At a Glance
- Tasks: Manage marketing campaigns for a historic luxury brand across various channels.
- Company: Join one of Britain's most iconic heritage brands.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Ideal for those passionate about heritage brands and luxury lifestyle.
- Why this job: Be part of a dynamic team shaping luxury marketing strategies.
- Qualifications: 4-7 years in luxury marketing with strong writing and campaign management skills.
The predicted salary is between 45000 - 55000 € per year.
V&C Associates are retained on an important search for a Marketing Manager on behalf of one of Britain's most historic brands. Working closely with the Creative Director, this is a broad, hands‐on role managing the marketing calendar and delivering campaigns across retail, clothing, leather goods and sporting accessories. The role will suit someone who understands the nuance and standards required of a heritage luxury brand, but is equally comfortable working practically within a small, entrepreneurial business.
Key Responsibilities
- Manage the annual marketing calendar across seasonal campaigns, product launches, retail communications and events.
- Plan and deliver campaigns across email, website, social media, print and selected paid media channels.
- Write and edit marketing copy, newsletters, product stories and website content in the brand's tone of voice.
- Oversee e-commerce product copy, ensuring content is accurate, refined and search‐optimised.
- Manage email marketing activity including segmentation, scheduling and performance review.
- Support PR activity across luxury, lifestyle, field sports, travel and heritage media.
- Support the planning and delivery of brand events, trade shows, press days and private client activations.
- Monitor and report on campaign performance across Shopify, Klaviyo and GA4.
Skills & Experience
- 4–7 years' experience in marketing, communications or brand coordination within luxury, heritage, fashion, travel, country lifestyle or a craft‐led sector.
- Strong writing and editing skills with an instinct for tone, restraint and brand consistency.
- Experience managing multi‐channel campaigns, product launches and marketing calendars.
- Familiarity with Shopify, Klaviyo, GA4 or Meta Business Suite advantageous.
- Highly organised, commercially aware and calm under pressure.
- Knowledge of heritage brands, field sports, leather goods or menswear an advantage but not essential.
Marketing Manager (Luxury) in West Bromwich employer: V&C
V&C Associates is an exceptional employer, offering a unique opportunity to work with one of Britain's most historic luxury brands. With a focus on employee growth and a collaborative work culture, team members are encouraged to bring their creativity to life while managing impactful marketing campaigns. The entrepreneurial environment fosters innovation, making it an ideal place for those passionate about heritage and luxury to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Luxury) in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the luxury marketing space, attend industry events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best campaigns and writing samples. We want to see how you’ve made an impact in previous roles, especially if you’ve worked with heritage brands or in luxury markets.
✨Tip Number 3
Prepare for interviews by researching the brand thoroughly. Understand their tone of voice and recent campaigns. We need to see that you’re not just passionate about marketing, but also about the specific brand you’re applying to.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Marketing Manager (Luxury) in West Bromwich
Some tips for your application 🫡
Show Your Passion for Luxury Brands:When you're writing your application, let your love for heritage luxury brands shine through. We want to see that you understand the nuances and standards of this sector, so share any relevant experiences or insights that highlight your passion.
Tailor Your Writing Style:Make sure your written application reflects the brand's tone of voice. We’re looking for someone who can write and edit marketing copy with finesse, so adapt your style to match the elegance and sophistication of the brand you're applying for.
Highlight Your Multi-Channel Experience:In your application, emphasise your experience managing campaigns across various channels like email, social media, and print. We want to know how you've successfully delivered integrated marketing strategies in the past, so be specific about your achievements.
Keep It Organised and Professional:A well-structured application speaks volumes about your organisational skills. Make sure your CV and cover letter are clear, concise, and free from errors. Remember, we appreciate calmness under pressure, so show us you can present yourself professionally!
How to prepare for a job interview at V&C
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history and values. Understand what makes it a heritage luxury brand and be ready to discuss how you can uphold those standards in your role as Marketing Manager.
✨Showcase Your Campaign Experience
Prepare specific examples of multi-channel campaigns you've managed. Be ready to discuss the strategies you used, the results achieved, and how you can apply that experience to the marketing calendar for this brand.
✨Master the Tone of Voice
Since writing and editing are key parts of the job, practice articulating your understanding of the brand's tone. Bring samples of your previous work that reflect a similar style, and be prepared to discuss how you would adapt your writing for their audience.
✨Be Data-Driven
Familiarise yourself with tools like Shopify, Klaviyo, and GA4. Be ready to talk about how you've used data to monitor campaign performance in the past and how you plan to leverage analytics to drive future marketing efforts.
