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- Tasks: Lead sales and marketing initiatives for a popular children's accessories brand across Europe.
- Company: Join V&C Associates, experts in retail recruitment, partnering with top brands and organisations.
- Benefits: Enjoy a dynamic work environment with opportunities for international travel and professional growth.
- Why this job: Be part of a fast-paced role that combines creativity, strategy, and impact in the kids' market.
- Qualifications: Experience in sales management, strong negotiation skills, and fluency in English required; other languages are a plus.
- Other info: Ideal for those passionate about brand growth and eager to make a difference in the retail sector.
The predicted salary is between 43200 - 72000 £ per year.
V&C Associates are excited to be working with a known Children’s Accessories Brands, owned by a very successful and popular entrepreneur. The business is recruiting for a highly motivated, dynamic, and experienced International Sales Manager to drive the sales and distribution of the brand, reporting directly to the GM/Head of Brands.
Key Responsibilities:
- Develop and execute strategic sales and marketing initiatives.
- Manage key retail and distribution partnerships.
- Expand the brand presence across Europe.
- Manage relationships with existing accounts across Europe, Asia, and the Middle East while expanding into new territories.
- Identify and onboard high-quality retail and distribution partners.
- Develop and implement a sales strategy to grow revenue across all international markets.
- Drive sell-in and sell-through performance, ensuring brand growth across all channels.
- Negotiate pricing, contracts, and promotional plans with partners.
- Attend trade shows and distributor meetings to strengthen relationships and identify new opportunities.
Marketing & Brand Positioning:
- Ensure the brand is positioned correctly in high to mid-end retail spaces.
- Work closely with marketing teams and retailers to develop promotional campaigns and in-store activations.
- Collaborate on digital and influencer marketing strategies that align with regional trends.
- Monitor market trends and consumer insights to refine the brand’s retail approach.
Distribution & Operations:
- Oversee the logistics and distribution strategy, ensuring smooth supply chain operations.
- Work closely with distributors to optimize stock levels, pricing, and product placement.
- Ensure timely and efficient delivery of products to partners worldwide.
Sales Strategy & Reporting:
- Drive sales strategy across international markets, ensuring alignment with business objectives.
- Monitor performance and provide regular reports to senior management.
- Manage individual targets and budgets for all accounts to maintain consistent growth.
- Collaborate with Operations, Marketing, Product Development, and Finance teams to ensure seamless execution of sales and promotional strategies.
- Manage and maintain the IP protection platform.
Key Requirements:
- Proven experience in sales management, ideally within the kids' goods, fashion, toys, or lifestyle sectors.
- Strong network within high to mid-end European retail and distribution markets.
- Ability to develop and execute strategic sales and marketing plans.
- Commercially driven with strong negotiation and account management skills.
- Experience working across multiple markets and adapting strategies to local consumer trends.
- Excellent communication and presentation skills.
- Fluent in English; additional European languages are a plus.
- Willingness to travel internationally as required.
V&C Associates are trusted experts in Retail and Brand recruitment with a track record of successful placements across Multiple Retail Sectors. We are a trusted partner for leading FTSE 500 and Private organisations.
European Sales Manager employer: V&C
Contact Detail:
V&C Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land European Sales Manager
✨Tip Number 1
Network strategically within the European retail and distribution markets. Attend industry events, trade shows, and networking functions to connect with key players in the children's accessories sector. Building relationships can open doors to opportunities and partnerships that are crucial for this role.
✨Tip Number 2
Stay updated on market trends and consumer insights specific to the kids' goods and fashion sectors. Understanding what drives sales in these areas will help you tailor your approach and demonstrate your expertise during interviews or discussions with potential employers.
✨Tip Number 3
Prepare to showcase your negotiation skills by gathering examples of successful deals you've closed in the past. Being able to articulate your experience in managing accounts and negotiating contracts will set you apart from other candidates.
✨Tip Number 4
Familiarise yourself with the brand's current positioning and marketing strategies. This knowledge will allow you to discuss how you can contribute to their growth and align with their vision, making you a more attractive candidate for the European Sales Manager position.
We think you need these skills to ace European Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly within the children's goods or fashion sectors. Emphasise your achievements in driving sales and managing key accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the European market. Mention specific strategies you would implement to expand their presence and how your skills align with their needs.
Highlight Relevant Skills: In your application, focus on your negotiation skills, account management experience, and ability to adapt strategies to local consumer trends. Use examples from your past roles to demonstrate these abilities.
Showcase Your Network: If you have a strong network within high to mid-end European retail and distribution markets, make sure to mention it. This can set you apart as a candidate who can hit the ground running.
How to prepare for a job interview at V&C
✨Research the Brand and Market
Before your interview, make sure to thoroughly research the children's accessories brand and its position in the market. Understand their key competitors, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your enthusiasm and strategic thinking during the conversation.
✨Showcase Your Sales Achievements
Prepare to discuss specific examples of your past sales achievements, particularly in the kids' goods or lifestyle sectors. Highlight how you developed and executed successful sales strategies, managed key accounts, and drove revenue growth. Use quantifiable metrics to illustrate your impact.
✨Demonstrate Your Negotiation Skills
Since the role involves negotiating pricing and contracts, be ready to discuss your negotiation experiences. Share examples where you successfully navigated challenging discussions and reached beneficial agreements for both parties. This will showcase your commercial acumen and ability to manage relationships.
✨Prepare Questions for the Interviewers
Have a list of insightful questions prepared to ask the interviewers. Inquire about the company's future plans, challenges they face in the European market, or how they measure success in this role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
