At a Glance
- Tasks: Lead client communications and develop innovative media strategies to drive business growth.
- Company: Join VCCP, a dynamic agency that challenges the norm in media and advertising.
- Benefits: Collaborative culture, creative environment, and opportunities for professional development.
- Other info: Fast-paced environment with a focus on diversity, equity, and inclusion.
- Why this job: Be part of a vibrant team and make a real impact on exciting projects.
- Qualifications: Experience in client-facing roles and a passion for creativity and advertising.
The predicted salary is between 45000 - 55000 £ per year.
We are the challenger agency for challenger brands.
We specialise in communications planning and activation that integrates creative with media and so much more.
Our strategy and planning teams include specialists from SEO, social, PPC, data, technology, creative partnerships, and media, to name a few.
Some might say we are a full-service media agency but we go much further.
We are the only media agency whose strategists and planners incorporate insights from behavioural science, production, creative, PR, brand design, UX and beyond.
From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.
That's how we transform a client's business.
We are VCCP. We do media. We just do it differently.
THE ROLE
We are looking for a smart and energetic Planning Director to join a vibrant client team.
You will support a Group Planning Director (who is one half of the leadership team of your client group or 'Pod', the other being a Strategy Director - we call them our 'dynamic duos') to deliver exceptional, effective 'Challenger' work, in line with our principles of creativity and integration.
You'll be a key contact for our day to day clients, crafting connections plans, brilliant ideas and helping them drive business forward.
The work will be fast-paced, and varied, and give you direct access to a broader set of experts from across the VCCP partnership.
Duties And Responsibilities
- Lead day-to-day contact with clients of all levels
- Become an expert in our new agency tool suite 'VCCP Brand OS'
- Drive effective Communications plan for your clients and brief channel experts for detailed media execution.
- Develop ideas that can populate culture in partnership with the Creative Partnership team and your strategy leads/CSO.
- Responsible for delivering client KPI's, results and targets (with the PD)
- Delivering the highest level of account management (meeting deadlines, accuracy, project management) to ensure VCCP Media are a joy to work with.
- Autonomy over clients with smaller spending budgets as required (with the Planning Director having final responsibility), these will be yours to showcase your smarts and leadership skills.
- Present recommended Comms and implementation plans to clients
- Researching new media ideas and opportunities including growing your own network of trusted media owners
- Learn and improve from campaigns on an ongoing basis and advise re. optimisations across all media
- Detailed and up to date knowledge of the client's business, objectives, key personnel, structure, changes, market etc.
- Strong understanding of the client business and category
- Supporting the Group Planning Director in cross selling additional products and services to ensure your client has an innovative and exciting growth plan.
- Organising weekly (or agreed regular) reporting for all campaigns
- Overseeing the management of the team, supporting Planning Exec development
- Invoice queries and resolving accounts queries
- Booking OOH with Posterscope
- Role Specific Skills Required
- Experience in a client facing account role
- A good level of digital knowledge, with the ability to talk about digital partners, plans, optimisations and audiences fluently
- Multi-media disciplined - can talk competently about all media
- Strong presentation skills
- Exceptional client handling and relationship building skills
- Nielsen Ad Intel (previously Addynamix), DDS etc.
- Numerate (budgeting, forecasting etc…) and analytical capabilities
- Commercial acumen
- Ability to go the extra mile - to contribute to the development of the agency thinking broader than just the clients business e. g. innovations challenge
About You
- A passion for all things creative and advertising
- Resilience to keep going in a fast paced environment
- Thrive on working in a high energy and fast paced environment, where no two days are the same
- Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn
- Strive for excellence - be proud of your work and have meticulous attention to detail
- Friendly and approachable
- Build rapport and able to quickly establish excellent working relationships
- Live and breathe the agency's values
- Strives for excellence
- Can do attitude
- Approachable and personable
- Builds rapport and is able to quickly establish excellent working relationships
- Team player
- VCCP DE&I STATEMENT
We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self.
VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity.
If you require any adjustments during the application or interview process, please let us know via joinus@vccp. com.
CRIMINAL RECORDS INFORMATION
As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions.
For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.
#J-18808-Ljbffr
Planning Director employer: VCCP Media
VCCP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and creative expression, ensuring that our team members thrive in their roles. Join us to be part of a forward-thinking company that values innovation and results-driven strategies in the ever-evolving media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Planning Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VCCP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VCCP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VCCP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VCCP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Planning Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VCCP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VCCP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about VCCP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VCCP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VCCP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VCCP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
