At a Glance
- Tasks: Manage marketing campaigns for a historic luxury brand across various channels.
- Company: Join one of Britain's most iconic brands with a rich heritage.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Ideal for those passionate about heritage brands and luxury lifestyle.
- Why this job: Be part of a dynamic team shaping the future of luxury marketing.
- Qualifications: 4-7 years in marketing with strong writing skills and campaign management experience.
The predicted salary is between 40000 - 50000 £ per year.
V&C Associates are retained on an important search for a Marketing Manager on behalf of one of Britain's most historic brands. Working closely with the Creative Director, this is a broad, hands‐on role managing the marketing calendar and delivering campaigns across retail, clothing, leather goods and sporting accessories. The role will suit someone who understands the nuance and standards required of a heritage luxury brand, but is equally comfortable working practically within a small, entrepreneurial business.
Key Responsibilities
- Manage the annual marketing calendar across seasonal campaigns, product launches, retail communications and events.
- Plan and deliver campaigns across email, website, social media, print and selected paid media channels.
- Write and edit marketing copy, newsletters, product stories and website content in the brand's tone of voice.
- Oversee e-commerce product copy, ensuring content is accurate, refined and search‐optimised.
- Manage email marketing activity including segmentation, scheduling and performance review.
- Support PR activity across luxury, lifestyle, field sports, travel and heritage media.
- Support the planning and delivery of brand events, trade shows, press days and private client activations.
- Monitor and report on campaign performance across Shopify, Klaviyo and GA4.
Skills & Experience
- 4–7 years' experience in marketing, communications or brand coordination within luxury, heritage, fashion, travel, country lifestyle or a craft‐led sector.
- Strong writing and editing skills with an instinct for tone, restraint and brand consistency.
- Experience managing multi‐channel campaigns, product launches and marketing calendars.
- Familiarity with Shopify, Klaviyo, GA4 or Meta Business Suite advantageous.
- Highly organised, commercially aware and calm under pressure.
- Knowledge of heritage brands, field sports, leather goods or menswear an advantage but not essential.
Sales Marketing Manager in West Bromwich employer: V&C
V&C Associates is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation within the luxury sector. With a strong emphasis on employee growth, team collaboration, and a commitment to preserving heritage, this role provides unique opportunities to engage with a historic brand while contributing to impactful marketing campaigns. Located in a vibrant area, employees benefit from a supportive culture that values both professional development and personal well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Marketing Manager in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and writing samples. This will give you an edge when you’re chatting with hiring managers and show them exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the brand’s history and values. Understand their tone of voice and be ready to discuss how you can contribute to their marketing efforts. This shows you’re genuinely interested and ready to dive in!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Sales Marketing Manager in West Bromwich
Some tips for your application 🫡
Show Your Passion for Heritage Brands:When you're writing your application, let your love for heritage brands shine through! We want to see how your experience aligns with the values and standards of a luxury brand. Share specific examples that highlight your understanding of this unique market.
Tailor Your Writing Style:Make sure your written application reflects the brand's tone of voice. We’re looking for someone who can write and edit marketing copy that resonates with our audience. So, adapt your style to match what you think fits best with our brand identity!
Highlight Your Multi-Channel Experience:In your application, be sure to mention any experience you have managing campaigns across various channels. We want to know how you've successfully delivered marketing strategies through email, social media, and more. Show us your versatility!
Keep It Organised and Clear:A well-structured application speaks volumes about your organisational skills. Make it easy for us to read by using clear headings and bullet points where necessary. Remember, clarity is key, especially in a role that requires calmness under pressure!
How to prepare for a job interview at V&C
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history and values. Understand what makes it a heritage luxury brand and be ready to discuss how you can uphold those standards in your role as a Sales Marketing Manager.
✨Showcase Your Campaign Experience
Prepare specific examples of multi-channel campaigns you've managed. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and ability to deliver impactful marketing initiatives.
✨Master the Tone of Voice
Since writing and editing are key parts of this role, practice articulating your understanding of the brand's tone of voice. Bring samples of your previous work that reflect this style, and be prepared to discuss how you would adapt your writing for different channels.
✨Be Data-Driven
Familiarise yourself with tools like Shopify, Klaviyo, and GA4. Be ready to talk about how you've used data to monitor campaign performance and make informed decisions. Showing that you're commercially aware and can analyse results will set you apart.
