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- Tasks: Lead innovative marketing programmes from concept to execution, driving engagement and revenue growth.
- Company: Join a dynamic team at a leading B2B marketing firm focused on creativity and results.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to engage in exciting industry events.
- Why this job: Make a real impact by shaping creative campaigns and driving measurable business outcomes.
- Qualifications: 3+ years in B2B marketing with strong project management and content creation skills.
The predicted salary is between 50000 - 65000 £ per year.
The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCG's target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts and external partners to ensure activity delivers measurable business impact and meaningful customer value. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.
Key Responsibilities:
- Marketing programme ownership: Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities. Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects. Take accountability for programme planning, delivery, reporting and outcomes.
- Campaign, content and customer communications: Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support. Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools. Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams. Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language. Own the production of value-add customer communications that educate and support customers. Contribute to cross sell and portfolio adoption through relevant, well timed customer messaging. Plan and deliver email sequences and nurture activity aligned to programmes, verticals and stages of the customer lifecycle. Ensure all content is appropriate to audience, channel and commercial objective.
- Sales and GTM alignment: Work closely with sales leadership, SDRs and external partners to support GTM motions and pipeline acceleration. Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes. Equip sales teams with the right messaging, materials and campaign context to maximise conversion.
- Creative campaign leadership and differentiation: Play a leading role in shaping creative campaign concepts and programme narratives. Help ensure VCG's marketing activity cuts through market noise, differentiates the business and stands out from competitors. Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline. Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
- Performance, reporting and ROI: Define clear success measures for all programmes, including engagement, pipeline contribution and ROI. Monitor performance in flight, adapting activity in an agile manner to improve results. Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
- Events and industry engagement: Plan and deliver a programme of events and external engagement, including VCG led events and industry conferences. Manage virtual and in person events from concept through to delivery and follow up. Work with partners and third-party providers as required. Be willing to travel to support on site delivery and event activity.
- Wider contribution: Support wider marketing and central business initiatives as required. Play an active role in shaping and executing VCG's broader marketing strategy. Contribute to the continuous improvement of marketing processes, tools and ways of working.
Requirements:
- Skills and experience:
- Essential: Minimum 3+ years experience in a B2B marketing role. Proven experience delivering end to end marketing programmes or campaigns. Strong content capability, spanning thought leadership and GTM focused materials. Excellent programme and project management skills, with the ability to manage multiple workstreams. Experience working closely with sales teams to support GTM activity. Commercially minded, with experience demonstrating performance and ROI. Confident communicating with senior stakeholders and external suppliers.
- Desirable: Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences. Experience in technology, connectivity, IT services or B2B professional services. Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools.
Marketing Programme Manager in Stockport employer: VCG Technology Services Limited
Contact Detail:
VCG Technology Services Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Programme Manager in Stockport
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. The more you put yourself out there, the better your chances of landing that Marketing Programme Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for marketing campaigns. They want to see how you can cut through the noise and make an impact.
✨Tip Number 3
Be data-savvy! Brush up on your ability to analyse performance metrics and ROI. Employers love candidates who can back their strategies with solid data insights, so be ready to discuss how you've used data to drive results.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Marketing Programme Manager in Stockport
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Programme Manager role. Highlight your experience in delivering end-to-end marketing programmes and how you've driven engagement and revenue growth in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Creativity: This role is all about creative thinking, so don’t hold back! Share examples of innovative campaigns you've led or contributed to. We love fresh ideas that cut through the noise, so let your creativity shine through in your application.
Highlight Your Collaboration Skills: Since you'll be working closely with sales teams and external partners, it's important to demonstrate your ability to collaborate effectively. Include examples of how you've successfully managed stakeholder relationships and contributed to cross-functional projects in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for!
How to prepare for a job interview at VCG Technology Services Limited
✨Know Your Programmes Inside Out
Before the interview, make sure you thoroughly understand the marketing programmes you've worked on. Be ready to discuss specific campaigns, your role in them, and how they contributed to engagement and revenue growth. This will show your potential employer that you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Creative Thinking
Prepare examples of how you've brought fresh ideas to past marketing campaigns. Think about how you differentiated your work from competitors and how you balanced creativity with commercial discipline. This is a chance to demonstrate your ability to think outside the box while still focusing on results.
✨Highlight Your Collaboration Skills
Since this role involves working closely with sales teams and external partners, be ready to share experiences where you successfully collaborated with others. Discuss how you maintained feedback loops and adapted strategies based on input from stakeholders. This will illustrate your team player mentality and stakeholder empathy.
✨Prepare for Performance Metrics Discussion
Be prepared to talk about how you've defined success measures for your marketing programmes. Discuss specific metrics like engagement rates, pipeline contribution, and ROI. Showing that you can monitor performance and adapt strategies in real-time will highlight your analytical skills and growth mindset.