International Director, Analytics

We're VaynerMedia! We are a contemporary global creative and media agency built for the now. Born in social, our work is now full service, simply loving big ideas that connect and create real change for our clients' business. We are independently owned, founded in 2009 with offices in London, Amsterdam, New York, Los Angeles, Singapore, Tokyo, Sydney, Bangkok, Kuala Lumpur and Mexico City. We are recognized for our work in Cannes Lions, the Clios, D&AD and The Webbies to name a few. Culture is our key and Empathy is how we build it. VaynerMedia EMEA is strong with a world‑class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time – PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture.

The primary role of the Director is to develop a team of effective and high‑quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency's analytics capabilities.

Here’s where you come in…

• Collaborate cross‑functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts.
• Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
• Guide clients in evolving their success measures, leveraging first‑party data and predictive modeling to build a structured maturity model for long‑term business growth.
• Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements.
• Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients.
• Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), and closed‑loop attribution solutions—to ensure alignment with client objectives.
• Leverage first‑party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance.
• Lead high‑stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives.
• Support new business development efforts to drive the growth of VaynerMedia's Analytics practice.
• Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
• Foster a collaborative, growth‑oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.
• Integrate AI and machine learning techniques into analytics workflows—from automating data cleaning and creative tagging to enhancing predictive modeling, sentiment analysis, and topic discovery—ensuring clients gain faster, deeper insights.
• Champion the use of AI‑powered tools and frameworks to improve measurement, optimise media and creative performance, and unlock new forms of efficiency and value creation for clients.

Qualifications:

• 7‑10 years experience in digital marketing analytics, preferably with a media focus and specifically an in‑depth understanding of paid and organic social media.
• Deep understanding of digital media channels, measurement methodologies, and performance marketing.
• Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
• Strong storytelling capabilities and significant experience with data visualisation tools such as Tableau or equivalent.
• Experience in leading and managing a team of analysts across one or more accounts.
• Significant experience in client communications, including presentation, brainstorming, and thought leadership.
• Experience with retail media, omnichannel attribution, performance marketing, and/or closed‑loop attribution.
• Experience with Python & SQL.
• Advanced skills in Excel including pivot tables, V‑Lookups, and macros.

Here’s how We Support You:

• Unlimited Holiday + 1 Day Birthday Leave
• YuLife (online discount platform)
• Journey EAP – proactive and crisis support with life concierge services
• Enhanced Parental Leave
• Unlimited Coaching sessions, private and team class sessions
• Cycle to work scheme
• Employee Assistance Programme (Financial, Mental and Physical Wellbeing)
• Cash Plan with Medicash – Level 1 cover, option to add partner, 4 children can be added for free
• Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
• Life Assurance
• Income Protection
• Group Personal Pension

What you SHOULD KNOW about VaynerMedia:

Think 'lab' and not 'agency'. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We're willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It's fun!

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don't play to agency/industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start‑up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can't wait to meet you.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.

Candidates must be authorised to work in the UK.