At a Glance
- Tasks: Create impactful ad strategies for a leading skincare brand and drive growth through creativity.
- Company: Fast-growing e-commerce skincare brand dedicated to enhancing natural beauty.
- Benefits: Competitive salary, reliable payments, and long-term growth opportunities.
- Other info: Collaborate with a passionate team and thrive in a fast-paced environment.
- Why this job: Join a dynamic team and make a real impact in the beauty industry.
- Qualifications: Experience in direct response advertising and strong creative instincts.
The predicted salary is between 40000 - 50000 £ per year.
Maison Cosmetics is a fast-growing e-commerce skincare brand serving hundreds of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.
We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale. You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision. This role is for someone who understands that creative is the biggest lever in paid growth.
Responsibilities
- Creative Strategy & Ideation
- Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
- Create strong angles, hooks, and messaging frameworks for a mature female audience
- Translate product benefits into emotion-driven, problem-solution ads
- Continuously generate new concepts while iterating on proven winners
- Testing, Scaling & Iteration
- Analyze performance data (hooks, retention, CTR, CPA, ROAS)
- Identify winning creatives and patterns
- Create structured iterations to scale winners
- Kill underperformers fast and double down on what works
- Briefings & Collaboration
- Write clear, actionable briefs for UGC creators and editors
- Guide creators on tone, structure, objections, and delivery
- Work closely with media buyers to align creative & performance
- Collaborate with brand and marketing teams to ensure consistency
- Market & Customer Insight
- Deeply understand the mature women customer
- Identify key objections, desires, fears, and buying triggers
- Monitor competitors and market trends
- Turn customer feedback and reviews into ad concepts
What We’re Looking For
- Proven experience as a Creative Strategist for D2C brands
- Strong background in direct response advertising
- Deep understanding of Meta & TikTok ad creatives
- Experience scaling ads (not just launching them)
- Strong copy instincts (hooks, headlines, CTAs)
- Data-driven mindset with creative intuition
- Ability to move fast, test fast, and learn fast
Must-Have Skills
- Creative concepting & angle development
- Direct response copywriting
- Performance analysis & iteration
- Clear briefing & communication
- Strong ownership mentality
Nice To Have
- Experience in beauty, skincare, or supplements
- Experience marketing to women 40+
- Familiarity with UGC-driven ad systems
- Experience working in fast-scaling D2C brands
What Success Looks Like
- Consistent flow of new winning creatives
- Clear creative direction for the entire ad pipeline
- Ads that both convert and build brand trust
- Scalable systems for testing and iteration
- Strong collaboration across the marketing team
What’s in it for you?
- Competitive salary
- On-time and reliable payments
- Opportunity to work with a fast-growing global e-commerce brand
- Long-term growth opportunities
Creative Strategist (DTC Brand) in Brighton employer: VB&G
At Maison Cosmetics, we pride ourselves on being an exceptional employer that fosters creativity and innovation in the fast-paced world of e-commerce skincare. Our collaborative work culture encourages personal and professional growth, offering competitive salaries and long-term opportunities for advancement within a supportive team environment. Join us in making a meaningful impact on our customers' lives while working with a brand that values your insights and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (DTC Brand) in Brighton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work and showcases your unique style. We want to see how you think outside the box and bring ideas to life, especially in the beauty and skincare space.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand voice and target audience. We’re looking for someone who can hit the ground running, so show us you’re passionate about our mission!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make magic happen together!
We think you need these skills to ace Creative Strategist (DTC Brand) in Brighton
Some tips for your application 🫡
Show Your Creative Side:When applying, let your creativity shine through! Use engaging language and showcase your unique ideas in your application. We want to see how you think outside the box and bring fresh concepts to the table.
Tailor Your Application:Make sure to customise your application for the Creative Strategist role. Highlight your experience with direct response advertising and how it aligns with our mission at Maison Cosmetics. We love seeing applicants who understand our brand and audience!
Be Data-Driven:Don’t forget to mention your analytical skills! We’re looking for someone who can turn data into actionable insights. Share examples of how you've used performance metrics to inform your creative strategies in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at VB&G
✨Know Your Audience
Before the interview, dive deep into understanding the mature female audience that Maison Cosmetics targets. Think about their desires, fears, and buying triggers. This will help you tailor your creative strategies and show that you can connect emotionally with the brand's customers.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing high-converting ad concepts. Share specific examples of how you've turned insights into successful campaigns in the past. Highlight your ability to iterate on winning ideas and kill underperformers quickly, as this aligns perfectly with the role's responsibilities.
✨Data-Driven Storytelling
Prepare to talk about how you analyse performance data to inform your creative decisions. Bring examples of how you've used metrics like CTR and ROAS to scale ads effectively. This will demonstrate your data-driven mindset and creative intuition, which are crucial for success in this role.
✨Collaboration is Key
Emphasise your experience working closely with media buyers, creators, and marketing teams. Discuss how you ensure clear communication and alignment between creative and performance. Showing that you can collaborate effectively will highlight your ownership mentality and fit within the fast-paced environment at Maison Cosmetics.
