At a Glance
- Tasks: Lead global App Store Optimization efforts to boost visibility and performance.
- Company: Join Tripledot Studios, an award-winning mobile games studio with a vibrant culture.
- Benefits: Enjoy 25 days holiday, hybrid working, free lunch, and exciting company events.
- Other info: Work in a dynamic environment with opportunities for professional development.
- Why this job: Be part of a fast-growing team that values creativity and innovation in gaming.
- Qualifications: 2+ years in ASO, strong analytical skills, and proficiency with ASO tools required.
The predicted salary is between 36000 - 60000 £ per year.
Tripledot Studios is an award-winning, record breaking games studio with a team of circa 400 people. Headquartered in London, we also have offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne. We specialise in Casual, Free to Play, Mobile games that delight millions of players every day. Our guiding principle as a team is that when people love what they do, what they do will be loved by others. As ASO Manager at Tripledot Studios, you will lead the ASO (App Store Optimisation) efforts across all our global markets. You will focus on enhancing the visibility and organic performance of our games across the App Store and Google Play. This role blends data analysis, creative strategy, and mobile marketing expertise, requiring a deep understanding of store algorithms and metadata optimization.
Take a look at our games: iOS Store + Google Play
Role Overview
- Department
- Marketing
- Employment Type
- Permanent - Full Time
- Location
- London, UK
- Workplace type
- Hybrid
Key Responsibilities
- Operate our App Store Optimisation strategies and play a key role in defining them;
- Optimise the app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc;
- Collaborate with the Creative Marketing team to create new assets for the App Stores;
- Frequently analyse and report ASO performance;
- Monitor competitor activity and rankings to better understand the market;
- Launching new apps in conjunction with the other departments;
- Work closely with the wider Marketing team to ensure consistent and impactful custom app store pages and app store experiments.
Skills, Knowledge & Expertise
- 2+ years experience handling App Store Optimisation strategy for mobile apps or games;
- Solid understanding of ASO algorithms and principles, from ranking factors to creative optimisation;
- Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, AppTweak etc.);
- Experience with CPP and CSL;
- Analytical skills and ability to interpret data to make decisions;
- Effective time management and project management skills;
- Communication skills and ability to interact effectively with diverse teams;
- Applied experience with MS Excel, AppsFlyer/Adjust, Looker;
- Comfortable presenting;
- Very high attention to detail.
Job Benefits
- 25 days holiday : Enjoy 25 days of paid holiday, in addition to bank holidays to relax and refresh throughout the year.
- Hybrid Working : We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days fully remote working : Work from anywhere in the world, 20 days of the year.
- Daily Free Lunch: In the office you get £12 every day to order from JustEat
- Regular company events and rewards : Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit. Recent highlights have been: Thames River Cruise, London Dungeon and Summer Parties in Regents Park.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.
- Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
- Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
- Health Cash Plan: Benefit from a health cash plan that contributes to your medical expenses.
- Dental Cover: Flash your best smile with our dental cover.
- Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program (subject to policy)
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Cycle to Work Scheme: Make the most of our Cycle to Work Scheme for a green and healthy commute.
- Pension Plan: Secure your future with our contributory pension plan.
About Tripledot Studios
We are Tripledot Studios , a fast-growing studio, lead by a team of industry veterans from some of the biggest names in mobile games. Our mission is to bring the knowledge and experience of a chart-topping mobile games company into a close-knit, collaborative environment. Our teams drive projects together from conception to launch in an indie-style process combining creativity and data to make games that can be enjoyed by everyone. We are guided by the belief that when we love what we do!
The Tripledot team is made up of incredible people with experience at some of the biggest companies in gaming. We are serial creators, always working on one pet project or another, and collaborate closely to bring those projects to life. Here at Tripledot Studios, we are building the Apollo program of games, finding the best of the best and empowering them to do what they do best. That’s the only way you reach the stars.
We embrace diversity, equity and inclusion , and we believe that our differences are our greatest strength. We work hard, but we also value work-life balance and prioritise the well-being of our Tripledotters.
Our Hiring Process
Stage 1: Talent Acquisition Interview
ASO Manager in London employer: Vayyar
Tripledot Studios is an exceptional employer, renowned for its vibrant work culture and commitment to employee well-being. Located in the heart of London, we offer a hybrid working model, generous holiday allowances, and a range of benefits including private medical cover and professional development opportunities. Join us to be part of a fast-growing team where your contributions are valued and celebrated, making a meaningful impact in the mobile gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Manager in London
✨Tip Number 1
Familiarise yourself with the latest trends in App Store Optimization (ASO). Follow industry blogs, attend webinars, and engage with ASO communities online. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Make sure to showcase your experience with ASO tools like Sensor Tower or AppTweak. If you have specific examples of how you've used these tools to improve app visibility, be ready to discuss them in detail. This practical knowledge can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the gaming and mobile marketing industries. Attend relevant events or join online forums where you can connect with others who work in ASO. Building relationships can lead to valuable insights and potential referrals.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive decisions in past roles. Be ready to share specific metrics or outcomes that demonstrate your impact on app performance. This will highlight your ability to contribute effectively to Tripledot Studios.
We think you need these skills to ace ASO Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in App Store Optimization. Focus on your achievements and how they relate to the key responsibilities listed in the job description.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for mobile games and your understanding of ASO strategies. Mention specific tools you’ve used and any successful campaigns you've led.
Showcase Analytical Skills:In your application, provide examples of how you've used data analysis to drive ASO performance. Highlight any metrics or results that demonstrate your impact in previous roles.
Research Tripledot Studios:Familiarise yourself with Tripledot Studios and their games. Mentioning specific titles or recent achievements in your application can show your genuine interest in the company.
How to prepare for a job interview at Vayyar
✨Know Your ASO Fundamentals
Make sure you have a solid understanding of App Store Optimization principles. Be prepared to discuss ASO algorithms, ranking factors, and how creative optimisation can impact app visibility. This knowledge will show that you're not just familiar with the tools but also understand the underlying strategies.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, come ready to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight any experience with ASO tools like Sensor Tower or AppTweak, and be prepared to explain how you analyse performance metrics.
✨Collaborate and Communicate
Effective communication is key in this role, especially when working with cross-functional teams. Prepare to share examples of how you've successfully collaborated with marketing or creative teams in the past. This will demonstrate your ability to work well within a team environment.
✨Stay Updated on Market Trends
Research current trends in the mobile gaming industry and be ready to discuss how these trends could influence ASO strategies. Showing that you are proactive about staying informed will impress interviewers and indicate that you are passionate about the field.
