At a Glance
- Tasks: Support the Planning Team in creating innovative communication strategies and managing media campaigns.
- Company: Join VCCP, the challenger agency for brands that dare to be different.
- Benefits: Gain hands-on experience, work with diverse clients, and develop your skills in a dynamic environment.
- Other info: Opportunity to challenge the status quo and grow your career in media.
- Why this job: Be part of a fast-paced team and learn from industry experts while making a real impact.
- Qualifications: Strong analytical skills, curiosity, creativity, and excellent communication abilities.
The predicted salary is between 28000 - 35000 £ per year.
We are the challenger agency for challenger brands. We specialise in communications planning and activation that integrates creative with media and more. Our strategy and planning teams include specialists from SEO, social, PPC, data, technology, creative partnerships, and media. We are the only media agency whose strategists and planners incorporate insights from behavioural science, production, creative, PR, brand design, UX and beyond. From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive. That’s how we transform a client’s business.
The Role
We’re looking for a Planning Executive, who wants to learn their trade. You’ll be supporting the wider Planning Team in producing creative communication strategies and plans, servicing our clients and pitching for new business opportunities. You’ll get to work across all paid media channels, from TV, video, cinema and radio, through to social media, digital display and paid search. Because of our unique set-up, you’ll also gain exposure to other elements of the marketing mix, from creative and content development, to behavioural science, AI deployment and PR, to website optimisation and building.
In your first year you will gain experience across all elements of a communications campaign. From taking the brief, to researching the marketplace and target audiences, to assessing the right media channels for the task, to buying elements of the campaign in key platforms, through to reporting on performance, and making sure the campaign delivers on objectives. You’ll be a key member of the team. The role is fast-paced, varied, and you’ll be exposed to a range of different challenges across a breadth of different clients and categories.
Key Responsibilities
- Research and analysis of clients’ categories and competitors
- Source useful information and insights from a range of sources to help build business cases and media plan rationales
- Research and analysis of target audiences to understand attitudes, behaviours and media consumption
- Coordinate client onboarding, campaign setup and planning documentation
- Assist with BrandOS workshops, measurement setup and campaign planning
- Work with the investment teams to support campaign activations
- Helping senior Planners build media plans across a range of channels
- Setting up and managing media campaigns in certain channels
- Preparation of regular performance reports, so clients are always aware of how a campaign is delivering vs. objectives, as well as create Post-Campaign Analysis reports
- Participating in regular ideas sessions to develop the most creative media solutions
- Support new business pitches
- Attend client meetings, workshops and reviews
- Maintain PO trackers and support finance administration
Ideal Candidate
Media is a combination of client relationship-building, planning and buying. Therefore we need a candidate with a mixed bag of skills. Candidates should have a strong analytical mind and will need to be comfortable working with numbers on a day to day basis. Candidates should also be naturally inquisitive, curious, and have a strong point of view on creativity. Most importantly, we need bright, enthusiastic people, who are confident communicators and comfortable working within a team. You’ll work for the Challenger Agency For Challenger Brands, so don’t be afraid to challenge the status quo.
Planning Executive employer: VCCP Media
VCCP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and creative expression, ensuring that our team members thrive in their roles. Join us to be part of a forward-thinking company that values innovation and results-driven strategies in the ever-evolving media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Planning Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VCCP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VCCP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VCCP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VCCP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Planning Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VCCP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VCCP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about VCCP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VCCP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VCCP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VCCP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
