At a Glance
- Tasks: Lead sales and marketing strategy, driving growth and optimising customer experience.
- Company: Market-leading guided tour operator with a dynamic growth phase.
- Benefits: Competitive salary, leadership visibility, and opportunity for impactful transformation.
- Other info: Join a high-performing team and foster a culture of innovation and accountability.
- Why this job: Shape the future of travel with your entrepreneurial spirit and strategic vision.
- Qualifications: Proven commercial leader with a strong track record in B2C revenue growth.
The predicted salary is between 80000 - 100000 € per year.
V&C Associates have been retained on an exceptional opportunity with a market-leading guided tour operator, bringing over 50,000 customers annually across 140+ global destinations through established brands in Ireland and the UK. As the business enters an ambitious new phase of growth and transformation, we are seeking an exceptional Sales & Marketing Director to shape its commercial future. This is a high-impact, strategically-focused leadership role with full ownership of revenue generation and customer experience — with digital transformation at its heart.
The Opportunity
Importantly, our client is not looking for someone who has grown up in the travel sector. They want an individual who brings genuine energy, dynamism, and entrepreneurial flair — someone excited by the scale of the strategic and digital challenge ahead, and determined to do something bold with it.
What You Will Lead
- Strategic Growth & Commercial Ownership
- Define and execute an integrated sales and marketing strategy aligned to ambitious growth targets
- Own revenue performance across all channels, from lead generation through to conversion and retention
- Identify and unlock new opportunities through insight, innovation, and partnerships
- Sales Leadership & Customer Operations
- Lead and optimise a multi-channel sales function including call centre and retail
- Implement best-in-class processes, tools, and training to maximise conversion and satisfaction
- Create seamless alignment between marketing activity and sales execution
- Digital Transformation & Systems Leadership
- Lead the evolution of the digital and eCommerce ecosystem — a central pillar of the role
- Drive strategic projects including CRM optimisation (HubSpot), lead nurturing and automation, and AI-driven call monitoring
- Ensure systems are fully leveraged to improve efficiency, insight, and commercial outcomes
- Brand, Marketing & Performance
- Define a differentiated market proposition and translate it into cohesive, high-impact campaigns
- Drive performance marketing with a strong focus on conversion optimisation and ROI
- Establish robust reporting frameworks and maintain clear accountability for P&L
- Leadership & Capability Building
- Lead and develop a high-performing team across sales, marketing, and customer service
- Foster a culture of accountability, collaboration, and continuous improvement
Who You Are
- A proven senior commercial leader — sector background matters far less than the energy, ambition, and entrepreneurial mindset you bring
- Strong track record of driving revenue growth in a B2C environment
- Experienced in managing high-volume sales teams, ideally including call centre or retail operations
- Digitally fluent, with demonstrated experience leading CRM and systems-driven transformation
- Commercially astute, data-driven, and comfortable at executive level
- Experience within a private equity-backed environment is highly desirable
Why This Role
- A rare opportunity to lead the full commercial function — strategy, digital, sales, and customer experience
- A transformation remit with real scope and high leadership visibility
- The ideal platform for a driven, entrepreneurial leader ready to make a lasting impact
This search is being conducted exclusively by V&C Associates. For a confidential conversation, please get in touch.
Director of Sales Marketing employer: V&C
V&C Associates is an exceptional employer, offering a dynamic and entrepreneurial work culture that empowers leaders to drive significant change in the travel sector. With a focus on digital transformation and strategic growth, employees benefit from a high-impact role that fosters professional development and collaboration within a supportive environment. Located in a vibrant market, this position provides unique opportunities to shape the future of a market-leading guided tour operator while enjoying a competitive salary and comprehensive benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Show them you’re not just another candidate; you’re genuinely interested in their mission and ready to bring your entrepreneurial flair to the table.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your unique skills can drive growth and enhance customer experience. Remember, they want someone who can lead and innovate, so let that energy shine through.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director of Sales Marketing
Some tips for your application 🫡
Show Your Energy and Flair:We want to see your genuine energy and entrepreneurial spirit shine through in your application. Don’t just list your experience; tell us how you’ve tackled challenges with dynamism and creativity!
Tailor Your Strategy:Make sure to align your written application with our ambitious growth targets. Highlight your experience in defining and executing integrated sales and marketing strategies that have driven revenue performance.
Emphasise Digital Transformation:Since digital transformation is at the heart of this role, showcase your experience with CRM systems and any innovative projects you've led. We’re keen to hear how you’ve leveraged technology to improve customer experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on this exceptional opportunity!
How to prepare for a job interview at V&C
✨Know Your Numbers
As a Sales & Marketing Director, you'll need to demonstrate your understanding of revenue generation and customer experience. Brush up on key metrics related to sales performance, conversion rates, and ROI. Be ready to discuss how you've driven growth in previous roles and how you plan to do it here.
✨Showcase Your Digital Savvy
Digital transformation is at the heart of this role, so make sure you highlight your experience with CRM systems like HubSpot and any digital marketing tools you've used. Prepare examples of how you've leveraged technology to improve sales processes or customer engagement.
✨Bring the Energy
The client is looking for someone with dynamism and entrepreneurial flair. During the interview, let your passion shine through! Share your bold ideas for driving growth and how you can bring fresh perspectives to their established brands.
✨Align with Their Vision
Understand the company's goals and challenges as they enter this new phase of growth. Be prepared to discuss how your strategic vision aligns with their ambitions. Show that you're not just a fit for the role, but also a partner in their journey towards transformation.
