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- Tasks: Lead innovative marketing programmes from concept to execution, driving engagement and revenue growth.
- Company: Join a dynamic team at a leading B2B marketing firm with a hybrid working model.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Make a real impact by shaping creative campaigns and engaging with diverse audiences.
- Qualifications: 3+ years in B2B marketing, strong content creation, and project management skills required.
The predicted salary is between 40000 - 50000 £ per year.
About the role: The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCG's target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts and external partners to ensure activity delivers measurable business impact and meaningful customer value. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.
Key Responsibilities:
- Marketing programme ownership
- Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities.
- Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects.
- Take accountability for programme planning, delivery, reporting and outcomes.
- Campaign, content and customer communications
- Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support.
- Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools.
- Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams.
- Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language.
- Own the production of value-add customer communications that educate and support customers.
- Contribute to cross sell and portfolio adoption through relevant, well timed customer messaging.
- Plan and deliver email sequences and nurture activity aligned to programmes, verticals and stages of the customer lifecycle.
- Ensure all content is appropriate to audience, channel and commercial objective.
- Sales and GTM alignment
- Work closely with sales leadership, SDRs and external partners to support GTM motions and pipeline acceleration.
- Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes.
- Equip sales teams with the right messaging, materials and campaign context to maximise conversion.
- Creative campaign leadership and differentiation
- Play a leading role in shaping creative campaign concepts and programme narratives.
- Help ensure VCG's marketing activity cuts through market noise, differentiates the business and stands out from competitors.
- Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline.
- Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
- Performance, reporting and ROI
- Define clear success measures for all programmes, including engagement, pipeline contribution and ROI.
- Monitor performance in flight, adapting activity in an agile manner to improve results.
- Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
- Events and industry engagement
- Plan and deliver a programme of events and external engagement, including VCG led events and industry conferences.
- Manage virtual and in person events from concept through to delivery and follow up.
- Work with partners and third-party providers as required.
- Be willing to travel to support on site delivery and event activity.
- Wider contribution
- Support wider marketing and central business initiatives as required.
- Play an active role in shaping and executing VCG's broader marketing strategy.
- Contribute to the continuous improvement of marketing processes, tools and ways of working.
Requirements:
Skills and experience
Essential
- Minimum 3+ years experience in a B2B marketing role.
- Proven experience delivering end to end marketing programmes or campaigns.
- Strong content capability, spanning thought leadership and GTM focused materials.
- Excellent programme and project management skills, with the ability to manage multiple workstreams.
- Experience working closely with sales teams to support GTM activity.
- Commercially minded, with experience demonstrating performance and ROI.
- Confident communicating with senior stakeholders and external suppliers.
Desirable
- Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences.
- Experience in technology, connectivity, IT services or B2B professional services.
- Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools.
Personal attributes
- Growth focused, commercially aware and outcomes driven.
- Organised, proactive and comfortable operating at pace.
- Creative thinker with a strong desire to make marketing stand out.
- Confident and credible when working with senior stakeholders.
- Collaborative team player with strong stakeholder empathy.
Marketing & Programmes Manager - Hybrid Working in Stockport employer: VCG Technology Services Limited
Contact Detail:
VCG Technology Services Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Programmes Manager - Hybrid Working in Stockport
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing programmes and campaigns. This is a great way to demonstrate your creativity and results-driven mindset to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us drive engagement and growth. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing & Programmes Manager - Hybrid Working in Stockport
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and programme management. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects you've led!
Showcase Your Creativity: As a Marketing & Programmes Manager, creativity is key! Include examples of innovative campaigns or content you've developed. We love fresh ideas, so let your personality shine through in your application.
Highlight Collaboration Skills: This role involves working closely with sales teams and external partners. Make sure to mention any experiences where you’ve successfully collaborated with others to achieve common goals. We value teamwork at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at VCG Technology Services Limited
✨Know Your Programmes Inside Out
Before the interview, dive deep into the marketing programmes you've managed. Be ready to discuss specific campaigns, their objectives, and the results they achieved. This shows you’re not just familiar with the role but have hands-on experience that aligns with what they’re looking for.
✨Showcase Your Creative Side
Prepare examples of how you've used creativity in your past roles. Whether it’s a unique campaign concept or an innovative way to engage customers, be ready to share your thought process. This will highlight your ability to differentiate and stand out in a competitive market.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you’ve used data and insights to refine marketing strategies. Bring examples of how you’ve monitored performance and adapted campaigns in real-time to improve ROI. This will show that you’re not just creative but also analytical and results-oriented.
✨Engage with Stakeholders
Think about how you’ve collaborated with sales teams and other stakeholders in the past. Be ready to discuss how you’ve maintained feedback loops and aligned messaging to maximise conversion. This will demonstrate your ability to work cross-functionally and ensure everyone is on the same page.