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- Tasks: Lead off-page SEO and digital PR campaigns, manage client relationships, and mentor junior team members.
- Company: Varn is the largest SEO agency in the South West, based in beautiful Bradford on Avon.
- Benefits: Enjoy a salary of £29,000-£39,000, flexible working, and up to 28 days off per year.
- Why this job: Join a passionate team focused on results, creativity, and making SEO fun and impactful.
- Qualifications: Minimum 2 years in digital PR/outreach, experience with SEO tools, and strong communication skills.
- Other info: Work from our woodland office or beach view workspace, and be part of a caring, inclusive culture.
The predicted salary is between 25000 - 35000 £ per year.
Our smart thinking, expert team is looking to recruit an Off-page SEO Manager to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.
We are looking for a talented Off-page SEO Manager to join our happy team
The role would typically look like this:
We are looking for someone who can take responsibility and lead on the delivery of off-page SEO and digital PR campaigns for clients, comfortable with client facing responsibilities and team management.
With a background in content creation, off-page SEO or digital PR and a minimum of 2 years’ general search marketing experience, you will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class SEO and content.
The Off-page SEO Manager will plan and implement off-page SEO strategies and be comfortable with competitor research and campaign ideation and outreach. In addition to this, you will also work directly with our clients, keeping them up to speed with how their campaigns are performing and proactively reaching out to develop new ideas.
You will work closely with the Head of Client Services, the Off-page SEO Manager and the wider Varn team. You will also be responsible for helping to train and line-manage junior Off-page SEO team members.
Key Responsibilities of this role would include:
Off-page SEO specific duties:
- Ideation: You will lead the campaign ideation process, including playing an important part in the idea generation process.
- Content-Driven Link Acquisition: Collaborate with the internal or client’s content team to create high-quality, shareable content (e.g., research studies, infographics, whitepapers) that attracts natural backlinks. Promote and distribute this content to authoritative websites to secure backlinks.
- Content Outreach/Digital PR: Reach out to industry-related websites, blogs, and online publications for guest post opportunities and, ideally, link placements. Promote content via targeted outreach to acquire backlinks from relevant sources. Foster relationships with webmasters and content managers to secure valuable link placements. Maintain our media contact list and develop tactics to reach journalists.
- Link Building: Develop and execute a strategic link-building plan to acquire high-quality, authoritative backlinks. Identify, evaluate, and secure backlinks from relevant industry websites, blogs, and publications. Regularly monitor the link profile and ensure the acquisition of diverse, natural backlinks.
- Brand Mentions & Reputation Management: Track brand mentions online and convert unlinked mentions into backlinks. Monitor and manage brand reputation, ensuring that positive mentions are leveraged for SEO benefit and negative ones are addressed.
- Competitor Backlink Analysis: Analyse competitors’ backlink profiles to uncover link acquisition opportunities. Identify strategic gaps in competitors’ link profiles and develop tactics to surpass them in link acquisition.
- Monitoring & Reporting: Track the success of off-page SEO initiatives, including backlink acquisition, using SEO tools like SEMrush or Looker Studio. Regularly report on the progress of link-building campaigns and their impact on organic rankings.
- Monitoring our clients’ off-page SEO performance and data.
- Making contributions to wider SEO strategies which reflect the client’s business objectives, website performance, and available resources to achieve tangible results.
- Developing and maintaining strong relationships with clients, including presenting ongoing work in regular meetings.
- Keeping up to date with industry developments to ensure continuous development of our off-page SEO knowledge. Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within SEO and search marketing.
- Line-managing 1 to 2 members of the junior Off-page SEO team, helping them to develop and meet their agreed performance goals.
- Contributing to an environment that fosters open communication and trust with all team members, clients and other stakeholders.
Who are you?
- You have at least 2 years of hands-on experience in successfully implementing digital PR/outreach campaigns with measurable results.
- You have the ability to think creatively around problems and interpret clients’ requests.
- You have experience using outreach tools like Pitchbox and SEO reporting tools like SEMrush.
- You ideally have experience in developing and building long term client relationships within an agency or consultancy. You can confidently express yourself while discussing ideas with clients and team members.
- You are able to work well under pressure and carefully manage your own time.
- You like data, pay close attention to detail, and feel at home analysing data and putting together interesting stories from large data analysis.
- You have experience in mentoring, supporting and directing junior team members, or are keen to learn to line-manage others.
- You are a friendly, honest and hard-working individual who enjoys working alongside and contributing to a wider team.
About Varn
Our purpose is to nurture and develop a motivated and expert team. To care about our clients, our reputation and our clients results by being focused and passionate about the things we spend our time on.
We accelerate profitable growth for happy clients by delivering full service SEO, scaling technical SEO, off-page SEO and AI search, data analytics and reporting.
Varn values
Our values articulate what’s truly important to our team, our culture and our business.
Experienced experts
As a team we know our SEO stuff, from technical know-how through AI & data analytics, optimising websites and all of the content and digital activity in-between. This means your business benefits from obsessive SEO-ers that really do know all there is to know about SEO.
We have to deliver results for our clients otherwise it’s all just SEO talk. Result metrics are always defined at the start of a project but typically are about outranking your competition and delivering more quality traffic. We like talking, but we like winning in SEO more.
Helpful partner
We work alongside our clients as a helpful honest partner. Partnerships are always more rewarding as this ensures we get results and allows our relationships to flourish. Importantly this makes our client relationships really enjoyable for our team.
Trustworthy & ethical
We take enormous pride in the fact you can trust Varn to always do the right thing, to be open and honourable. It is vital for us to work together with integrity and honesty, building strong partnerships on the way.
Happy people
Happy people is what we focus on here at Varn. We think life is simply too short not to make it fun, so let’s enjoy working together. We love what we do and we want you to love your SEO journey with Varn 🙂
Caring team
We care deeply about our community, our environment and each other\’s wellbeing. We have our own woodland which offsets our carbon footprint and our team seek to do good, as well as doing good business.
Job outline
- Salary of £29,000-£39,000 depending on experience.
- Opportunity to be part of a growing agency.
- Company wide bonus scheme (up to 10% annual bonus).
- Access to our woodland office, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places.
- Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus).
- Training and development opportunities.
Locations
- Bradford on Avon.
- Woodland office (BoA).
- Beach office (to use 1 week a year in Woolacombe).
- Remote (one day flexible working).
Diversity & inclusion
Varn takes pride in creating an environment where everyone can be themselves. This starts with recruitment. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and nothing else. We do not discriminate based on any personal characteristic, we are a human first agency and we care about and celebrate individuals. If something is important to you or you have a particular need during the application process or during your time at Varn, please do let us know.
How to get in touch
To find out more about Technical SEO manager roles at Varn please email your CV to careers@varn.co.uk, with Off-page SEO Manager as the subject of the email. We are always on the lookout for talented individuals so please do not hesitate to reach out to us.
Please include in your email an introduction to yourself and explain why you think you are ideal for this role at Varn.
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Off-page SEO Manager employer: Varn Marketing
Contact Detail:
Varn Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Off-page SEO Manager
✨Tip Number 1
Familiarise yourself with Varn's values and culture. Understanding what makes them tick will help you align your approach during interviews and discussions, showcasing that you're not just a fit for the role but also for the team.
✨Tip Number 2
Prepare to discuss specific off-page SEO strategies you've successfully implemented in the past. Be ready to share measurable results from your campaigns, as this will demonstrate your expertise and ability to deliver tangible outcomes.
✨Tip Number 3
Network with current or former employees of Varn on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Stay updated on the latest trends in off-page SEO and digital PR. Being able to discuss recent developments or case studies during your conversations will show your passion for the field and your commitment to continuous learning.
We think you need these skills to ace Off-page SEO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in off-page SEO, digital PR, and content creation. Use specific examples of past campaigns you've managed or contributed to, showcasing measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and why you want to work with Varn specifically. Mention how your skills align with their values and the responsibilities outlined in the job description.
Showcase Your Knowledge: Demonstrate your understanding of off-page SEO strategies and tools like SEMrush or Pitchbox. You could include insights on recent trends in digital PR or successful link-building tactics you've employed.
Prepare for Potential Questions: Think about how you would discuss your previous experiences and successes in off-page SEO during an interview. Be ready to explain your approach to campaign ideation and client relationship management.
How to prepare for a job interview at Varn Marketing
✨Showcase Your Experience
Make sure to highlight your hands-on experience in off-page SEO and digital PR during the interview. Be prepared to discuss specific campaigns you've led, the strategies you implemented, and the measurable results you achieved.
✨Demonstrate Your Creativity
Since the role involves campaign ideation, come prepared with a few creative ideas for potential off-page SEO campaigns. This will show your ability to think outside the box and contribute to the team's success.
✨Familiarise Yourself with Tools
Be ready to discuss your experience with outreach tools like Pitchbox and SEO reporting tools such as SEMrush. Familiarity with these tools is crucial, so consider sharing how you've used them to drive results in past roles.
✨Emphasise Team Collaboration
Varn values teamwork and open communication. Be sure to express your ability to work well with others, especially when it comes to mentoring junior team members and collaborating with clients. Share examples of how you've fostered strong relationships in previous positions.