Senior Marketing Manager in London

Varn are the trusted and expert SEO, data analytics and AI search agency. Join our happy team as our new Senior Marketing Manager.

Role Overview

We are introducing a brand new, pivotal role at Varn for an experienced Senior Marketing Manager who is looking for a rewarding career without sacrificing work‑life balance.

Whether you are balancing school pick‑ups, family commitments, or simply searching for a role that respects your time, we believe in designing work around our people.

We envision this as a four‑day‑a‑week position, but we are open to flexible structures such as shorter days spread across the week.

Your overarching mission is to manage, coordinate, orchestrate, and execute an exceptionally effective, multi‑channel marketing engine for Varn and Varn Health.

You will be the conductor of our “marketing machine”, turning our high‑level agency growth pillars into impactful and high‑performing marketing activity.

Key Responsibilities

Marketing plan delivery : Own the marketing roadmap from start to finish.

Lead our small internal marketing team and external freelancers to drive the plan across all touchpoints including thought leadership, email newsletter campaigns, website content, digital PR, Linked In, and Instagram.

Team collaboration : Partner with our expert team to translate complex SEO/GEO and data concepts into engaging storytelling.

Work closely with technical specialists and, for Varn Health, the London‑based medical content team to ensure technical accuracy and regulatory compliance.

Marketing funnel ownership : Manage the process of tracking and reporting on how content, newsletters, and partnerships convert into high‑intent enquiries, using insights to optimise lead‑nurture journeys.

• Team Collaboration & Direction
• Work in close partnership with the Comms Director for strategic mentorship and integration.
• Line‑manage the internal marketing team and external freelancers, directing agency brand visibility.
• Oversee and manage the toolkit of pitch decks, case studies, and lead‑generating collateral.
• Act as a critical delivery partner to the Senior Leadership Team, ensuring key projects achieve maximum impact.

Qualifications

• Experience in a similar marketing role with a proven track record of managing teams, driving timelines, and prioritising tasks.
• A friendly, honest, proactive and hardworking individual who thrives with autonomy yet collaborates closely.
• Excellent verbal and written communication skills.
• Highly organised, decisive and comfortable making decisions alongside senior management.
• Proven experience within a B2B or agency environment is helpful but not essential.
• Technical confidence using Linked In, Instagram, Word Press and email campaign platforms.
• A strong aesthetic eye for visual storytelling and proficiency in guiding the content creation process.

Benefits and Remuneration

Salary of circa £45k (FTE) depending on experience.

• Flexible working structure – typically a 4‑day week, but open to 5‑hour days or other arrangements.
• Opportunity to be part of a growing agency.
• Company‑wide bonus scheme (up to 10% annual bonus).
• Access to woodland office, London office in Farringdon, mobile Camper Varn office and Woolacombe beach workspace.
• Up to 28 days off per year (including 20 standard days, 3‑day Christmas close, 1 birthday day and up to 4 days long‑service bonus).
• Training and development opportunities.
• Locations
• Bradford on Avon office (Woodland office).
• London office in Farringdon (Varn Health HQ).
• Beach office in Woolacombe (one week per year).
• Remote – one flexible working day, the other four days in‑person.
• Diversity and Inclusion

Varn takes pride in creating an environment where everyone can be themselves.

All recruitment decisions are based solely on the positive skills and behaviours that applicants display.

We do not discriminate based on any personal characteristic.

If you have a particular need during the application process or your time at Varn, please let us know.

Start Date

The position is open for flexible start dates, with a target window between September and January. Fit is far more important than a strict deadline.

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