At a Glance
- Tasks: Create engaging executive social content for LinkedIn and enhance brand presence.
- Company: Dynamic company focused on thought leadership and executive branding.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to work closely with senior executives.
- Why this job: Shape executive voices and drive impactful storytelling in a creative environment.
- Qualifications: Experience in social content creation and strong writing skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
- Creative Strategist (Senior Creator), Executive Social (Linked In & Thought Leadership)
- FTC - 12 months
- Overview
- We're looking for a strategic, editorially minded
Creative Strategist to own the development and execution of executive social content, with a primary focus on Linked In, as well as the content for a brand’s Linked In page.
This person will partner closely with senior executives & the brand’s comms team to build authentic, high-impact thought leadership that strengthens both the executive's personal brand and the company's voice.
This role blends strategist, ghostwriter, creative producer, and trusted advisor.
The ideal candidate knows how to translate company information into compelling content that feels authentically written by the executive, while confidently delivering content that aligns to social best practices and new opportunities.
Key Responsibilities
- Always-On Content Creation
- Own the end-to-end creation of executive social content across primarily Linked In, as well as the content for the brand’s Linked In page, including:
- Text posts
- Carousels
- Images and graphics
- Short-form video concepts and production
- Video scripting and editing
- Ghostwrite content that authentically reflects the executive's voice while aligning with brand and business objectives.
- Create content informed by business priorities, executive insights, industry trends, cultural moments, and performance data.
- Identify proactive storytelling opportunities around key events, speaking engagements, product launches, and industry moments.
- Write supporting copy for corporate and executive amplification opportunities.
- Executive Partnership
- Build trusted relationships with senior executives & client comms team through collaboration and expertise.
- Manage feedback efficiently, balancing executive & brand preferences with platform best practices.
- Confidently challenge conventional thinking and encourage experimentation with new formats, posting cadence, and storytelling approaches.
- Support executives during content capture by directing interviews, asking questions, and helping them feel comfortable on camera.
- Cross-Functional Collaboration
- Partner closely with strategists, analysts, creatives, designers, and production teams.
- Participate in strategy and planning sessions to identify new content opportunities.
- Use performance insights to continuously optimize content strategy and creative execution.
Qualifications
- Significant experience creating and managing social content for C-suite executives or senior business leaders, as well as brands.
- Proven experience as an executive ghostwriter, executive content strategist, or executive social media manager.
- Exceptional writing and editing skills with the ability to adapt to different executive voices.
- Deep understanding of Linked In content strategy, thought leadership, and executive brand building.
- Experience developing messaging frameworks.
- Comfortable presenting to and advising senior stakeholders.
- Strong creative instincts across copy, design, and video production.
- Ability to balance strategic thinking with hands-on content creation and execution.
- Experience interpreting content performance and applying insights to future work.
- Preferred Experience
Experience in these areas would be preferred but not necessary
- Marketing and advertising
- Lottery and Gaming
- Gambling and Entertainment
Specialization
Lottery operations, lottery technology, digital lottery platforms, retail lottery distribution, and responsible gaming initiatives.
A genuine curiosity about these spaces and the ability to translate complex ideas into engaging, accessible thought leadership is highly valued.
Success in this Role
The successful candidate will become a trusted extension of the executive, consistently producing content that feels authentic, resonates with professional audiences, and elevates the executive's influence on Linked In.
They will combine strategic thinking, exceptional storytelling, and strong executive presence to build a distinctive and credible thought leadership platform.
We are currently soliciting candidates authorized to work in the U. K. at this time.
Creative Strategist (Executive Social & Thought Leadership) in London employer: VaynerMedia
VaynerMedia is an exceptional employer that fosters a dynamic and innovative work culture, perfect for aspiring Junior Creative Strategists. Located in the vibrant UK market, employees benefit from a startup-like atmosphere that encourages creativity and collaboration with renowned brands, while also offering ample opportunities for professional growth and development in the fast-paced world of social media marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Executive Social & Thought Leadership) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VaynerMedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VaynerMedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VaynerMedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VaynerMedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist (Executive Social & Thought Leadership) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VaynerMedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VaynerMedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about VaynerMedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VaynerMedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VaynerMedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VaynerMedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
