Our client is one of the UK's most established FMCG businesses — a heritage brand that has held royal warrants for the past century, with a loyal customer base and a growing membership proposition at the heart of its strategy. You'll shape and deliver the brand's content strategy — building a distinctive editorial programme that brings its heritage, expertise and network to life across every channel, and drives engagement, acquisition and retention. Own the content strategy and annual editorial calendar, from concept through to delivery Create compelling themes, narratives and storytelling that bring the brand's heritage and expertise to life across food and drink, dining, travel, culture and luxury lifestyle Develop differentiated content aligned to customer tiers, commercial objectives and a premium brand positioning Produce and commission content across formats — editorial, film, social, email and events storytelling Work hand in hand with the Membership and Events teams to amplify experiences before, during and after each moment Collaborate with external brands, cultural institutions, chefs, producers and creators on co-created content and partnerships Leverage the client's unique producer and supplier network to unlock exclusive stories, access and collaborations Partner with Marketing, Buying, Private Clients and Hospitality teams to align content with business priorities use engagement, audience and commercial data to evolve the programme Stay ahead of emerging trends across luxury, food and drink, travel, culture and membership businesses Proven experience leading content, editorial or brand storytelling for a premium or luxury brand Creative and commercially minded — you develop distinctive content that delivers measurable value Strong project management skills, comfortable running multiple projects with exceptional attention to detail A skilled relationship builder with partners, creators, brands and stakeholders at every level Data-literate: you use audience insight and performance metrics to shape content decisions Naturally curious, with a genuine passion for luxury, food and drink, travel, culture and craftsmanship Flexible on hours, including evening and occasional weekend events Private medical cover Generous holiday allowance, with extra days Life insurance Bonus structure
Online Content Manager:in in City of London employer: V&C
V&C is an exceptional employer that values innovation and teamwork within the dynamic denim industry. With a strong focus on employee development, we offer numerous growth opportunities and a supportive work culture that encourages collaboration and creativity. Located in the UK, our team enjoys a vibrant work environment that fosters strong relationships and allows for impactful contributions to the brand's success.
