At a Glance
- Tasks: Lead global marketing strategy and drive brand awareness for a rapidly growing beauty brand.
- Company: Join a dynamic team at a well-known beauty brand with a global presence.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Exciting opportunity to develop a high-performing team and drive brand success.
- Why this job: Make a real impact in the beauty industry while shaping innovative marketing strategies.
- Qualifications: Proven experience in senior marketing roles and strong digital marketing skills.
The predicted salary is between 42000 - 84000 € per year.
V&C Associates are an executive search organisation working with global brands and a known beauty brand that has a rapidly growing presence across the UK, US, and AUS. They are seeking a dynamic Head of Marketing to lead the global marketing strategy, drive brand awareness, and spearhead multi-channel growth. The position will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions.
This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer.
Key Responsibilities- Strategic Leadership & Brand Growth: Develop and implement a global marketing strategy that aligns with business goals, revenue targets, and brand positioning. Oversee all aspects of marketing on a global scale, ensuring cohesion in brand messaging and market expansion strategies. Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making. Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans. Ensure a unified brand experience across all touchpoints.
- Digital & Performance Marketing: Work with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies. Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention. Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.
- PR, Events & Partnerships: Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility. Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement. Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility. Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.
- Creative & Brand Direction: Define and refine the brand's identity, tone of voice, and visual storytelling, ensuring alignment across all channels. Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms. Ensure brand messaging resonates with target audiences, adapting creative strategies for each market. Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.
- Data-Driven Decision Making: Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies. Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly. Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance. Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.
- Leadership & Team Development: Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making. Oversee the growth and structuring of the marketing teams to support business objectives. Provide mentorship and career development opportunities to team members, ensuring long-term success. Lead a culture of excellence, collaboration, and results-driven execution.
- Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, preferably with fashion experience.
- Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
- Highly commercial mindset with a strong ability to interpret data to drive decisions.
- Exceptional leadership skills with a track record of developing high-performing teams.
- Excellent communication, presentation, and stakeholder management skills.
- Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
- Strong understanding of global market dynamics, with experience scaling brands internationally.
Head of Marketing in London employer: V&C
V&C Associates is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the beauty industry. With a strong focus on employee growth and development, team members are encouraged to thrive through mentorship and collaboration while working on impactful global marketing strategies. Located in the vibrant London area, employees benefit from a rich cultural scene and access to a diverse talent pool, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise and engage with relevant content. Share your thoughts on marketing trends or case studies, and don’t shy away from connecting with hiring managers directly.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and campaigns. Bring fresh ideas to the table that align with their goals, showing you’re not just a fit but a game-changer for their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’ve got some great resources to help you ace the interview process and land that dream job.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in digital marketing, e-commerce, and brand growth, as these are key areas for us.
Showcase Your Creativity:We love innovative thinkers! Use your application to demonstrate your creative storytelling skills. Share examples of successful campaigns you've led or contributed to that align with our brand vision.
Data-Driven Insights Matter:Since this role is all about data-driven decision-making, include specific metrics from your past experiences. Show us how you've used data to drive marketing strategies and improve performance.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at V&C
✨Know Your Brand Inside Out
Before the interview, dive deep into the beauty brand's history, values, and current marketing strategies. Understand their target audience and recent campaigns. This knowledge will help you demonstrate your passion and alignment with their vision.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data analytics to drive marketing decisions in the past. Be ready to talk about key performance metrics you've monitored and how they influenced your strategies. This will highlight your commercial mindset and analytical skills.
✨Bring Creative Ideas to the Table
Think of innovative marketing strategies or campaigns that could elevate the brand's presence. Present these ideas during the interview to showcase your creative thinking and ability to push boundaries while maintaining brand integrity.
✨Demonstrate Leadership Skills
Be prepared to discuss your experience in leading and developing high-performing teams. Share examples of how you've fostered a culture of creativity and collaboration, as well as how you've mentored team members to achieve their goals.
