, channel and commercial objective.
Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes.
Creative campaign leadership and differentiation
- Play a leading role in shaping creative campaign concepts and programme narratives.
- Help ensure VCG’s marketing activity cuts through market noise, differentiates the business and stands out from competitors.
- Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline.
- Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
Performance, reporting and ROI
- Monitor performance in flight, adapting activity in an agile manner to improve results.
- Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
Manage virtual and in person events from concept through to delivery and follow up.
Be willing to travel to support on site delivery and event activity.
Support wider marketing and central business initiatives as required
- Play an active role in shaping and executing VCG’s broader marketing strategy.
- Contribute to the continuous improvement of marketing processes, tools and ways of working.
Minimum 3+ years’ experience in a B2B marketing role
- Proven experience delivering end to end marketing programmes or campaigns.
- Strong content capability, spanning thought leadership and GTM focused materials.
- Excellent programme and project management skills, with the ability to manage multiple workstreams.
- Commercially minded, with experience demonstrating performance and ROI.
- Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences.
- Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools.
Creative thinker with a strong desire to make marketing stand out.
Competitive base salary. Flexible working environment. Ongoing training and professional development. Generous holidays. Employee Assistance Program. Life Cover x 4. Pension.
We will consider all qualified applicants for employment without discrimination on grounds of disability, gender or gender orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.
Please note that this role requires the successful applicant to be permitted by the UK Home Office to live and work in the UK.
Marketing & Programmes Manager - Hybrid Working employer: VCG Technology Services
Contact Detail:
VCG Technology Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Programmes Manager - Hybrid Working
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their marketing goals and stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it’s a great way to ensure your application gets noticed.
We think you need these skills to ace Marketing & Programmes Manager - Hybrid Working
Some tips for your application 🫡
Show Your Marketing Mojo: When you’re crafting your application, let your marketing skills shine through! Share specific examples of campaigns you've managed and how they drove engagement or revenue. We want to see your creative thinking in action!
Tailor Your Content: Just like we tailor our marketing content for different audiences, make sure your application speaks directly to us. Highlight your experience with B2B marketing and how it aligns with the role. Personalisation goes a long way!
Be Data-Driven: We love marketers who can back up their claims with data. Include metrics that showcase your success in previous roles, whether it’s ROI, engagement rates, or campaign performance. Numbers tell a compelling story!
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at VCG Technology Services
✨Know Your Programmes Inside Out
Before the interview, dive deep into the marketing programmes you’ve managed in the past. Be ready to discuss specific campaigns, their objectives, and how you measured success. This will show your potential employer that you’re not just familiar with the role but have hands-on experience that aligns with their needs.
✨Showcase Your Creative Side
Prepare examples of how you've brought fresh ideas to previous marketing campaigns. Think about how you differentiated your messaging and formats. Being able to articulate your creative process will demonstrate your ability to think outside the box, which is crucial for this role.
✨Master the Metrics
Brush up on key performance indicators (KPIs) relevant to marketing programmes. Be ready to discuss how you’ve used data to refine campaigns and improve ROI. Showing that you can adapt based on performance will highlight your analytical skills and commercial mindset.
✨Engage with Stakeholders
Think about how you’ve collaborated with sales teams or other stakeholders in the past. Prepare to share specific instances where you maintained feedback loops to enhance programme effectiveness. This will illustrate your ability to work cross-functionally and ensure alignment with business goals.