At a Glance
- Tasks: Lead the content strategy and create engaging narratives for a premium brand.
- Company: Join a prestigious FMCG brand with a rich heritage and royal warrants.
- Benefits: Enjoy private medical cover, generous holidays, life insurance, and bonuses.
- Other info: Flexible hours and opportunities to collaborate with top creators and cultural institutions.
- Why this job: Shape a unique editorial programme and make a real impact on brand storytelling.
- Qualifications: Experience in content creation for luxury brands and strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
V&C Associates are excited to be working on a newly created position. Our client is one of the UK's most established FMCG businesses — a heritage brand that has held royal warrants for the past century, with a loyal customer base and a growing membership proposition at the heart of its strategy. This is a newly created role with real ownership. You'll shape and deliver the brand's content strategy — building a distinctive editorial programme that brings its heritage, expertise and network to life across every channel, and drives engagement, acquisition and retention.
The Role
- Own the content strategy and annual editorial calendar, from concept through to delivery.
- Create compelling themes, narratives and storytelling that bring the brand's heritage and expertise to life across food and drink, dining, travel, culture and luxury lifestyle.
- Develop differentiated content aligned to customer tiers, commercial objectives and a premium brand positioning.
- Produce and commission content across formats — editorial, film, social, email and events storytelling.
- Work hand in hand with the Membership and Events teams to amplify experiences before, during and after each moment.
- Collaborate with external brands, cultural institutions, chefs, producers and creators on co-created content and partnerships.
- Leverage the client's unique producer and supplier network to unlock exclusive stories, access and collaborations.
- Partner with Marketing, Buying, Private Clients and Hospitality teams to align content with business priorities.
- Set clear objectives, budgets and success measures; use engagement, audience and commercial data to evolve the programme.
- Stay ahead of emerging trends across luxury, food and drink, travel, culture and membership businesses.
About You
- Proven experience leading content, editorial or brand storytelling for a premium or luxury brand.
- Creative and commercially minded — you develop distinctive content that delivers measurable value.
- Strong project management skills, comfortable running multiple projects with exceptional attention to detail.
- A skilled relationship builder with partners, creators, brands and stakeholders at every level.
- Data-literate: you use audience insight and performance metrics to shape content decisions.
- Excellent writer and communicator, with impeccable editorial judgement and taste.
- Naturally curious, with a genuine passion for luxury, food and drink, travel, culture and craftsmanship.
- Entrepreneurial and self-directed — you thrive with autonomy in a newly created role.
- Flexible on hours, including evening and occasional weekend events.
The Benefits
- An incredible package, including:
- Private medical cover.
- Generous holiday allowance, with extra days.
- Life insurance.
- Bonus structure.
- And much more.
Content Manager in London employer: V&C
V&C is an exceptional employer that values innovation and teamwork within the dynamic denim industry. With a strong focus on employee development, we offer numerous growth opportunities and a supportive work culture that encourages collaboration and creativity. Located in the UK, our team enjoys a vibrant work environment that fosters strong relationships and allows for impactful contributions to the brand's success.
