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- Tasks: Lead innovative marketing programmes from concept to execution, driving engagement and revenue growth.
- Company: Join a dynamic team at a leading B2B marketing firm focused on creativity and impact.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and continuous improvement.
- Why this job: Make your mark in marketing by delivering impactful campaigns that resonate with customers.
- Qualifications: 3+ years in B2B marketing, strong content creation skills, and project management experience.
The predicted salary is between 45000 - 55000 £ per year.
About the role: The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCGs target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts and external partners to ensure activity delivers measurable business impact and meaningful customer value. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.
Key Responsibilities:
- Marketing programme ownership
- Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities.
- Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects.
- Take accountability for programme planning, delivery, reporting and outcomes.
- Campaign, content and customer communications
- Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support.
- Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools.
- Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams.
- Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language.
- Own the production of value-add customer communications that educate and support customers.
- Contribute to cross sell and portfolio adoption through relevant, well timed customer messaging.
- Plan and deliver email sequences and nurture activity aligned to programmes, verticals and stages of the customer lifecycle.
- Ensure all content is appropriate to audience, channel and commercial objective.
- Sales and GTM alignment
- Work closely with sales leadership, SDRs and external partners to support GTM motions and pipeline acceleration.
- Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes.
- Equip sales teams with the right messaging, materials and campaign context to maximise conversion.
- Creative campaign leadership and differentiation
- Play a leading role in shaping creative campaign concepts and programme narratives.
- Help ensure VCGs marketing activity cuts through market noise, differentiates the business and stands out from competitors.
- Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline.
- Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
- Performance, reporting and ROI
- Define clear success measures for all programmes, including engagement, pipeline contribution and ROI.
- Monitor performance in flight, adapting activity in an agile manner to improve results.
- Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
- Events and industry engagement
- Plan and deliver a programme of events and external engagement, including VCG led events and industry conferences.
- Manage virtual and in person events from concept through to delivery and follow up.
- Work with partners and third-party providers as required.
- Be willing to travel to support on site delivery and event activity.
- Wider contribution
- Support wider marketing and central business initiatives as required.
- Play an active role in shaping and executing VCGs broader marketing strategy.
- Contribute to the continuous improvement of marketing processes, tools and ways of working.
Requirements:
Skills and experience
Essential
- Minimum 3+ years experience in a B2B marketing role.
- Proven experience delivering end to end marketing programmes or campaigns.
- Strong content capability, spanning thought leadership and GTM focused materials.
- Excellent programme and project management skills, with the ability to manage multiple workstreams.
- Experience working closely with sales teams to support GTM activity.
- Commercially minded, with experience demonstrating performance and ROI.
- Confident communicating with senior stakeholders and external suppliers.
Desirable
- Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences.
- Experience in technology, connectivity, IT services or B2B professional services.
- Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools.
Personal attributes
- Growth focused, commercially aware and outcomes driven.
- Organised, proactive and comfortable operating at pace.
- Creative thinker with a strong desire to make marketing stand out.
- Confident and credible when working with senior stakeholders.
- Collaborative team player with strong stakeholder empathy.
Marketing Programme Manager in Manchester employer: VCG Technology Services Limited
Contact Detail:
VCG Technology Services Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Programme Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing programmes and campaigns. This is your chance to demonstrate your creative thinking and results-driven mindset. Make it easy for employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing programme management. Think about how you’ve driven engagement and ROI in past roles. We want you to feel confident and ready to impress when it’s time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make that connection happen!
We think you need these skills to ace Marketing Programme Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Programme Manager role. Highlight your experience in delivering end-to-end marketing programmes and how you've driven engagement and revenue growth in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Creativity: This role is all about creative thinking, so don’t hold back! Share examples of innovative campaigns you've led or contributed to. We love fresh ideas that cut through the noise, so let your creativity shine through in your application.
Highlight Collaboration Skills: Since you'll be working closely with sales teams and external partners, it's crucial to demonstrate your collaborative spirit. Mention specific instances where you've successfully worked with others to achieve common goals. We value teamwork and want to see how you can fit into our culture!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're keen on joining StudySmarter and ready to take the next step in your career!
How to prepare for a job interview at VCG Technology Services Limited
✨Know Your Programmes Inside Out
Before the interview, make sure you thoroughly understand the marketing programmes you've worked on. Be ready to discuss specific campaigns you've led, the strategies you employed, and the measurable outcomes achieved. This will show your potential employer that you can own the end-to-end delivery of marketing initiatives.
✨Showcase Your Creative Thinking
Prepare examples of how you've brought fresh ideas to past campaigns. Think about how you differentiated your marketing efforts from competitors and how you balanced creativity with commercial discipline. This is key for a role that requires innovative thinking in campaign leadership.
✨Demonstrate Stakeholder Management Skills
Be ready to talk about your experience working closely with sales teams and external partners. Highlight how you've maintained feedback loops and refined targeting and messaging based on collaboration. This will illustrate your ability to align marketing efforts with sales goals.
✨Prepare for Performance Metrics Discussion
Understand the key performance indicators (KPIs) relevant to marketing programmes. Be prepared to discuss how you've defined success measures, monitored performance, and adapted strategies in real-time to improve results. This shows you're data-driven and focused on ROI, which is crucial for this role.