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- Tasks: Lead innovative marketing programmes from concept to execution, driving engagement and revenue growth.
- Company: Join a dynamic team at a leading B2B marketing firm focused on creativity and impact.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on continuous improvement and career growth.
- Why this job: Make your mark in marketing by delivering impactful campaigns that resonate with customers.
- Qualifications: 3+ years in B2B marketing, strong content creation, and project management skills required.
The predicted salary is between 50000 - 60000 £ per year.
About the role: The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCGs target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts and external partners to ensure activity delivers measurable business impact and meaningful customer value. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.
Key Responsibilities:
- Marketing programme ownership
- Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities.
- Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects.
- Take accountability for programme planning, delivery, reporting and outcomes.
- Campaign, content and customer communications
- Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support.
- Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools.
- Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams.
- Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language.
- Own the production of value-add customer communications that educate and support customers.
- Contribute to cross sell and portfolio adoption through relevant, well timed customer messaging.
- Plan and deliver email sequences and nurture activity aligned to programmes, verticals and stages of the customer lifecycle.
- Ensure all content is appropriate to audience, channel and commercial objective.
- Sales and GTM alignment
- Work closely with sales leadership, SDRs and external partners to support GTM motions and pipeline acceleration.
- Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes.
- Equip sales teams with the right messaging, materials and campaign context to maximise conversion.
- Creative campaign leadership and differentiation
- Play a leading role in shaping creative campaign concepts and programme narratives.
- Help ensure VCGs marketing activity cuts through market noise, differentiates the business and stands out from competitors.
- Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline.
- Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
- Performance, reporting and ROI
- Define clear success measures for all programmes, including engagement, pipeline contribution and ROI.
- Monitor performance in flight, adapting activity in an agile manner to improve results.
- Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
- Events and industry engagement
- Plan and deliver a programme of events and external engagement, including VCG led events and industry conferences.
- Manage virtual and in person events from concept through to delivery and follow up.
- Work with partners and third-party providers as required.
- Be willing to travel to support on site delivery and event activity.
- Wider contribution
- Support wider marketing and central business initiatives as required.
- Play an active role in shaping and executing VCGs broader marketing strategy.
- Contribute to the continuous improvement of marketing processes, tools and ways of working.
Requirements:
Skills and experience
Essential
- Minimum 3+ years experience in a B2B marketing role.
- Proven experience delivering end to end marketing programmes or campaigns.
- Strong content capability, spanning thought leadership and GTM focused materials.
- Excellent programme and project management skills, with the ability to manage multiple workstreams.
- Experience working closely with sales teams to support GTM activity.
- Commercially minded, with experience demonstrating performance and ROI.
- Confident communicating with senior stakeholders and external suppliers.
Desirable
- Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences.
- Experience in technology, connectivity, IT services or B2B professional services.
- Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools.
Personal attributes
- Growth focused, commercially aware and outcomes driven.
- Organised, proactive and comfortable operating at pace.
- Creative thinker with a strong desire to make marketing stand out.
- Confident and credible when working with senior stakeholders.
- Collaborative team player with strong stakeholder empathy.
Program Manager, Marketing Planning in Stockport employer: VCG Technology Services Limited
Contact Detail:
VCG Technology Services Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Program Manager, Marketing Planning in Stockport
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing programmes and campaigns. This is your chance to demonstrate your creative thinking and programme ownership in action.
✨Tip Number 3
Don’t be shy about following up! After interviews or networking events, drop a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We love seeing applications directly from our site. It shows you're genuinely interested in joining us and makes it easier for us to track your application.
We think you need these skills to ace Program Manager, Marketing Planning in Stockport
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Program Manager role. Highlight your experience in end-to-end marketing programmes and how you've driven engagement and revenue growth in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Creativity: Since this role involves creative campaign leadership, don’t shy away from showcasing your innovative ideas. Share examples of past campaigns where you’ve used fresh thinking to cut through the noise. We love seeing how you think outside the box!
Highlight Collaboration Skills: This position requires working closely with sales teams and external partners, so make sure to emphasise your collaborative experiences. Talk about how you've successfully managed stakeholder relationships and contributed to cross-functional projects. We value teamwork at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at StudySmarter!
How to prepare for a job interview at VCG Technology Services Limited
✨Know Your Programmes Inside Out
Before the interview, make sure you thoroughly understand the marketing programmes you've managed in the past. Be ready to discuss specific examples of how you delivered end-to-end campaigns, focusing on the outcomes and ROI. This will show your potential employer that you can translate strategy into actionable plans.
✨Showcase Your Creative Side
Prepare to share examples of creative campaign concepts you've developed. Think about how you differentiated your marketing activities from competitors and how you used fresh ideas to engage audiences. This is your chance to demonstrate your ability to think outside the box while still being commercially minded.
✨Highlight Collaboration Skills
Since this role involves working closely with sales teams and external partners, be ready to discuss how you've successfully collaborated in the past. Share specific instances where your communication and stakeholder management skills led to improved programme effectiveness or pipeline acceleration.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to marketing programmes. Be prepared to discuss how you've used data and insights to refine your campaigns and improve results. Showing that you can adapt your strategies based on performance will resonate well with the interviewers.