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For Companies At a Glance
- Tasks: Craft customer engagement strategies and collaborate with creative teams to drive brand loyalty.
- Company: Join VCCP Loyalty, a dynamic agency known for innovative marketing solutions.
- Benefits: Competitive salary, creative environment, and opportunities to work across various brands.
- Why this job: Make a real impact on customer loyalty and engage with exciting brands.
- Qualifications: 3+ years in strategy/planning, with a passion for consumer behaviour and loyalty.
- Other info: Fast-paced, collaborative culture with room for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a strategist with a passion for customer strategy, data-driven thinking and creativity. You will have one main client, but there will be opportunities to work across all of our brilliant brands. The strategist will play a critical role in supporting senior strategy directors, in collaboration with data strategists and creative, UX strategists and with brand teams across the VCCP Partnership to create world-class, award-winning work.
You’ll have a passion for what makes customers tick, and particularly what makes them loyal to brands, how to activate, retain and acquire them. You’ll be able to support the strategy director to develop customer-centric engagement strategies that address business and customer needs, throughout the different stages of their journey. You will be used to working with and getting the best out of data teams, including strategists, scientists and analysts. You’ll have a minimum of 3 years of agency experience, having spent most of that time as a strategist/planner. You’ll need to demonstrate an understanding of loyalty, membership and behaviour change programmes.
SKILL SET
- INSIGHT MINING AND OUTPUT: Comfortable using a range of traditional and new marketing tools for audience, market and brand research, including AI literacy. Comfortable analysing and able to pitch ideas and strategies at appropriate times and forums.
- ATTITUDE: Innately curious individual: passionate about emerging trends, consumer behaviour, brands, and technology - and sharing these learnings with others. Proactive. Resilience to keep going in a fast-paced environment. Strive for excellence and has a can-do attitude. Natural team player – willing and able to lend a hand. Passionate about brands, customer engagement, and creativity.
Strategist (CRM & Loyalty) employer: VCCP
Contact Detail:
VCCP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist (CRM & Loyalty)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work and projects. This is your chance to demonstrate your creativity and strategic thinking, so make sure it reflects your passion for customer engagement and loyalty.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their customer strategies and think about how you can contribute. We want you to come across as genuinely interested and ready to dive into the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Strategist (CRM & Loyalty)
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for customer strategy and loyalty shine through in your application. We want to see what makes you tick and how you can bring that passion to our team!
Be Data-Driven: Since we love a good data story, make sure to highlight your experience with data teams and how you've used insights to shape strategies. Show us how you can turn numbers into narratives!
Tailor Your Application: Don’t just send a generic CV and cover letter. We want to see how your skills and experiences align with the role of a strategist at VCCP Loyalty. Make it personal and relevant!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at VCCP
✨Know Your Customer Inside Out
Before the interview, dive deep into understanding customer loyalty and engagement strategies. Familiarise yourself with case studies or examples of successful campaigns that resonate with the role. This will not only show your passion but also your ability to think critically about what makes customers tick.
✨Show Off Your Data Skills
Since the role involves working closely with data teams, be prepared to discuss your experience with data analysis and how you've used insights to drive strategy. Bring specific examples of how you've leveraged data in past roles to create effective customer engagement strategies.
✨Be Ready to Collaborate
Highlight your teamwork skills during the interview. Discuss instances where you’ve worked alongside creative teams or strategists to develop campaigns. Emphasise your ability to communicate effectively and how you can contribute to a collaborative environment.
✨Stay Curious and Informed
Demonstrate your curiosity about emerging trends in consumer behaviour and technology. Share insights or recent findings that excite you and relate them back to the role. This shows that you're not just knowledgeable but also genuinely interested in the field.
