Head of Wholesale - Maternity Cover in London

Who we are:

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York. We offer year-round collections, including knitwear, outerwear, and everyday staples, complemented by active pieces to create an elevated wardrobe for how you live and move. We are defined by the women who wear Varley and exist to instil quiet confidence, creating collections that enhance everything they already are. As women’s lives evolve, so do we.

We are looking for a Head of Wholesale EMEA (Maternity Cover) to oversee the regional wholesale strategy and drive commercial, profitable growth across wholesale partners, agents and distributors. Based in London, this role operates from the company’s Carnaby street office/Marylebone showroom and reports directly to the CEO. The role is hybrid and based 3 days a week in our Soho office/ Marylebone showroom and 2 days working from home outside of market. In market days in the showroom can increase to facilitate customer appointments.

Responsibilities

• Deliver the EMEA wholesale strategy aligned with global commercial objectives.
• Lead seasonal sales planning, including forecasting, budgeting, and achieving revenue targets.
• Build and maintain strong relationships with key buyers, introducing new strategic partners each season.
• Conduct market appointments in London and Paris, ensuring clients’ OTB plans are met.
• Drive sell-in and sell-out growth across key partners, being accountable for all forward order and in-season business, ensuring best possible representation of the brand across these partners.
• Oversee existing 3rd party agents and distributors in the region.
• Focus on new business development identifying opportunities to expand with aligned partners.
• Lead, coach, and develop a high-performing sales team.
• Negotiate contracts, trading terms, and annual agreements.
• Ensure brand consistency, compliance, and alignment across partners.
• Maintain strong awareness of the competitive landscape and communicate market insights internally.
• Conduct weekly business analysis on KPI’s and share performance updates for major accounts and market as a whole.
• Work cross-functionally with operations, finance, and logistics to ensure a smooth end-to-end sales process.
• Negotiate and support commercial activations such as pop-ups, trainings, and marketing collaborations.
• Represent the company in a positive and supportive manner at all times.

Experience and Skills

• Minimum 7 years of wholesale experience, including team management.
• Strong network and deep knowledge of the contemporary, athleisure or luxury market across Europe.
• Sales-driven mindset with excellent negotiation and relationship-building skills.
• Highly organised, detail-oriented, and comfortable in a hands-on environment.
• Excellent communication and relationship-building skills, able to collaborate effectively with other teams and external partners.
• Team player with the adaptability to thrive in a small, lean structure.
• Strong written and verbal communication skills in English. Other languages a plus.
• Ability to be calm under pressure and meet deadlines.
• Excellent time management skills.
• Strong reporting and analytical skills.
• Highly motivated and proactive, able to work effectively in a fast-paced environment.
• Proficiency in Microsoft Office.
• Desirable: proficient in NuOrder or similar B2B platform.
• A love of fashion and Varley as a brand and company.
• Flexible to travel.

Benefits

• Employee Purchase Scheme with 50% off for employees.
• Friend and Family Purchase Scheme with 20% off.
• Access to Bupa Health care after 2 years.
• 25 Days Holiday.

Our People

We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women.

We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

Company Values

• We are the sum of many parts.
• We pursue quality in everything we do.
• We embrace possibility and push boundaries.
• Data-driven decisions and purposeful actions.
• Our brand is timeless and valuable.
• We never compromise our product.
• We respect and exceed customer expectations.
• We choose partners who reflect our values.
• We grow our brand by empowering others.
• Responsibility is at the core of everything we do.
• Kindness is our guiding principle.