At a Glance
- Tasks: Engage with Gen Z audiences and manage vibrant social media channels.
- Company: Join VCCP, a leading agency for ambitious brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be the voice of a Gen Z brand and shape its online presence.
- Qualifications: 5 years in social media management and a deep understanding of Gen Z culture.
The predicted salary is between 34650 - 42350 £ per year.
VCCP is the global challenger network for challenger brands. With more than 1,500 people across 13 offices in North America, EMEA and APAC, we challenge convention to deliver value for the world’s most ambitious organisations. We believe transformation happens when everything works together. That’s why we bring specialists from every discipline into one fully integrated network.
This is a unique opportunity to join the rapidly growing VCCP Social team as a client-facing Social Media Manager on a Gen Z brand. The role is perfectly suited for someone with experience working either agency or client side in a fast-moving social media management role. The ideal candidate is passionate about community management, brand culture, and possesses a deep understanding of Gen Z, language, and culture in the UK. You will be the voice of the brand, engaging with the core audience and transforming their social channels into fame-driving, culturally relevant platforms.
The role will include managing an agile process to deliver reactive ‘newsroom’ style content, alongside longer development cycles for planned cultural moments.
DUTIES AND RESPONSIBILITIES:
- Demonstrate a proactive, self-starting approach, leveraging ingenuity and intuition to quickly drive action and capitalize on emerging social and cultural opportunities.
- Ability to monitor social conversations and trends to proactively spot opportunities for engagement and community management with the audience.
- Execute the day-to-day community management strategy across core channels (Threads, Instagram, TikTok, YouTube).
- Platform expertise, staying up to date with the latest platform updates including legislation, formats and UI.
- Week-to-week and month-to-month planning of content to align with the existing marketing calendar, including cultural moments.
- Preparing and sharing presentations outlining responses to briefs, summaries of live content and content performance for marketing teams and the wider client business.
- Liaising with client and agency side stakeholders to ensure that social media output is of a high standard and adheres to social first principles.
- Writing copy for social media content, including replying to comments and ensuring that best practice is adhered to and enforced across all content shared on the social platforms.
- Briefing, reviewing and approving assets with the social media creative team, design and post-production teams.
- Working with the Account Management and Strategy teams to formulate agency briefs and strategies to respond to client briefs.
- Reviewing competitor approaches and identifying opportunities to test or improve our output.
- Analysing and reporting on the performance of published content, including recommendations.
ROLE SPECIFIC SKILLS REQUIRED:
- The ideal candidate will have at least 5 years of experience within a social media or community management role, either client or agency side.
- Proven, in-depth understanding of Gen Z culture, irony and humour, speaks their language, with a strong focus on the female perspective.
- Experience writing for women’s media, comedy writers or comedy TV researchers would be beneficial.
- Fully versed in the use of Threads, TikTok, Instagram and YouTube for the purposes of advertising using both organic and paid strategies.
- Full understanding of how social media results are analysed and reported upon to determine their success.
- Experience with Sprinklr and Sprout as platforms for planning and publishing social media content, as well as reporting and tracking performance of content.
- Familiar with using the native platform insights.
- Experience using AI tools like Adobe Firefly, Gemini, Nano Banana.
- Thorough understanding of influencer marketing.
- Confident presenter and autonomous worker.
- Understanding of community management and knowledge of working with online communities, including navigating legal and policy when it comes to any audience/community outreach.
- Used to responding to briefs within set deadlines.
- High level of attention to detail and an appreciation for the written word.
- Prior experience in dating brands is preferred but not necessary.
VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.
As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions.
Community Manager / Social Media Manager in London employer: VCCP Group
VCCP is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and strategic thinking are at the forefront. With a commitment to employee growth and development, team members are encouraged to challenge themselves and each other, ensuring a dynamic environment that nurtures talent. Located in a thriving hub for advertising, VCCP offers unique opportunities to work with some of the world's most ambitious brands, making it a rewarding place for those looking to make a meaningful impact in their careers.
