PR Account Manager (Tech Accounts) in London

VCCP Roar is a fully integrated PR and marketing agency, with deep specialisms in consumer, technology, corporate reputation and financial services. The agency brought together three specialist agencies with long heritage in their specialisms: Good Relations (consumer), Harvard (tech) and Teamspirit (financial services) into one fully integrated cross-sector business. We are disruptors of influence, on a relentless mission to challenge the norm to stay ahead of how influence is earned - and created. We're a 150-person powerhouse and from synthetic audience tools and proprietary AI technology, to thumb-stopping creativity, we are obsessed with being at the forefront of what's next.

The Account Manager will play a pivotal role in delivering strategic, high-impact PR campaigns across VCCP Roar’s B2B Tech client portfolio. The role spans proactive media relations, securing high-profile coverage across broadcast, national and international media, developing media strategies and creating compelling content. You’ll lead day-to-day account management, oversee campaign delivery, manage client relationships and identify opportunities to build brand visibility and reputation. Alongside this, you’ll support and mentor junior team members, contribute to new business opportunities and help drive the continued growth of the Tech team.

You are the beating heart of our client account teams. You have a laser focus on ensuring that our day-to-day results remain of the highest quality. As an Account Manager, you ensure that every team member is on track with deliverables and the client is kept up to speed throughout the process. You are the driving force that helps us to produce best-in-class strategic account work for clients, helping create a strong and relevant media presence for your clients. You are our go-to expert on the latest media trends and everyday creativity within the agency. You bring positive energy and care to your clients and your teams. Ambitious, self-motivated and wanting to join an agency that is growing.

What you do

• For our clients…
• Be a media expert; pitch and secure a stream of interview, feature, byline, and rapid response opportunities to make sure there is real thrust to all accounts.
• Grow your media connections into the broadcast, national and international space.
• Develop media outreach plans for clients, manage development of quarterly media calendars, identify proactive and reactive media opportunities.
• Write excellent long and short-form content for digital and print media.
• Manage the pipeline of work across your accounts week-by-week, delegating to junior team members and helping manage their workloads.
• Simultaneously manage multiple clients/projects and ensure delivery against targets every month.
• Liaise with clients 1:1 and take a lead role on weekly status calls, providing consultancy and developing strong relationships.
• Take ownership of client admin: writing contact reports, providing live updates on coverage secured, updating status reports and managing reporting.
• For our team…
• Guide and coach-up junior members of the team, leading by example and sharing best practice.
• Establish a strong roster of media contacts that you can draw upon to drive your clients’ comms programmes.
• Set an example in your media knowledge and approach to pitching – bringing in media opportunities and guiding the junior team in doing the same.
• Support the team by sharing coverage examples and media expertise.
• Participate in new business brainstorms, taking an active role in supporting with research and insights.
• For our agency…
• Develop your PR knowledge and skillset to actively suggest new ideas and advise VCCP Roar’s integrated client portfolio.
• Take an active, positive part in our agency culture.
• Support VCCP Roar’s own marketing and social activity, for example by sharing content or writing a blog on a PR-related subject that interests you.
• Participate in our training programme.
• Approach the development of your role with enthusiasm and commitment.
• Contribute to a positive, inclusive culture at VCCP Roar and the Tech team within it.

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know.

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.