At a Glance
- Tasks: Manage marketing campaigns for a historic luxury brand across various channels.
- Company: Join one of Britain's most iconic brands with a rich heritage.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Ideal for those passionate about heritage brands and luxury lifestyle.
- Why this job: Be part of a dynamic team shaping the future of luxury marketing.
- Qualifications: 4-7 years in marketing with strong writing skills and campaign management experience.
The predicted salary is between 40000 - 50000 € per year.
V&C Associates are retained on an important search for a Marketing Manager on behalf of one of Britain's most historic brands. Working closely with the Creative Director, this is a broad, hands-on role managing the marketing calendar and delivering campaigns across retail, clothing, leather goods and sporting accessories. The role will suit someone who understands the nuance and standards required of a heritage luxury brand, but is equally comfortable working practically within a small, entrepreneurial business.
Key Responsibilities
- Manage the annual marketing calendar across seasonal campaigns, product launches, retail communications and events.
- Plan and deliver campaigns across email, website, social media, print and selected paid media channels.
- Write and edit marketing copy, newsletters, product stories and website content in the brand's tone of voice.
- Oversee e-commerce product copy, ensuring content is accurate, refined and search-optimised.
- Manage email marketing activity including segmentation, scheduling and performance review.
- Support PR activity across luxury, lifestyle, field sports, travel and heritage media.
- Support the planning and delivery of brand events, trade shows, press days and private client activations.
- Monitor and report on campaign performance across Shopify, Klaviyo and GA4.
Skills & Experience
- 4–7 years' experience in marketing, communications or brand coordination within luxury, heritage, fashion, travel, country lifestyle or a craft-led sector.
- Strong writing and editing skills with an instinct for tone, restraint and brand consistency.
- Experience managing multi-channel campaigns, product launches and marketing calendars.
- Familiarity with Shopify, Klaviyo, GA4 or Meta Business Suite advantageous.
- Highly organised, commercially aware and calm under pressure.
- Knowledge of heritage brands, field sports, leather goods or menswear an advantage but not essential.
Sales Marketing Manager employer: V&C
V&C Associates is an exceptional employer, offering a unique opportunity to work with one of Britain's most historic luxury brands. With a focus on creativity and collaboration, employees enjoy a supportive work culture that fosters personal and professional growth, alongside the chance to engage in meaningful marketing campaigns that resonate with heritage and craftsmanship. Located in a vibrant area, the company provides a dynamic environment where innovative ideas are encouraged, making it an ideal place for those passionate about luxury branding.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best marketing campaigns and writing samples. This will give potential employers a taste of what you can bring to the table, especially in a hands-on role like this one.
✨Tip Number 3
Prepare for interviews by researching the brand's history and values. Understand their tone of voice and be ready to discuss how your experience aligns with their needs. This shows you're genuinely interested and ready to contribute to their legacy.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it gives us a chance to see your application directly and understand why you're the perfect fit for the team.
We think you need these skills to ace Sales Marketing Manager
Some tips for your application 🫡
Show Your Passion for Heritage Brands:When writing your application, let your love for heritage luxury brands shine through. We want to see how your experience aligns with the values and standards of such brands, so don’t hold back on sharing your enthusiasm!
Tailor Your Writing Style:Make sure your written application reflects the brand's tone of voice. We’re looking for someone who can write and edit marketing copy that resonates with our audience, so adapt your style to match the essence of the brand.
Highlight Your Multi-Channel Experience:In your application, be sure to mention your experience managing campaigns across various channels. We want to know how you’ve successfully delivered marketing strategies in the past, so give us the details!
Keep It Organised and Clear:A well-structured application speaks volumes about your organisational skills. We appreciate clarity and conciseness, so make sure your application is easy to read and free from any unnecessary fluff. And remember, apply through our website!
How to prepare for a job interview at V&C
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history and values. Understand what makes it a heritage luxury brand and be ready to discuss how you can uphold those standards in your role as a Sales Marketing Manager.
✨Showcase Your Campaign Experience
Prepare specific examples of multi-channel campaigns you've managed. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and ability to deliver impactful marketing initiatives.
✨Master the Tone of Voice
Since writing and editing are key parts of this role, practice articulating your understanding of the brand's tone. Bring samples of your previous work that reflect a similar style, and be prepared to discuss how you would adapt your writing for different channels.
✨Be Data-Driven
Familiarise yourself with tools like Shopify, Klaviyo, and GA4. Be ready to talk about how you've used data to monitor campaign performance and make informed decisions. Showing that you're comfortable with analytics will set you apart as a candidate who can drive results.
