At a Glance
- Tasks: Lead the creation and delivery of unique membership events and experiences.
- Company: Join a prestigious heritage brand with a century-long royal warrant.
- Benefits: Competitive salary, creative freedom, and opportunities to shape premium experiences.
- Other info: Flexible hours and a dynamic role in a collaborative team environment.
- Why this job: Make a real impact by curating exclusive events that engage and delight members.
- Qualifications: Experience in luxury hospitality or cultural programming, with strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
V&C Associates are proud to be working with this unique organisation. Our client, one of the UK's most reputable heritage brands that has held royal warrants for the past century, has a newly created position within their Events team. This time-honoured business has a loyal customer base and a growing membership proposition at the heart of its strategy. Known for their in-house events and FMCG line, they have a newly created role for Membership Lead within the Membership Department with real ownership reporting to the Head of Events and Experiences.
You'll shape and deliver the annual membership programme — a distinctive calendar of events, experiences and cultural partnerships that drives engagement, acquisition and retention, and brings the brand's heritage and expertise to life.
The Role
- Own the annual membership events and cultural calendar, from concept through to delivery.
- Curate a differentiated programme aligned to customer tiers, commercial objectives and a premium brand positioning.
- Create compelling themes and narratives spanning food and drink, dining, travel, culture and luxury lifestyle.
- Develop residencies, guest collaborations and co-created programmes that deliver genuine customer value.
- Design the full customer journey — every touchpoint before, during and after each experience.
- Build and activate strategic partnerships with brands, cultural institutions, chefs, producers and venues, working alongside the Partnerships Manager.
- Leverage the client's unique producer and supplier network to unlock exclusive access and experiences.
- Collaborate across Membership, Private Clients, Buying, Marketing and Hospitality teams.
- Set clear objectives, budgets and success measures; use attendance, engagement and commercial data to evolve the programme.
- Host customers at key events and stay ahead of trends across luxury hospitality, food and drink, travel and culture.
About You
- Proven experience delivering premium customer experiences, luxury hospitality programmes, cultural programming or membership initiatives.
- Creative and commercially minded — you develop distinctive experiences that deliver measurable value.
- Strong project management skills, comfortable running multiple projects with exceptional attention to detail.
- A skilled relationship builder with partners, brands and stakeholders at every level.
- Data-literate: you use customer insight and performance metrics to shape programming decisions.
- Excellent communicator, verbally, in writing and in the room.
- Naturally curious, with a genuine passion for hospitality, food and drink, travel, culture and craftsmanship.
- Entrepreneurial and self-directed — you thrive with autonomy in a newly created role.
- Flexible on hours, including evening and occasional weekend events.
Membership Experience Lead in London employer: V&C
V&C is an exceptional employer that values innovation and teamwork within the dynamic denim industry. With a strong focus on employee development, we offer numerous growth opportunities and a supportive work culture that encourages collaboration and creativity. Located in the UK, our team enjoys a vibrant work environment that fosters strong relationships and allows for impactful contributions to the brand's success.
