At a Glance
- Tasks: Plan and execute email marketing campaigns using Salesforce Marketing Cloud.
- Company: Join Vax, a heritage-rich brand focused on innovation and customer needs.
- Benefits: Gain hands-on experience in a fun, fast-paced team environment.
- Other info: Collaborate with a dynamic marketing team and learn from industry experts.
- Why this job: Kickstart your marketing career with real impact and growth opportunities.
- Qualifications: Experience in CRM or email marketing; analytical mindset is a plus.
The predicted salary is between 30000 - 40000 £ per year.
If you’re looking for a progressive and rewarding career and you thrive in a fast-paced, fun and team-orientated environment, then look no further!
Our heritage-rich, expert-led business has always had the same goal: to prioritise innovation and to design easy-to-use products that seamlessly integrate into our customers' lives, offering reliable, quick solutions to cleaning homes, whatever the mess. Vax has forged its reputation as a brand that focuses on the needs of its customers. Our culture of innovation is at the heart of everything we do and we work hard to constantly think of new ways to improve our products, ensuring that we deliver premium quality products for our customers.
We are pleased to share that Vax is looking for a CRM Executive to join the Marketing Communications team. This is a great role for a marketing executive looking to learn and develop from an experienced team of marketers. Reporting into the Head of Marketing Communications, this individual will be responsible for the planning and execution of core marketing activity, with particular focus on our email channel, whilst monitoring and tracking results and ongoing performance to a high level of detail. They will support the development and optimisation of activity and results in line with business objectives and KPIs, looking to challenge and grow aspects already in use and introducing new ones.
The role sits in the Marketing Communications team which sits alongside the Ecommerce and Social teams in a wider Marketing function. On a day to day, you will have full utilisation of the CRM platform Salesforce Marketing Cloud, including Personalisation and Einstein in order to develop bespoke customer journeys. You will collaborate with the full Marketing team to ensure that CRM activity supports our brand values and execution complements wider campaign objectives.
Primary Duties And Responsibilities- Work within Salesforce Marketing Cloud application to plan, build and deliver targeted email campaigns against business and department objectives.
- Regular briefing of internal design team and web team and managing these relationships.
- Copywriting using best practice direct marketing techniques in order to maximise response.
- Provide comprehensive daily and post campaign analysis reports of all activity.
- Use and develop current marketing practices for in-house data, such as marketing automation to drive efficiency and increase Lifetime Value.
- Continual test and learn focus in order to maintain engagement and response from customer base.
- Full exploitation of Marketing Cloud Personalisation and Einstein applications to maximise efficiency of our CRM activity.
- Monitoring competitor activity and reporting back to wider team.
- Monitoring Trustpilot and other web-based customer feedback apps.
- Ensure standards are monitored for following best practice, data quality management and compliance with statutory regulations such as GDPR.
- Manage the communication and health of in-house data by liaising with wider teams in the business, providing insight into data changes, shifts in metrics and impact of marketing activity.
- Previous experience of working in a CRM/database marketing role, with email marketing campaigns.
- Experience using Salesforce Marketing Cloud or similar platform.
- Inquisitive marketer who uses data to inform and make commercial decisions.
- Advanced Microsoft Excel.
- Analytical mindset – Test and learn mentality, with great attention to detail.
- HTML knowledge preferable but not essential.
- Copywriting skill.
- Some basic experience of writing creative briefs. This is preferable but not essential.
If this looks like a great career step into a wider marketing function in a global business then do not hesitate to apply!
CRM Executive in Droitwich employer: Vax
At Vax, we pride ourselves on being an innovative and customer-centric employer, offering a dynamic work environment where creativity and collaboration thrive. As a CRM Executive, you'll benefit from a supportive team culture that encourages professional growth and development, alongside access to cutting-edge tools like Salesforce Marketing Cloud. Join us in our heritage-rich setting, where your contributions will directly impact our mission to deliver exceptional cleaning solutions to our customers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Droitwich
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Vax who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace CRM Executive in Droitwich
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Vax.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Vax and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Vax
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Vax.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
