Digital PR Executive

Our smart thinking, expert team is looking to recruit a Digital PR Executive to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO, AI search, digital PR and data analytics agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.

We are looking for a talented Digital PR Executive to join our happy team. The role would typically look like this:

We are looking for someone who can take responsibility on the delivery of digital PR campaigns for clients, comfortable with client facing responsibilities. With a background in content creation, or digital PR and a minimum of 1 year’s general marketing experience, you will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class digital PR and content.

The Digital PR Executive will support the planning and implementation of digital PR strategies, assisting with competitor research, campaign ideation, and outreach. In this role, you will work closely with the team to execute campaigns while also helping to keep clients informed about their progress. You’ll have the opportunity to contribute ideas, learn from experienced colleagues, and develop your skills in outreach and relationship-building.

You will work closely with the Head of Client Services, the Digital PR Manager and the wider Varn team.

Key Responsibilities of this role would include:

• Ideation: You will contribute to the campaign ideation process, playing an active role in generating creative and effective ideas. You’ll have the opportunity to collaborate with the team, refine concepts, and support the development of impactful off-page SEO and digital PR strategies.
• Content-Driven Link Acquisition: Collaborate with the internal or client’s content team to create high-quality, shareable content (e.g., research studies, infographics, whitepapers) that attracts natural backlinks. Promote and distribute this content to authoritative websites to secure backlinks.
• Content Outreach/Digital PR: Reach out to industry-related websites, blogs, and online publications for guest post opportunities and, ideally, link placements. Promote content via targeted outreach to acquire backlinks from relevant sources. Foster relationships with webmasters and content managers to secure valuable link placements. Maintain our media contact list and develop tactics to reach journalists.
• Link Building: Develop and execute a strategic link-building plan to acquire high-quality, authoritative backlinks. Identify, evaluate, and secure backlinks from relevant industry websites, blogs, and publications. Regularly monitor the link profile and ensure the acquisition of diverse, natural backlinks.
• Brand Mentions & Reputation Management: Track brand mentions online and convert unlinked mentions into backlinks. Monitor and manage brand reputation, ensuring that positive mentions are leveraged for SEO benefit and negative ones are addressed.
• Competitor Backlink Analysis: Analyse competitors’ backlink profiles to uncover link acquisition opportunities. Identify strategic gaps in competitors’ link profiles and develop tactics to surpass them in link acquisition.
• Monitoring & Reporting: Track the success of off-page SEO initiatives, including backlink acquisition, using SEO tools like SEMrush, or Looker Studio. Regularly report on the progress of link-building campaigns and their impact on organic rankings.
• Monitoring our clients’ digital PR, off-page SEO performance and data: Making contributions to wider SEO strategies which reflect the client’s business objectives, website performance, and available resources to achieve tangible results.
• Developing and maintaining strong relationships with clients: Including presenting ongoing work in regular meetings.
• Keeping up to date with industry developments: To ensure continuous development of our off-page SEO knowledge. Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within digital PR, SEO and search marketing.
• Contributing to an environment that fosters open communication and trust: With all team members, clients and other stakeholders.

Who are you?

• You have at least 1 year of hands-on experience in successfully implementing digital PR/outreach campaigns with measurable results.
• You have the ability to think creatively around problems and interpret clients’ requests.
• You may have experience using outreach tools like Pitchbox and SEO reporting tools like SEMRush.
• You are able to work well under pressure and carefully manage your own time.
• You like data, pay close attention to detail, and feel at home analysing data and putting together interesting stories from large data analysis.
• You are a friendly, honest and hard-working individual who enjoys working alongside and contributing to a wider team.

About Varn

Our purpose is to nurture and develop a motivated and expert team. To care about our clients, our reputation and our clients results by being focussed and passionate about the things we spend our time on. We accelerate profitable growth for happy clients by delivering full service SEO, scaling technical SEO, digital PR and AI search, data analytics and reporting.

Varn values:

• Experienced experts: As a team we know our SEO stuff, from technical know-how through AI & data analytics, optimising websites and all of the content and digital activity in-between. This means your business benefits from obsessive SEO-ers that really do know all there is to know about SEO.
• Helpful partner: We work alongside our clients as a helpful honest partner. Partnerships are always more rewarding as this ensures we get results and allows our relationships to flourish. Importantly this makes our client relationships really enjoyable for our team.
• Trustworthy & ethical: We take enormous pride in the fact you can trust Varn to always do the right thing, to be open and honourable. It is vital for us to work together with integrity and honesty, building strong partnerships on the way.
• Happy people: Happy people is what we focus on here at Varn. We think life is simply too short not to make it fun, so let’s enjoy working together. We love what we do and we want you to love your SEO journey with Varn.
• Caring team: We care deeply about our community, our environment and each other’s wellbeing. We have our own woodland which offsets our carbon footprint and our team seek to do good, as well as doing good business.

Job outline:

• Salary of £24,000-£28,000 depending on experience.
• Opportunity to be part of a growing agency.
• Company wide bonus scheme (up to 10% annual bonus).
• Access to our woodland office, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places.
• Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus).
• Training and development opportunities.

Locations:

• Bradford on Avon.
• Woodland office (BoA).
• Beach office (to use 1 week a year in Woolacombe).
• Remote (one day flexible working).

Diversity & inclusion:

Varn takes pride in creating an environment where everyone can be themselves. This starts with recruitment. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and nothing else. We do not discriminate based on any personal characteristic, we are a human first agency and we care about and celebrate individuals. If something is important to you or you have a particular need during the application process or during your time at Varn, please do let us know.

How to get in touch:

To apply for this role please email your CV to careers@varn.co.uk, with Digital PR Executive as the subject of the email. We are always on the lookout for talented individuals so please do not hesitate to reach out to us. Please include in your email an introduction to yourself and explain why you think you are ideal for this role at Varn.

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