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- Tasks: Lead marketing strategies for Varonis' partnerships with AWS and Microsoft.
- Company: Join Varonis, a leader in cybersecurity solutions, committed to innovation and collaboration.
- Benefits: Enjoy remote work flexibility, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact in the tech industry while working with top-tier partners and a dynamic team.
- Qualifications: 5+ years in partner marketing, preferably in cybersecurity; strong communication and analytical skills required.
- Other info: Check out our Instagram @VaronisLife for a glimpse into our vibrant company culture!
The predicted salary is between 43200 - 72000 £ per year.
Title: Alliance Marketing Manager- NAM (Remote)
Job Description:
We are seeking a dynamic and results-driven Alliance Marketing Manager for North America to join our team.
You will drive strategic marketing initiatives to maximize the business impact of Varonis joint solutions with AWS and Microsoft. This role encompasses developing comprehensive go-to-market demand generation strategies, creating alliance messaging and materials, and identifying and influencing market opportunities within AWS and Microsoft , all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. A deep understanding of each company\’s products, target markets, and go-to-market strategies is critical.
Key Responsibilities:
- Develop and execute comprehensive marketing strateg y and plan for hyperscalers / alliance partners ensuring alignment with Varonis\’ overall business objectives .
- Collaborate with alliance Partner Development Manager (PDMs) to create and implement joint marketing plans that emphasize our combined value propositions and go-to-market strategies.
- Drive demand generation and lead-nurturing activities through various marketing channels, including digital marketing, events, webinars, and content marketing.
- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, providing regular reporting and analysis to stakeholders.
- Manage co-marketing budgets and ensure efficient allocation of resources to maximize ROI.
- Foster strong relationships with marketing counterparts within alliance partners, acting as the primary point of contact for marketing-related activities and initiatives.
- Coordinate with internal teams, including sales, product marketing, field & corporate marketing and customer success, to ensure alignment and support for alliance marketing efforts.
Qualifications:
- Proven track record of success in a partner marketing role within an ISV and/or CSP is required. Cybersecurity industry experience is preferred.
- 5 + years of enterprise marketing experience including partner marketing
- Demonstrable experience and expertise working with organizations such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP) and other Independent Software Vendors (ISVs), or Systems Integrators (SIs)
- Good communication (written and verbal), reporting, and presentation skills
- Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution
- Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events
- Demonstrated pipeline impact of partnerships and programs
- Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
- Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness.
We invite you to check out our Instagram Page to gain further insight into the Varonis culture!
@VaronisLife
Varonis is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics
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Alliance Marketing Manager employer: Varonis
Contact Detail:
Varonis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Alliance Marketing Manager
✨Tip Number 1
Familiarise yourself with Varonis' joint solutions with AWS and Microsoft. Understanding their products and how they integrate will help you articulate your value during discussions.
✨Tip Number 2
Network with current or former employees of Varonis, especially those in marketing roles. They can provide insights into the company culture and expectations for the Alliance Marketing Manager position.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those involving partnerships with major players like AWS or Microsoft. This will demonstrate your relevant experience.
✨Tip Number 4
Stay updated on the latest trends in cybersecurity and partner marketing. Being knowledgeable about industry developments will show your commitment and readiness to contribute effectively.
We think you need these skills to ace Alliance Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications of the Alliance Marketing Manager position. Tailor your application to highlight relevant experience in partner marketing, especially within the cybersecurity industry.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of enterprise marketing experience, particularly in partner marketing roles. Include specific examples of successful campaigns you've managed, especially those involving AWS or Microsoft, to demonstrate your expertise.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of Varonis' business objectives and how your skills can contribute to their alliance marketing strategies. Be sure to mention your data-driven mindset and ability to manage co-marketing budgets.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for any grammatical errors or typos, and ensure that your writing is clear and professional. A polished application reflects your attention to detail and commitment to quality.
How to prepare for a job interview at Varonis
✨Know Your Partners
Make sure you have a solid understanding of AWS and Microsoft’s products, target markets, and go-to-market strategies. This knowledge will help you articulate how your experience aligns with their objectives during the interview.
✨Showcase Your Success Stories
Prepare specific examples from your past roles that demonstrate your success in partner marketing, especially within the cybersecurity industry. Highlight any measurable impacts you've made through demand generation or lead-nurturing activities.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss how you've worked with various teams, such as sales and product marketing, to drive successful marketing initiatives. Emphasise your ability to foster strong relationships and align efforts across departments.
✨Prepare for Data-Driven Discussions
Since this role requires a data-driven mindset, be prepared to talk about how you've used key performance indicators to measure and optimise marketing effectiveness in your previous positions. Bring examples of reports or analyses you've conducted.
