At a Glance
- Tasks: Lead global marketing strategy and drive brand awareness for a rapidly growing beauty brand.
- Company: Join a dynamic team at a well-known beauty brand with a global presence.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Exciting opportunity to develop a high-performing team and drive brand success.
- Why this job: Make a real impact in the beauty industry while shaping innovative marketing strategies.
- Qualifications: Proven experience in senior marketing roles and strong digital marketing skills.
The predicted salary is between 42000 - 84000 £ per year.
V&C Associates are an executive search organisation working with global brands and a known beauty brand that has a rapidly growing presence across the UK, US, and AUS. They are seeking a dynamic Head of Marketing to lead the global marketing strategy, drive brand awareness, and spearhead multi-channel growth. The position will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions.
This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer.
Key Responsibilities
- Strategic Leadership & Brand Growth: Develop and implement a global marketing strategy that aligns with business goals, revenue targets, and brand positioning. Oversee all aspects of marketing on a global scale, ensuring cohesion in brand messaging and market expansion strategies. Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making. Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans. Ensure a unified brand experience across all touchpoints.
- Digital & Performance Marketing: Work with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies. Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention. Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.
- PR, Events & Partnerships: Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility. Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement. Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility. Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.
- Creative & Brand Direction: Define and refine the brand's identity, tone of voice, and visual storytelling, ensuring alignment across all channels. Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms. Ensure brand messaging resonates with target audiences, adapting creative strategies for each market. Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.
- Data-Driven Decision Making: Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies. Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly. Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance. Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.
- Leadership & Team Development: Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making. Oversee the growth and structuring of the marketing teams to support business objectives. Provide mentorship and career development opportunities to team members, ensuring long-term success. Lead a culture of excellence, collaboration, and results-driven execution.
Skills and Requirements:
- Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, preferably with fashion experience.
- Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
- Highly commercial mindset with a strong ability to interpret data to drive decisions.
- Exceptional leadership skills with a track record of developing high-performing teams.
- Excellent communication, presentation, and stakeholder management skills.
- Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
- Strong understanding of global market dynamics, with experience scaling brands internationally.
Head of Marketing in London employer: V&C
V&C is an exceptional employer that values innovation and teamwork within the dynamic denim industry. With a strong focus on employee development, we offer numerous growth opportunities and a supportive work culture that encourages collaboration and creativity. Located in the UK, our team enjoys a vibrant work environment that fosters strong relationships and allows for impactful contributions to the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for V&C and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like V&C are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with V&C on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at V&C. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit V&C. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of V&C:Show us that you’ve done your homework! In your application, briefly mention what you admire about V&C’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at V&C
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at V&C will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At V&C, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
