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- Tasks: Lead exciting marketing programmes from concept to execution, driving engagement and revenue growth.
- Company: Join a dynamic team at VCG, where creativity meets strategy in a collaborative environment.
- Benefits: Enjoy a competitive salary, flexible working, generous holidays, and ongoing professional development.
- Other info: Be part of a supportive culture that values growth and creativity.
- Why this job: Make a real impact with innovative marketing strategies and cutting-edge technologies.
- Qualifications: 3+ years in B2B marketing, strong content creation, and project management skills required.
The predicted salary is between 40000 - 50000 £ per year.
About the Role: The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCG’s target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts and external partners to ensure activity delivers measurable business impact and meaningful customer value. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.
Key Responsibilities:
- Marketing programme ownership
- Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities.
- Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects.
- Take accountability for programme planning, delivery, reporting and outcomes.
- Campaign, content and customer communications
- Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support.
- Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools.
- Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams.
- Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language.
- Own the production of value-add customer communications that educate and support customers.
- Contribute to cross sell and portfolio adoption through relevant, well timed customer messaging.
- Plan and deliver email sequences and nurture activity aligned to programmes, verticals and stages of the customer lifecycle.
- Ensure all content is appropriate to audience, channel and commercial objective.
- Sales and GTM alignment
- Work closely with sales leadership, SDRs and external partners to support GTM motions and pipeline acceleration.
- Equip sales teams with the right messaging, materials and campaign context to maximise conversion.
- Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes.
- Creative campaign leadership and differentiation
- Play a leading role in shaping creative campaign concepts and programme narratives.
- Help ensure VCG’s marketing activity cuts through market noise, differentiates the business and stands out from competitors.
- Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline.
- Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
- Performance, reporting and ROI
- Define clear success measures for all programmes, including engagement, pipeline contribution and ROI.
- Monitor performance in flight, adapting activity in an agile manner to improve results.
- Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
- Events and industry engagement
- Plan and deliver a programme of events and external engagement, including VCG led events and industry conferences.
- Manage virtual and in person events from concept through to delivery and follow up.
- Work with partners and third-party providers as required.
- Be willing to travel to support on site delivery and event activity.
- Wider contribution
- Support wider marketing and central business initiatives as required.
- Play an active role in shaping and executing VCG’s broader marketing strategy.
- Contribute to the continuous improvement of marketing processes, tools and ways of working.
Requirements:
Skills and experience
Essential
- Minimum 3+ years’ experience in a B2B marketing role.
- Proven experience delivering end to end marketing programmes or campaigns.
- Strong content capability, spanning thought leadership and GTM focused materials.
- Excellent programme and project management skills, with the ability to manage multiple workstreams.
- Experience working closely with sales teams to support GTM activity.
- Commercially minded, with experience demonstrating performance and ROI.
- Confident communicating with senior stakeholders and external suppliers.
Desirable
- Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences.
- Experience in technology, connectivity, IT services or B2B professional services.
- Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools.
Personal attributes
- Growth focused, commercially aware and outcomes driven.
- Organised, proactive and comfortable operating at pace.
- Creative thinker with a strong desire to make marketing stand out.
- Confident and credible when working with senior stakeholders.
- Collaborative team player with strong stakeholder empathy.
What We Offer:
- Competitive base salary.
- Flexible working environment.
- Ongoing training and professional development.
- Opportunity to work with leading-edge technologies.
- Supportive, collaborative team culture.
- Generous holidays.
- Bupa Cashplan.
- Employee Assistance Program.
- Life Cover x 4.
- Pension.
Equal Opportunities: We are an equal opportunity employer. We will consider all qualified applicants for employment without discrimination on grounds of disability, gender or gender orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.
Right to Work: Please note that this role requires the successful applicant to be permitted by the UK Home Office to live and work in the UK.
Ready to take your career to the next level? Apply now by sending your CV and a brief cover letter to hr@vcg.group
Marketing Programme Manager employer: VCG Technology Services
Contact Detail:
VCG Technology Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Programme Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and content. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its recent marketing initiatives. Bring fresh ideas to the table that align with their goals – it shows you’re proactive and engaged!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Marketing Programme Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Programme Manager. Highlight your experience in delivering end-to-end marketing programmes and any relevant B2B marketing skills that align with what we're looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creative thinking and how you’ve successfully managed marketing campaigns in the past. Don’t forget to mention your passion for driving engagement and revenue growth!
Showcase Your Data Skills: We love marketers who can use data to drive decisions. Include examples of how you've monitored performance and adapted campaigns based on insights. This will show us you're not just creative, but also commercially minded.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at VCG Technology Services
✨Know Your Programmes Inside Out
Before the interview, make sure you thoroughly understand the marketing programmes you've worked on. Be ready to discuss specific campaigns, your role in them, and the outcomes. This will show that you can own the end-to-end delivery of marketing initiatives, just like the role requires.
✨Showcase Your Creative Thinking
Prepare examples of how you've brought fresh ideas to past marketing campaigns. Think about how you differentiated your messaging and formats. This is key for a Marketing Programme Manager, so be ready to impress with your creative flair!
✨Demonstrate Stakeholder Management Skills
Be prepared to talk about your experience working with sales teams and other stakeholders. Highlight how you've maintained feedback loops and adapted strategies based on their input. This will show that you can effectively collaborate and drive results across teams.
✨Focus on Performance Metrics
Understand the importance of ROI and performance reporting in marketing. Be ready to discuss how you've defined success measures for your programmes and how you've adapted activities based on performance data. This will demonstrate your commercial mindset and ability to deliver measurable business impact.