At a Glance
- Tasks: Own and shape the brand's content strategy across multiple channels.
- Company: Join a prestigious FMCG brand with a rich heritage and loyal customer base.
- Benefits: Enjoy private medical cover, generous holidays, life insurance, and bonuses.
- Other info: Flexible hours and opportunities to collaborate with top creators and brands.
- Why this job: Make a real impact by crafting compelling stories that resonate with audiences.
- Qualifications: Experience in content creation for premium brands and strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
V&C Associates are excited to be working on a newly created position. Our client is one of the UK's most established FMCG businesses — a heritage brand that has held royal warrants for the past century, with a loyal customer base and a growing membership proposition at the heart of its strategy.
This is a newly created role with real ownership. You'll shape and deliver the brand's content strategy — building a distinctive editorial programme that brings its heritage, expertise and network to life across every channel, and drives engagement, acquisition and retention.
The Role
- Own the content strategy and annual editorial calendar, from concept through to delivery.
- Create compelling themes, narratives and storytelling that bring the brand's heritage and expertise to life across food and drink, dining, travel, culture and luxury lifestyle.
- Develop differentiated content aligned to customer tiers, commercial objectives and a premium brand positioning.
- Produce and commission content across formats — editorial, film, social, email and events storytelling.
- Work hand in hand with the Membership and Events teams to amplify experiences before, during and after each moment.
- Collaborate with external brands, cultural institutions, chefs, producers and creators on co-created content and partnerships.
- Leverage the client's unique producer and supplier network to unlock exclusive stories, access and collaborations.
- Partner with Marketing, Buying, Private Clients and Hospitality teams to align content with business priorities.
- Set clear objectives, budgets and success measures; use engagement, audience and commercial data to evolve the programme.
- Stay ahead of emerging trends across luxury, food and drink, travel, culture and membership businesses.
About You
- Proven experience leading content, editorial or brand storytelling for a premium or luxury brand.
- Creative and commercially minded — you develop distinctive content that delivers measurable value.
- Strong project management skills, comfortable running multiple projects with exceptional attention to detail.
- A skilled relationship builder with partners, creators, brands and stakeholders at every level.
- Data-literate: you use audience insight and performance metrics to shape content decisions.
- Excellent writer and communicator, with impeccable editorial judgement and taste.
- Naturally curious, with a genuine passion for luxury, food and drink, travel, culture and craftsmanship.
- Entrepreneurial and self-directed — you thrive with autonomy in a newly created role.
- Flexible on hours, including evening and occasional weekend events.
The Benefits
- An incredible package, including:
- Private medical cover.
- Generous holiday allowance, with extra days.
- Life insurance.
- Bonus structure.
- And much more.
Content Manager in City of London employer: V&C
V&C is an exceptional employer that values innovation and teamwork within the dynamic denim industry. With a strong focus on employee development, we offer numerous growth opportunities and a supportive work culture that encourages collaboration and creativity. Located in the UK, our team enjoys a vibrant work environment that fosters strong relationships and allows for impactful contributions to the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for V&C and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like V&C are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with V&C on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at V&C. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit V&C. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of V&C:Show us that you’ve done your homework! In your application, briefly mention what you admire about V&C’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at V&C
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at V&C will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At V&C, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
