At a Glance
- Tasks: Lead sales and marketing strategy, driving growth and optimising customer experience.
- Company: Market-leading guided tour operator with a dynamic growth vision.
- Benefits: Competitive salary, leadership visibility, and opportunity for impactful transformation.
- Other info: Join a high-performing team and foster a culture of innovation and accountability.
- Why this job: Shape the future of travel with your entrepreneurial spirit and strategic insight.
- Qualifications: Proven commercial leader with experience in B2C environments and digital transformation.
The predicted salary is between 80000 - 120000 € per year.
V&C Associates have been retained on an exceptional opportunity with a market-leading guided tour operator, bringing over 50,000 customers annually across 140+ global destinations through established brands in Ireland and the UK. As the business enters an ambitious new phase of growth and transformation, we are seeking an exceptional Sales & Marketing Director to shape its commercial future. This is a high-impact, strategically-focused leadership role with full ownership of revenue generation and customer experience — with digital transformation at its heart.
The Opportunity
Importantly, our client is not looking for someone who has grown up in the travel sector. They want an individual who brings genuine energy, dynamism, and entrepreneurial flair — someone excited by the scale of the strategic and digital challenge ahead, and determined to do something bold with it.
What You Will Lead
- Strategic Growth & Commercial Ownership
- Define and execute an integrated sales and marketing strategy aligned to ambitious growth targets
- Own revenue performance across all channels, from lead generation through to conversion and retention
- Identify and unlock new opportunities through insight, innovation, and partnerships
- Sales Leadership & Customer Operations
- Lead and optimise a multi-channel sales function including call centre and retail
- Implement best-in-class processes, tools, and training to maximise conversion and satisfaction
- Create seamless alignment between marketing activity and sales execution
- Digital Transformation & Systems Leadership
- Lead the evolution of the digital and eCommerce ecosystem — a central pillar of the role
- Drive strategic projects including CRM optimisation (HubSpot), lead nurturing and automation, and AI-driven call monitoring
- Ensure systems are fully leveraged to improve efficiency, insight, and commercial outcomes
- Brand, Marketing & Performance
- Define a differentiated market proposition and translate it into cohesive, high-impact campaigns
- Drive performance marketing with a strong focus on conversion optimisation and ROI
- Establish robust reporting frameworks and maintain clear accountability for P&L
- Leadership & Capability Building
- Lead and develop a high-performing team across sales, marketing, and customer service
- Foster a culture of accountability, collaboration, and continuous improvement
Who You Are
- A proven senior commercial leader — sector background matters far less than the energy, ambition, and entrepreneurial mindset you bring
- Strong track record of driving revenue growth in a B2C environment
- Experienced in managing high-volume sales teams, ideally including call centre or retail operations
- Digitally fluent, with demonstrated experience leading CRM and systems-driven transformation
- Commercially astute, data-driven, and comfortable at executive level
- Experience within a private equity-backed environment is highly desirable
Why This Role
- A rare opportunity to lead the full commercial function — strategy, digital, sales, and customer experience
- A transformation remit with real scope and high leadership visibility
- The ideal platform for a driven, entrepreneurial leader ready to make a lasting impact
This search is being conducted exclusively by V&C Associates. For a confidential conversation, please get in touch.
Director of Sales Marketing in England employer: V&C
V&C Associates offers an exceptional opportunity for the Director of Sales Marketing role within a market-leading guided tour operator, renowned for its dynamic work culture and commitment to employee growth. With a focus on digital transformation and strategic innovation, employees are empowered to drive meaningful change while enjoying a collaborative environment that values accountability and continuous improvement. This role not only provides a platform for impactful leadership but also fosters personal and professional development in a vibrant sector.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Marketing in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, recent projects, and challenges they face. This will help us tailor your responses and show them you’re genuinely interested in shaping their commercial future.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your pitch. We want you to feel confident discussing your experience and how it aligns with their ambitious growth targets.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company’s vision.
We think you need these skills to ace Director of Sales Marketing in England
Some tips for your application 🫡
Show Your Energy and Flair:We want to see your personality shine through in your application! Don’t just list your experience; tell us what makes you excited about this role and how your entrepreneurial spirit can drive our growth.
Tailor Your Strategy:Make sure to align your written application with the strategic goals mentioned in the job description. Highlight your past successes in driving revenue and how you plan to tackle the digital transformation we’re aiming for.
Be Data-Driven:Since we’re looking for someone commercially astute, include specific metrics or results from your previous roles. Show us how you’ve used data to inform decisions and improve performance in sales and marketing.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at V&C
✨Know Your Numbers
As a Sales & Marketing Director, you'll need to demonstrate your understanding of revenue generation and customer experience. Brush up on key metrics related to sales performance, conversion rates, and ROI. Be ready to discuss how you've driven growth in previous roles with specific examples.
✨Show Your Entrepreneurial Spirit
This role is all about energy and dynamism. Prepare to share instances where you've taken bold steps or innovative approaches in your past positions. Highlight your ability to identify new opportunities and how you've successfully implemented change.
✨Digital Transformation Focus
Since digital transformation is at the heart of this role, be prepared to discuss your experience with CRM systems, particularly HubSpot, and any digital initiatives you've led. Share insights on how you've leveraged technology to enhance customer journeys and drive sales.
✨Cultural Fit and Leadership Style
The company values collaboration and continuous improvement. Think about your leadership style and how it aligns with fostering a high-performing team. Be ready to discuss how you've built accountability and encouraged a culture of teamwork in your previous roles.
