At a Glance
- Tasks: Collaborate on innovative media strategies and execute engaging Biddable campaigns across various platforms.
- Company: Join VCCP, a challenger agency that transforms brands with creative media solutions.
- Benefits: Inclusive culture, career growth opportunities, and a chance to work with leading brands.
- Other info: Embrace diversity and inclusion in a supportive work environment.
- Why this job: Be part of a dynamic team that blends creativity with data-driven media strategies.
- Qualifications: Experience in digital marketing and a passion for creative strategy.
The predicted salary is between 30000 - 40000 £ per year.
We are the challenger agency for challenger brands. We specialise in communications planning and activation that integrates creative with media and so much more. Our strategy and planning teams include specialists from SEO, social, PPC, data, technology, creative partnerships, and media, to name a few. Some might say we are a full-service media agency but we go much further. We are the only media agency whose strategists and planners incorporate insights from behavioural science, production, creative, PR, brand design, UX and beyond. From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive. That’s how we transform a client’s business. We are VCCP. We do media. We just do it differently.
The Role. In Detail
So what does a Biddable Account Executive at VCCP Media do daily? There’s nothing worse than a vague job description, so we’ve outlined a LOT of detail below!
- Client Communication And Collaboration: You’ll be directly integrated into planning and strategy teams to collaboratively help develop integrated and data-driven media plans in response to client briefs. You’ll serve as helping internal as well as external Biddable requests and will need to collaborate effectively with clients and planning teams to address day-to-day requests. You’ll play a supporting role in client meetings and performance reviews for everything social, providing informed and data-driven guidance and actionable next steps. You’ll be key in helping build strong client relationships, working with the wider team to understand their business objectives and applying channel-specific solutions to drive outcomes and keep clients happy.
- Campaign Strategy And Execution: You’ll be responsible for supporting best-in-class Biddable campaigns across a variety of platforms, including Meta (Facebook and Instagram), TikTok, Snapchat, and LinkedIn, aligned to client objectives and creative best practices. You’ll support the construction of signed-off media plans, including building, ad quality assurance, and in-flight optimisation, so you’ll need to demonstrate expertise in setting up and optimising Paid Social/Search campaigns on major platforms, ensuring flawless execution and industry-leading approaches, particularly during product launches and promotional periods. You’ll need to stay up to date on platform content and updates, keeping the wider agency and clients in the loop on key trends and wider changes that could impact activity. You need to integrate creativity into everything you do – We’re a media agency in a creative agency, so we’re creative strategists as well as media planners! Biddable is a visual media channel, so an interest in and flair for creative strategy is key. You’ll be responsible for driving innovation in Biddable across your clients, exploring new channels, testing new approaches, and embracing emerging creative formats to constantly push boundaries. Prior experience of using creator content or influencer partnerships within paid media would be beneficial. Even better if you’ve helped clients solve briefing and producing of this kind of creative!
- Reporting And Analysis: You’ll be responsible for helping construct regular campaign performance reports, including weekly and bi-weekly updates, as per client requirements, presenting clear and concise data insights to both clients and internal stakeholders. You’ll conduct in-depth analyses of campaign data, identify trends, extract actionable insights to inform optimization strategies and improve future campaign performance, and lead the development of post-campaign analyses and quarterly business reviews for social channels. You’ll utilize data visualization tools like looker to effectively communicate data findings and present compelling narratives based on campaign performance. You’ll need to be proficient in analytics platforms such as Google Analytics to measure campaign impact and user behaviour, leveraging data to inform and refine campaign strategies.
VCCP DE&I STATEMENT
We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.
CRIMINAL RECORDS INFORMATION
As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check. Please note, we try to respond to as many applications as possible but, if you do not hear from us within two weeks of submitting your application, please assume we are unable to proceed with your application for this specific role. Thank you for your interest in VCCP.
Biddable Account Executive employer: VCCP Media
At VCCP, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration. Our inclusive work culture fosters personal and professional growth, offering employees the opportunity to engage with diverse teams and cutting-edge projects in a vibrant location. With a commitment to employee development and a focus on integrating creative strategies into media planning, VCCP is the perfect place for those looking to make a meaningful impact in the advertising industry.
StudySmarter Expert Advice🤫
We think this is how you could land Biddable Account Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VCCP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VCCP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VCCP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VCCP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Biddable Account Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VCCP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VCCP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about VCCP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VCCP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VCCP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VCCP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
