Midweight AI Creative in London

VCCP is the global challenger network for challenger brands, with more than 1,500 people across 13 offices in North America, EMEA and APAC. We bring specialists from every discipline – strategy, AI, data, media, digital, experience, branding, creativity, production, PR, CX, CRM, employee engagement and beyond – into one fully integrated network.

Faith is VCCP's AI Creative Agency, a focused, fast‑moving team building campaigns, experiences and tools that put Gen‑AI to genuinely creative use for clients including Virgin Media O2, British Gas, Cadbury and easyJet. We are looking for a Creative who treats AI as a way to challenge conventions and unlock new, interesting experiences that make their work better – more than simply pumping out stuff quicker and cheaper.

You will receive a regular flow of briefs from an enviable client list in the UK, but the best candidates won’t stop there. You should be constantly tracking the latest in AI – new models, new tools, new behaviours – and asking what could be done for our clients. Being proactive is key; you need to be comfortable working independently and developing your work to sell‑in to our two managing Creative Directors, other teams across the agency, and clients.

• Learning Mindset: Demonstrate a passion for the Gen‑AI space and the ability to stay updated with the latest in AI, from video and image models to agent frameworks.
• Creatively Independent: Generate ideas proactively from briefs focused on Gen‑AI and innovation.
• Constantly Curious: Stay across the latest AI developments and constantly ask what they could unlock creatively for our clients.
• Think it, build it: Build rapid proof‑of‑concept work at pace. Good enough to communicate the idea, not precious about polish at this stage.
• Confident Communicator: Present concepts confidently to Creative Directors, internal teams, other agency verticals and clients.
• Model Proficiency: Prompt engineering across LLMs and applied use of image/video/music models and agentic platforms; willingness to develop deeper expertise in ComfyUI and model training where relevant.
• Collaborating: Work alongside our engineering team to integrate and refine AI models, aligning them with the agency's creative standards, tools and client requisites. Also help traditional Creative Teams validate their AI ideas.
• Upskilling the wider agency: Contribute to delivering training for different audiences across VCCP.

The balance that matters here is roughly 60/40 creative‑to‑technical. We care more about ideas and the confidence to push them than your GitHub.

• Strong creative instincts with a demonstrable ability to generate original, AI‑native ideas.
• Strong Art Direction background to inform quality image and video generations.
• Confidence presenting and selling concepts verbally, in decks and in rooms.
• Solid working knowledge of LLMs, image generation models and prompt engineering.
• Self‑motivation and entrepreneurial energy; you make things happen without being told to.
• Fast prototyping ability; you can mock something up well enough to communicate the idea.
• Comfort with ambiguity and a lean, independent way of working in this very fast‑moving AI tech space.

• Experience with ComfyUI, Antigravity/Claude Code, OpenClaw/Hermes and custom model training experience (e.g. training LoRAs).
• Python, API and MCP development experience.
• A background in design, advertising, digital or a related creative field.
• A degree in a relevant subject is fine, but we'd take a strong portfolio of self‑initiated work over a Computer Science certificate any day.

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know.