Store Manager

Key Responsibilities

• Leadership & People Management
  • The Store Manager shapes the culture of the store through strong leadership, clear communication, and a commitment to developing people.
  • Responsibilities include:
  • Leading by example in professionalism, attitude, and presentation.
  • Cultivating a positive, respectful, and inclusive store culture where individuals feel supported, valued, and empowered to succeed.
  • Embedding the brand’s values in daily behaviours, ensuring kindness, collaboration, and mutual respect are reflected in both team and customer interactions.
  • Developing a high-performing team through coaching, mentorship, and structured performance development.
  • Recruiting, onboarding, and retaining talent while identifying future leaders and development pathways.
  • Conducting regular one-to-one meetings, performance reviews.
  • Setting clear expectations for service standards, behaviours, and performance.
  • Addressing performance concerns constructively and implementing performance improvement plans when required, in partnership with HR.
  • Maintaining a strong leadership presence on the shop floor, particularly during key trading periods, supporting the team and leading by example.
• Communication & Team Alignment
  • The Store Manager ensures the team remains informed, motivated, and aligned with store priorities and company initiatives, fostering a clear and consistent flow of communication.
  • Responsibilities include:
  • Leading daily team briefings to communicate targets, priorities, promotions, and key operational updates.
  • Lead by example in the utilisation of company tools and applications that enable your team to stay informed, ensuring readership and task execution is completed.
  • Ensuring team members understand their individual responsibilities and how their contributions support wider business objectives.
  • Promoting a safe and supportive environment where feedback and ideas are welcomed, encouraging open dialogue and collaboration within the team.
  • Translating company initiatives and strategic priorities into clear, actionable plans.
  • Escalating operational, commercial, or people-related matters to senior leadership when appropriate.
  • Acting as a key communication link between the shop floor and the wider business, ensuring insights and feedback are shared effectively.
  • Demonstrating strong brand, product, and operational expertise by staying up to date with new launches, industry trends, and brand storytelling.
• Commercial Performance & Business Management
  • The Store Manager drives the commercial success of the store through proactive planning, analysis, and leadership.
  • Responsibilities include:
  • Driving the achievement of store KPIs including sales, conversion, average transaction value, and productivity.
  • Analysing daily, weekly, and monthly sales reports to identify opportunities and trading trends.
  • Translating commercial insights into actionable strategies that improve performance.
  • Monitoring product performance and maximising selling opportunities.
  • Optimising labour investment by aligning staffing levels with payroll budgets and trading patterns.
  • Preparing clear performance updates and insights for senior leadership.
• Customer & Brand Experience
  • The Store Manager champions a service-first culture that strengthens customer relationships and reinforces the brand experience.
  • Responsibilities include:
  • Elevating service standards through coaching and leadership on the shop floor.
  • Building strong relationships with customers and encouraging effective clienteling practices.
  • Leveraging CRM tools and clienteling platforms to personalise customer engagement.
  • Resolving customer concerns or complaints quickly and professionally.
  • Supporting the delivery of in-store events, brand activations, and community engagement initiatives.
• Training & Development
  • The Store Manager plays a key role in developing talent and building capability within the team.
  • Responsibilities include:
  • Delivering structured onboarding experiences for new starters.
  • Providing regular coaching and development feedback.
  • Supporting product knowledge and service training initiatives.
  • Encouraging cross-training to strengthen operational flexibility.
  • Identifying and developing future leaders within the team.
• Operations & Store Standards
  • Operational excellence ensures the store runs efficiently and reflects the highest brand standards.
  • Responsibilities include:
  • Ensuring operational processes and company policies are consistently followed.
  • Maintaining compliance with employment practices, health & safety regulations, and data protection standards.
  • Managing scheduling and workforce planning to support trading needs.
  • Ensuring accurate use of POS systems and retail technology.
  • Maintaining a clean, organised, and visually appealing store environment.
  • Balancing administrative tasks while maintaining strong leadership presence on the shop floor.
• Product & Visual Merchandising
  • The Store Manager collaborates with the Visual Merchandising Manager (VMM) to ensure visual merchandising guidelines and seasonal brand direction are implemented effectively.
  • Responsibilities include:
  • Ensuring strong product knowledge across the team.
  • Supporting the execution of product launches and promotional displays.
  • Monitoring product performance and identifying opportunities to improve sell-through.
  • Maintaining high visual standards that align with brand.
• Stock Management & Loss Prevention
  • Strong stock management supports both operational efficiency and commercial performance.
  • Responsibilities include:
  • Overseeing deliveries, transfers, and stock returns.
  • Maintaining accurate inventory control procedures.
  • Investigating stock discrepancies and implementing corrective actions.
  • Supporting company loss prevention initiatives.
  • Leading the back of house team to maintain an organised and efficient stockroom that supports the sales floor capability and contributes to high store productivity.
• Health & Safety
  • The Store Manager ensures a safe environment for both employees and customers.
  • Responsibilities include:
  • Ensuring health and safety policies are followed consistently.
  • Conducting regular safety checks and risk assessments.
  • Promoting safe working practices across the team.
  • Reporting incidents according to company procedures.
  • Maintaining safe shop floor and stockroom conditions.

Key Skills & Experience

• Minimum 3 years’ experience in a retail management role.
• Proven ability to lead and inspire high-performing teams, promoting a safe environment where feedback and ideas are welcomed.
• Strong commercial and analytical skills, with the ability to translate KPIs and data into actionable strategies.
• Experience in workforce planning, peak trading management, and operational excellence.
• Proficiency with POS systems, CRM platforms, and retail reporting tools.
• Strong knowledge of Microsoft Office including PowerPoint, Excel, Word, and Outlook.
• Excellent people management, coaching, and communication skills.
• Highly organised and able to prioritise effectively, maintaining high store standards.
• Flexible, agile, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environment.
• Passion for fashion, lifestyle, and exceptional customer experiences.
• Experience leading teams of 15+ preferred.

The Ideal Candidate

• A decisive and independent thinker who thrives in problem solving and strategy.
• Commercially minded and results driven.
• Hands-on and proactive in leadership style.
• Resilient and adaptable within a fast-paced retail environment.
• Passionate about delivering exceptional customer experiences.
• An enthusiastic role model with a strong work ethic who motivates the team and fosters a professional, positive, and healthy working environment.

Our People

We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another. Everything else should take care of itself.

Our Values

• We are the sum of many parts.
• We promote diversity, inclusivity, and teamwork. Our successes and failures are shared as a team.
• We pursue quality in everything we do.
• Growth comes from continuous improvement across every aspect of our business.
• We embrace possibility and push boundaries.
• We encourage innovative thinking and challenge ourselves to achieve extraordinary outcomes.
• Data-driven decisions and purposeful actions.
• We prioritise thoughtful analysis and informed decision making.
• Our brand is timeless and valuable.
• We protect and enhance the long-term value of our brand.
• We never compromise our product.
• Our product is defined by quality, not price.
• We respect and exceed customer expectations.
• Our goal is to turn customers into passionate advocates.
• We choose partners who reflect our values.
• We collaborate with partners who uphold the same standards we do.
• We grow our brand by empowering others.
• We support the growth of those around us and build meaningful connections.
• Responsibility is at the core of everything we do.
• We prioritise ethical practices and sustainability.
• Kindness is our guiding principle.
• Respect, empathy, and understanding shape how we work together.