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- Tasks: Lead global brand strategy and execute innovative marketing campaigns.
- Company: Groundbreaking global lifestyle and hospitality group redefining consumer engagement.
- Benefits: Influence a global brand and shape its cultural connection.
- Why this job: Join a dynamic team and make a real impact in lifestyle marketing.
- Qualifications: 15+ years in senior consumer or lifestyle marketing roles.
- Other info: Rare opportunity to shape a brand at a pivotal stage.
The predicted salary is between 120000 - 150000 £ per year.
V&C Associates have been exclusively retained to appoint a Vice President, Consumer Marketing & Brand for a groundbreaking global lifestyle and hospitality group that is redefining the intersection of culture, entertainment, and experience. Operating at the convergence of hospitality, retail, music, and design, this platform is building a new category in lifestyle-led consumer engagement.
The Vice President will shape and execute the global brand and marketing strategy — transforming innovative concepts into culturally resonant, globally recognised brands. This is not a traditional hospitality marketing position. The successful candidate will be a dynamic, forward-thinking brand leader from a fast-paced lifestyle, fashion, entertainment, or agency environment — someone who instinctively understands how to build narratives, create cultural relevance, and drive consumer connection through creativity and strategy.
Key Accountabilities- Lead global consumer brand strategy and define the marketing vision across all markets.
- Deliver innovative, high-impact go-to-market campaigns for new brand launches and repositionings.
- Build scalable direct-to-consumer marketing ecosystems, integrating CRM, data, and digital performance.
- Champion storytelling, creative excellence, and cultural authenticity across all touchpoints.
- Collaborate with global and regional leadership to ensure brand consistency and commercial impact.
- 15+ years of international experience leading consumer or lifestyle marketing at a senior level.
- Proven success building lifestyle or entertainment-led brands and launching disruptive consumer campaigns.
- Fast-paced background — ideally agency-side or within lifestyle, fashion, or experience-driven sectors.
- Confident operator comfortable scaling global teams and translating creativity into measurable outcomes.
This is a rare opportunity to influence the trajectory of a global lifestyle brand at its most pivotal stage. The appointed leader will define how the platform connects with culture and consumers worldwide — turning creative vision into tangible, enduring brand value.
V&C Associates are proud to partner exclusively on this appointment.
Vice President Marketing employer: V&C
Contact Detail:
V&C Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events related to lifestyle, fashion, and entertainment. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your creativity! When you get the chance to meet potential employers, bring along a portfolio or case studies of your past campaigns. We want to see how you’ve transformed concepts into culturally resonant brands.
✨Tip Number 3
Be ready to discuss your vision! Prepare to articulate how you would shape and execute a global brand strategy. We’re looking for dynamic leaders who can connect creativity with measurable outcomes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to redefining consumer engagement in this groundbreaking role.
We think you need these skills to ace Vice President Marketing
Some tips for your application 🫡
Show Your Unique Brand Story: When you’re writing your application, think about how your personal journey aligns with the brand's vision. We want to see how your experiences in lifestyle, fashion, or entertainment have shaped your approach to marketing. Make it personal and engaging!
Highlight Your Innovative Campaigns: Don’t just list your past roles; showcase specific campaigns you've led that had a significant impact. We love seeing creativity in action, so share metrics and outcomes that demonstrate your success in building culturally relevant brands.
Be Authentic and Culturally Relevant: In your application, reflect on how you’ve championed storytelling and cultural authenticity in your previous roles. We’re looking for someone who understands the pulse of consumer culture, so let that shine through in your writing!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at V&C
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent campaigns. Understanding their unique position in the lifestyle and hospitality space will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of innovative campaigns you've led. Highlight how you transformed concepts into culturally relevant narratives that drove consumer engagement, as this role demands a blend of creativity and strategic thinking.
✨Demonstrate Global Thinking
Since this position involves shaping a global brand strategy, be ready to share your experience in international markets. Discuss how you've adapted marketing strategies to different cultures while maintaining brand consistency.
✨Engage in Storytelling
Practice telling your professional story in a way that reflects your understanding of cultural relevance and consumer connection. This role is all about storytelling, so make sure you can convey your journey and achievements compellingly.