At a Glance
- Tasks: Manage marketing campaigns for a historic luxury brand across various channels.
- Company: Join one of Britain's most iconic brands with a rich heritage.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Ideal for those passionate about heritage brands and luxury lifestyle.
- Why this job: Be part of a dynamic team shaping the future of luxury marketing.
- Qualifications: 4-7 years in marketing with strong writing skills and campaign management experience.
The predicted salary is between 40000 - 50000 € per year.
V&C Associates are retained on an important search for a Marketing Manager on behalf of one of Britain's most historic brands. Working closely with the Creative Director, this is a broad, hands-on role managing the marketing calendar and delivering campaigns across retail, clothing, leather goods and sporting accessories. The role will suit someone who understands the nuance and standards required of a heritage luxury brand, but is equally comfortable working practically within a small, entrepreneurial business.
Key Responsibilities
- Manage the annual marketing calendar across seasonal campaigns, product launches, retail communications and events.
- Plan and deliver campaigns across email, website, social media, print and selected paid media channels.
- Write and edit marketing copy, newsletters, product stories and website content in the brand's tone of voice.
- Oversee e-commerce product copy, ensuring content is accurate, refined and search-optimised.
- Manage email marketing activity including segmentation, scheduling and performance review.
- Support PR activity across luxury, lifestyle, field sports, travel and heritage media.
- Support the planning and delivery of brand events, trade shows, press days and private client activations.
- Monitor and report on campaign performance across Shopify, Klaviyo and GA4.
Skills & Experience
- 4–7 years' experience in marketing, communications or brand coordination within luxury, heritage, fashion, travel, country lifestyle or a craft-led sector.
- Strong writing and editing skills with an instinct for tone, restraint and brand consistency.
- Experience managing multi-channel campaigns, product launches and marketing calendars.
- Familiarity with Shopify, Klaviyo, GA4 or Meta Business Suite advantageous.
- Highly organised, commercially aware and calm under pressure.
- Knowledge of heritage brands, field sports, leather goods or menswear an advantage but not essential.
Sales Marketing Manager in Birmingham employer: V&C
V&C Associates offers a dynamic and enriching work environment for the Sales Marketing Manager role, where creativity meets tradition in one of Britain's most esteemed heritage brands. Employees benefit from a collaborative culture that encourages innovation and personal growth, alongside opportunities to engage with luxury markets and high-profile campaigns. Located in a vibrant area, the company provides a unique chance to contribute to a brand steeped in history while enjoying the perks of working within a small, entrepreneurial team.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your best work, especially if you’ve managed campaigns or written engaging content. This gives us a chance to see your creativity and expertise in action.
✨Tip Number 3
Prepare for interviews by researching the brand thoroughly. Understand their heritage and values, and think about how your experience aligns with their needs. We want to see your passion for the brand shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Sales Marketing Manager in Birmingham
Some tips for your application 🫡
Know the Brand:Before you start writing your application, take some time to really understand the brand's heritage and values. We want to see that you get what makes this luxury brand tick, so weave that knowledge into your application.
Tailor Your Tone:Make sure your writing reflects the brand's tone of voice. We’re looking for someone who can write with elegance and restraint, so keep it polished and professional while still showing a bit of your personality.
Showcase Your Experience:Highlight your relevant experience in managing marketing campaigns and calendars. We want to see how your background aligns with the role, so don’t be shy about sharing specific examples of your past successes.
Apply Through Our Website:When you're ready to submit your application, make sure to do it through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at V&C
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history and values. Understand what makes it a heritage luxury brand and be ready to discuss how you can contribute to maintaining that standard while driving innovative marketing strategies.
✨Showcase Your Campaign Experience
Prepare specific examples of multi-channel campaigns you've managed in the past. Be ready to discuss the planning process, execution, and how you measured success. This will demonstrate your hands-on experience and ability to deliver results.
✨Master the Tone of Voice
Since writing and editing are key parts of this role, practice articulating your understanding of the brand's tone of voice. Bring samples of your previous work that align with their style, and be prepared to discuss how you would adapt your writing for different channels.
✨Be Ready for Practical Scenarios
Expect to face practical questions or scenarios during the interview. Think about how you would manage the marketing calendar or respond to a sudden change in campaign direction. Showing your problem-solving skills and calmness under pressure will impress the interviewers.
