At a Glance
- Tasks: Drive PR campaigns for exciting tech brands and secure media opportunities.
- Company: Join VCCP Roar, a multi award-winning agency for innovative tech brands.
- Benefits: Collaborative culture, career growth, and the chance to work with global clients.
- Other info: Dynamic environment with a focus on creativity and inclusivity.
- Why this job: Be a key player in shaping impactful PR strategies and making a real difference.
- Qualifications: 1-2 years of PR experience, preferably in tech, and strong communication skills.
The predicted salary is between 30000 - 42000 £ per year.
VCCP Roar is looking for a PR Senior Account Executive to join our tech PR team. You will have around 1 - 2 years experience, preferably in the tech sector. In this role you will:
- Drive the day-to-day rhythm of work across your accounts in B2B and consumer sectors including consumer devices, cybersecurity, travel, and finance.
- Be a media hound – pitching and securing a stream of interviews, features, bylines, and rapid response opportunities.
- Simultaneously complete tasks across multiple accounts and projects.
- Take a lead in responding to clients on day-to-day matters, providing consultancy and developing strong relationships.
- Become a visible part of the account team, sharing news and updates with clients regularly.
- Write materials to a high standard, including opinion pieces, blogs, and social posts.
- Contribute to client outreach planning by leading the development, drafting, and maintenance of the media calendar, as well as spotting both reactive and proactive media opportunities.
- Establish solid relationships with media contacts, regularly speaking with core journalists from various trades, nationals, sectors, and verticals.
- Participate in new business brainstorms, actively supporting with research and insights.
- Develop your PR knowledge and skillset to suggest joint pitches and new ideas for media.
- Take an active, positive role in our agency culture and support VCCP Roar’s marketing and social activity.
- Contribute to a positive, inclusive culture at VCCP Roar.
WHO YOU ARE: You are a confident and proactive team player committed to delivering excellent communications support to clients. You will focus on working within cross-agency teams to deliver successful PR programmes. You are the lynchpin that ensures the smooth running of client work and campaigns, knowing your accounts inside and out to achieve client targets each month. You are the go-to expert on the latest stories, media trends, and everyday creativity.
THE BIGGER PICTURE: VCCP Roar is a multi award-winning agency for tech brands big and small. With services spanning creative and marketing, strategy, and PR, we help our clients make their move and our people make their mark. We’ve grown phenomenally in the last few years to an 80+ strong business with global clients such as Oppo, SAP, Sennheiser, Getty Images, Salesforce, Tesco, and F1 – and we continue to expand. We are part of the wider VCCP Group, which is the global challenger network for challenger brands.
OUR CULTURE: VCCP Roar has a unique culture, and we are looking for people who will make a positive contribution. The candidate must have the following attributes:
- A collaborative nature
- An entrepreneurial spirit
- Take pride in their work
- An honest approach
- Be un-precious and able to recognise that a good idea can come from anywhere
- Take responsibility
OUR PURPOSE: VCCP Roar exists to challenge the way influence is earned and truly rise above the noise. We ensure clients stand out in a sea of sameness and guarantee that we never go out with meaningless work. Our work drives the response we want for our clients, getting their audiences roaring for them.
PR Senior Account Executive employer: VCCP Roar
At VCCP Roar, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through our 'Never Stop Learning' training programme, which empowers team members to continuously develop their skills while working on exciting B2B tech projects. Located in a vibrant area, we offer a collaborative environment where creativity thrives, and every voice is valued, making it a rewarding place for ambitious strategists to make their mark.
StudySmarter Expert Advice🤫
We think this is how you could land PR Senior Account Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like VCCP Roar. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like VCCP Roar, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research VCCP Roar inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Senior Account Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of VCCP Roar. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at VCCP Roar.
How to prepare for a job interview at VCCP Roar
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
