Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.
We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility.
Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we.
Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.
Senior Social Media Manager – Varley
The role
We'relooking for an experienced Senior Social Media Manager who shares our belief in considered, modern style and knows how to translate the Varley point of view into engaging, social-first content.You'lllead the strategy and direction of our organic social channels, bringing in-depth platform knowledge and a clear understanding of what drives performance on each channel.
You'llbe equal parts strategic and creative, with a genuine passion for social media and a strong eye for design.
You'lldecide how the brand shows up across Instagram, TikTok,Pinterestand emerging platforms, what we make and why, and how we measure success.You'llensure all content is social-first, from formats and edits to graphics,copyand sound.You'llalsochampioninnovation within the channel,identifyingopportunities to evolve our approach and presentingnew ideasand recommendations.
You'llpartner with our in-house content creators to bring the strategy to life, setting the vision and making sure everything that goes live feels unmistakably Varley.
This role will work from two locations, our London office and also our Wandsworth studio.
What you'll do
Strategy and planning
- Own the organic social strategy across all channels, aligned to brand, product and commercial priorities
- Build quarterly and monthly content plans around collection launches, campaigns, retail moments and always-on storytelling
- Define channel roles, content pillars and formats, and evolve them as platforms and audience behaviour change
- Bring a clear social point of view to cross-functional planning, making sure social is built into campaigns from the start, not adapted at the end
Social-first content and creative
- Partner with our in-house content creators to make contentthat'snative to each platform, from campaign shoots to always-on formats
- Set the standard for social-first craft, including hooks, pacing, edits, transitions, sound, on-screen text,graphicsand cover frames
- Translate our campaign,productand editorial content into multiple social formats, from short-form video and graphics to teaser posts, rather than simply resizing assets
- Find new and engaging ways to communicate the brand's point of view across our channels
- Build social needs into shoot plans and shot lists, and be actively involved in shoots, events, storeactivationsand brand moments to direct and capture content
- Work with the brand marketing team so creator content complements our own channel output
- Review and sign off content, guarding the Varley tone of voice and visual identity across every post,captionand comment
Innovation and new ideas
- Monitor platform updates, new features, emergingformatsand cultural moments, and assess their relevance for the brand
- Identifyopportunities to evolve our content approach, includingnew contentseries, formats, graphicstylesand editing techniques
- Develop and presentnew ideasand test proposals, supported by a clear rationale and success measures
- Manage a structured test-and-learn programme, scaling approaches that deliver results
- Apply sound judgement on which trends align with the brand
Hands-on creation when it counts
- Shoot, edit and build posts yourself for reactive, trend-ledand quick-turnaround moments
- Create and refine graphics, carousels,coversand captions so everything is platform-native and ready to publish
- Set the creative standard and show the team what great social content looks like
Performance and insight
- Set channel KPIs and report on reach, engagement, community growth and contribution to traffic and sales
- Turn data into clear recommendations that shape future content,formatsand tests
- Share learnings with the paid social team so organic insight informs creative
- Benchmark against competitors and best-in-class brands, in and outside fashion, to keep raising the bar
What you'll bring
- 6+ years in social media, including at least 2–3 years leading strategy for a brand
- A background in fashion,luxuryor premium lifestyle brands
- Genuine socialexpertise, with deep knowledge of Instagram and TikTok, including native features, formats and algorithms, and a close eye onwhat'snext
- A strong instinct for social-first content, including formats, edits,graphicsand sound that drive engagement
- A track recordof introducingnew ideasand formats, and turning tests into results
- Confidence pitching ideas and making the case for them with senior stakeholders
- A proven track record of growing engaged communities and delivering measurable results
- Experience partnering with creative teams and content creators
- Hands-on shooting, editing and design ability, with confidence in tools such as CapCut, Premiere Pro, Lightroom, Photoshop, Canva or Figma
- A sharp editorial and visual eye, strong copywriting skills and an instinct for what feels on-brand
- Confidence with analytics tools and turning numbers into a story
- Experience managing and developing junior team members
- Employee discount of 50%.
- Friend and Family Purchase Scheme with 20% off.
- 25 Days holiday.
- Enhanced Maternity and Parental Leave after 2 years.
Our Values
We are the sum of many parts
We promote diversity, inclusivity, and teamwork. Our successes and failures are shared as a team.
We pursue quality in everything we do
Growth comes from continuous improvement across every aspect of our business.
We embrace possibility and push boundaries
We encourage innovative thinking and challenge ourselves to achieve extraordinary outcomes.
Data-driven decisions and purposeful actions
We prioritise thoughtful analysis and informed decision making.
Our brand is timeless and valuable
We protect and enhance the long-term value of our brand.
We never compromise our product
Our product is defined by quality, not price.
We respect and exceed customer expectations
Our goal is to turn customers into passionate advocates.
We choose partners who reflect our values
We collaborate with partners who uphold the same standards we do.
We grow our brand by empowering others
We support the growth of those around us and build meaningful connections.
Responsibility is at the core of everything we do
We prioritise ethical practices and sustainability.
Kindness is our guiding principle
Respect, empathy, and understanding shape how we work together.
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Senior Social Media Manager - London employer: Varley
Varley is an exceptional employer that champions a supportive and inclusive work culture, with a strong focus on employee engagement and development. As a family-run fashion brand based in London, we offer meaningful career growth opportunities and a collaborative environment where your contributions directly impact our mission to empower women. Join us to be part of a dynamic team that values quality, connection, and the evolution of women's lives through fashion.
