Digital Account Director

Reporting to: Business Director, VCCP, Bernadette

Location: VCCP / Bernadette, Greencoat House, Francis St, London, SW1P 1DH

Work arrangements: Hybrid - Office (minimum Tues, Wed, Thurs)

THE BIG PICTURE

VCCP is the challenger agency for challenger brands, with over 2500 people around the world. We offer full-service marketing and brand experience solutions from advertising to media buying, content production to data science, customer mapping to platform design & build. Bernadette is our award-winning digital experience agency of the VCCP Partnership. We are a friendly and knowledgeable team of 80 specialists across Strategy & Data, UX, Design, Motion, Technology & Engineering, Project & Account Management and Operations, all dedicated to creating great work across all digital channels.

OUR PURPOSE:

We’re on a mission to bridge the gap between ‘digital strategy’ and the “execution” of digital experiences. We are thinkers and makers. So that includes working with new categories and formats, delivering groundbreaking customer interactions, or generating long-term customer advocacy - across the whole digital ecosystem. We’re here to make a difference.

We are here to make digital more valuable to people and brands - setting new experience standards for everyone to follow, that make brands indispensable and you can’t imagine life without them or their services.

ABOUT THE ROLE

Reporting into the Business Director, the Account Director plays an integral role in the digital experience agency and part of the VCCP partnership driving integration. You will work closely with the digital leadership team and take on responsibility for building and delivering success across your portfolio, you are expected to manage your clients and projects efficiently and effectively delivering outstanding, challenger work. The Account Director operates across digital channels including web, app, CRM and digital comms and is an expert in consumer and market behaviour. You use insight to out-think our competitors, proactively seek out new opportunities and deliver success for clients.

You’re a team player who will be paired with a group of talented experience strategy, UX, Design, Developer and project management professionals. In this role it will be important to foster and contribute to a positive and successful team culture. You will use your relationship building skills to develop strong connections across different areas of the VCCP partnership, where you will support with business development and new business opportunities. This also goes for building client relationships with new and old clients alike. You are at your best building strong and productive partnerships with clients at all levels. You are skilled at producing account plans with your clients, driving business development, pitching to new clients, and have strong commercial acumen, negotiation skills and organisation skills.

KEY RESPONSIBILITIES

• Deliver outstanding, digital challenger work that exceeds client expectations and wins awards.
• Develop account plans and financial forecasts that are accurate and achievable.
• Operate across all digital channels (and integrate with non-digital media) to deliver people first marketing campaigns.
• Keep up to date with latest tech changes in the industry. Be an expert at digital, and using it to solve client problems.
• Innovative thinking, delivered accurately. Challenge our processes and identify ways we can be better.
• Assist current account management teams across the partnership to have digital conversations with their clients.
• Able to work effectively as part of a client cross agency team representing Bernadette and championing our remit and work.
• Management of clients through the end to end lifecycle of strategy, design and development projects.
• Be an expert in your client’s customers and the markets your client’s operate in.
• A stickler for quality, never let anything out of the office that is not of the highest quality. Good enough, is not good enough.
• Look at ways to grow the client's business, aligning their growth with ours. Ensure accounts are profitable.
• Develop deep and lasting relationships with your clients, agency colleagues, and key partners.
• Close collaboration with the Digital project management team.

SKILLS & EXPERIENCE:

• Proven account management experience within a successful agency environment.
• Experience of direct client management and excellent digital partner relationships.
• Proven track record of commercial nous and success, delivering strong business value for clients and the agency.
• Expert knowledge of digital specialisms (UX/Design, Website/app design and build, owned digital channels, apps, Interactive digital comms) and an awareness of other marketing disciplines, including the practicalities of integration.

VCCP DE&I Statement

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.