At a Glance
- Tasks: Lead a team of data analysts to drive insights and impactful business decisions for clients.
- Company: Join VaynerMedia, a dynamic agency focused on innovation and analytics excellence.
- Benefits: Enjoy unlimited holiday, enhanced parental leave, and wellness support.
- Other info: Collaborative environment with opportunities for professional growth and AI integration.
- Why this job: Shape the future of analytics while mentoring talent and driving client success.
- Qualifications: 7-10 years in digital marketing analytics with strong leadership and storytelling skills.
The predicted salary is between 80000 - 100000 € per year.
The PITCH VaynerMedia is searching for a Director, Analytics. The primary role of the Director is to develop a team of effective and high‑quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency’s analytics capabilities.
Responsibilities
- Collaborate cross‑functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
- Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
- Guide clients in evolving their success measures, leveraging first‑party data and predictive modeling to build a structured maturity model for long‑term business growth.
- Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
- Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
- Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), and closed‑loop attribution solutions—to ensure alignment with client objectives.
- Leverage first‑party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
- Lead high‑stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
- Support new business development efforts to drive the growth of VaynerMedia’s Analytics practice.
- Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
- Foster a collaborative, growth‑oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.
- Integrate AI and machine learning techniques into analytics workflows — from automating data cleaning and creative tagging to enhancing predictive modeling, sentiment analysis, and topic discovery — ensuring clients gain faster, deeper insights.
- Champion the use of AI‑powered tools and frameworks to improve measurement, optimize media and creative performance, and unlock new forms of efficiency and value creation for clients.
Qualifications
- 7‑10 years experience in digital marketing analytics, preferably with a media focus and specifically an in‑depth understanding of paid and organic social media.
- Deep understanding of digital media channels, measurement methodologies, and performance marketing.
- Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
- Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
- Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
- Experience in leading and managing a team of analysts across one or more accounts.
- Significant experience in client communications, including presentation, brainstorming, and thought leadership.
- Experience with retail media, omnichannel attribution, performance marketing, and/or closed‑loop attribution.
- Experience with Python & SQL.
- Advanced skills in Excel including pivot tables, V‑Lookups, and macros.
Benefits
- Unlimited Holiday + 1 Day Birthday Leave
- YuLife (online discount platform)
- Journey EAP — proactive and crisis support with life concierge services
- Enhanced Parental Leave
- Unlimited Coaching sessions, which can be private and team class sessions
- Cycle to work scheme
- Employee Assistance Program (Financial, Mental and Physical Wellbeing)
- Cash Plan with Medicash — Level 1 cover, option to add partner, 4 children can be added for free
- Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
- Life Assurance
- Income Protection
- Group Personal Pension
VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. Candidates must be authorized to work in the UK.
International Director, Analytics employer: VaynerX
VaynerMedia is an exceptional employer that prioritises employee growth and well-being, offering unlimited holiday, enhanced parental leave, and comprehensive health support. With a collaborative work culture that fosters innovation and mentorship, employees are empowered to develop their skills in a dynamic environment while contributing to impactful analytics solutions for clients. Located in the UK, VaynerMedia provides a unique opportunity to work at the forefront of digital marketing analytics, integrating cutting-edge AI technologies to drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land International Director, Analytics
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a role. A personal recommendation can go a long way, especially for a position like Director, Analytics.
✨Tip Number 2
Prepare for those interviews by brushing up on your storytelling skills. You’ll need to translate complex data into compelling narratives, so practice explaining your past projects and how they drove business success.
✨Tip Number 3
Show off your analytical prowess! Be ready to discuss specific analytics frameworks and measurement plans you've developed. This is your chance to shine as a trusted advisor and demonstrate your deep understanding of digital media channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace International Director, Analytics
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Analytics role. Highlight your experience in digital marketing analytics and how it aligns with the responsibilities mentioned in the job description. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills:Since this role involves translating complex data into compelling narratives, don’t forget to showcase your storytelling abilities. Use examples from your past experiences where you've successfully communicated insights to clients or stakeholders. We love a good story!
Highlight Your Leadership Experience:As a Director, you'll be leading a team of analysts, so make sure to emphasise your leadership skills. Share instances where you've mentored others or driven a collaborative team environment. We’re all about fostering growth here at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our awesome team!
How to prepare for a job interview at VaynerX
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of digital marketing analytics, especially in relation to paid and organic social media. Be prepared to discuss specific tools like Google Analytics, Tableau, and any experience you have with campaign analyses across platforms like Facebook and TikTok.
✨Showcase Your Storytelling Skills
As a Director, you'll need to translate complex data into compelling narratives. Prepare examples of how you've done this in the past, perhaps through presentations or reports that led to impactful business decisions. Highlight your experience in client communications and how you’ve effectively conveyed insights.
✨Demonstrate Leadership and Mentorship
This role involves leading a team of analysts, so be ready to share your experiences in mentoring and developing talent. Discuss how you've fostered a collaborative environment and empowered your team to take ownership of projects, showcasing your leadership style.
✨Embrace AI and Innovation
Familiarise yourself with how AI and machine learning can enhance analytics workflows. Be prepared to discuss any relevant projects where you've integrated these technologies, and how they can drive efficiency and value for clients. This will show your forward-thinking approach and alignment with industry advancements.
